Home Buyers Excited About Searching on New Realtor.com® Web Site
27 Outubro 2008 - 10:33AM
Business Wire
Searching for real estate is about to get easier, faster and more
exciting as Move, Inc. (NASDAQ:MOVE), the leader in online real
estate, today announces the launch of the new Realtor.com Web site
into public availability. Statistics on visitor search behavior
captured during the Beta test period indicate Move has made the
right enhancements at the right time. �The redesigned Realtor.com
offers a more inviting, easy-to-navigate and personalized search
experience that�s complemented with the right tools, resources and
information,� said Lorna Borenstein, president of Move. �Despite
one of the most challenging real estate markets we�ve experienced,
second quarter user registrations increased by 9% and the number of
consumers electing to receive email alerts has doubled [over 3.3
million delivered since Beta], compared to the first quarter of
this year. This increase in engagement after the Beta release
confirms we�ve made the right enhancements to the site, encouraging
potential home buyers to remain onsite longer as they access more
real estate listings, resources and information. As the leader in
online real estate, we feel a special responsibility to keep users
engaged as we continue to deliver the best online tools available.�
Beta tests show consumers are more actively involved with the new
site�s search tools and features as compared to those offered on
the �classic� site. On the newly designed search results pages,
visitors are viewing 40% more properties and clicking through 12%
more often to view property details. Compared to the �classic�
version, 45% more visitors downloaded informational brochures on
properties of interest and forward listings to friends 10% more
often. During the Beta test phase, visitors were 10% more likely to
click on to a broker or agent�s Web site and 37% more likely to
email an agent or broker for more details. �The new Realtor.com
sets the online standard in real estate search and offers Realtors
and advertisers the most effective marketing platform available,�
said Errol Samuelson, president of Realtor.com. �By making it even
easier for consumers to find what they need in the context of
Realtor.com�s comprehensive listing database, we�ve significantly
improved visitor involvement within the site and delivered greater
value to our advertisers.� The new Realtor.com includes a complete
redesign of the home page, search results pages and listing detail
pages. Landing on the redesigned Realtor.com homepage, visitors
will immediately notice a new look and feel featuring a warmer
color palette and streamlined design centered around a dynamic
photo carousel and easy-to-use Find Homes search box. Integration
of neighborhood data that delivers hyper-local information on
55,000 communities, a newly added home valuation feature that
includes sold data directly from MLSs, and instant access to tools
and trends have also taken up residence on Realtor.com�s new
homepage. Throughout the site, newly integrated intuitive search
features have reduced the number of clicks consumers take as they
search, while improved navigational features swiftly power them
through Realtor.com�s four-million-plus listings, the largest
collection of online real estate listings. Listings will now be
�time-stamped� for freshness and feature more, higher-quality
super-sized photos that are 140% larger than on the �classic� site.
Virtual video tours and photo galleries that give an �insiders
view� of a property are now easier to find, while greatly enhanced
personalization options offering convenient and timely alerts
better enable consumers to remain current as new information or
listings become available. As a result of the design enhancements
to the consumer search experience, Move has created a more valuable
and efficient advertising vehicle for Realtors� and consumer media
advertisers. The company is now better positioned to capture
revenue from advertisers shifting their marketing spend towards the
Internet. Industry trends and studies show advertising dollars have
been consistently shifting online, away from traditional media from
2004 through 2007, with newspapers and broadcast TV losing $890 and
$720 million per year respectively[2]. Industry analysts predict US
Internet ad spending increases will remain in positive territory,
�in the mid-teens or higher through 2011[3].� �We�re pleased and
excited to give consumers an online real estate resource they can
trust that�s exciting, engaging and relevant,� Borenstein says. �As
the category leader, Move and Realtor.com remain committed to
providing a world-class search experience that will revolutionize
the American dream of homeownership and extend our position as the
leader in online real estate search.� ABOUT REALTOR.COM�
REALTOR.com�, where the world shops for real estate online, is
operated by Move, Inc., (NASDAQ: MOVE) and is the official Web site
of the National Association of REALTORS�. Ranked as the #1
homes-for-sale site, REALTOR.com� currently offers potential home
buyers access to over four million property listings, as well as
the most brokers and agents. It also provides REALTORS� and the
home sellers they represent with the Internet's largest real estate
marketplace, reaching more than 4.88 million consumers in September
2008[4]. Agents and companies have the power to customize
REALTOR.com� resources to maximize their brand and productivity.
REALTOR� and REALTOR.com� are registered trademarks of the NATIONAL
ASSOCIATION OF REALTORS�. REALTOR� is a federally registered
collective membership mark, which identifies a real estate
professional who is a Member of the NATIONAL ASSOCIATION OF
REALTORS� and subscribes to its strict Code of Ethics. All other
trademarks appearing above are the property of Move, Inc., or of
their other respective owners. ABOUT MOVE, INC. Move, Inc.
(NASDAQ:MOVE) is the leader in online real estate with 7.1
million[4] monthly visitors to its online network of websites.
Move, Inc. operates: Move.com�, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com�, the official Web site of the
National Association of REALTORS�; Welcome Wagon�; Moving.com;
SeniorHousingNet�; and TOP PRODUCER� Systems. Move, Inc. is based
in Westlake Village, California, and employs more than 1600
individuals throughout North America. For more information:
www.move.com. This press release may contain forward-looking
statements, including information about management�s view of Move�s
future expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move�s future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. [1] Harris Poll commissioned by Move, Inc. 5/23/08
[2] Reasons to Shift Offline Spend Online, eMarketer, 10/6/06 [3]
US Online Advertising: Resilient in a Rough Economy, eMarketer,
8/19/08 [4] comScore Media Metrix, September 2008
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