SeniorHousingNet.com(TM) Debuts Redesigned Website
11 Junho 2009 - 10:00AM
PR Newswire (US)
Baby-Boomers Explore Retirement Destinations & Find Resources
With Refined Search Options, Enhanced Photo Galleries and
Interactive Maps LOS ANGELES, June 11 /PRNewswire-FirstCall/ --
SeniorHousingNet.com, the leading online 55+ lifestyle resource
operated by Move, Inc. (NASDAQ:MOVE), recently celebrated its
ten-year anniversary with the launch of its newly redesigned Web
site. The fresh new look makes searching for retirement
communities, senior living options and related resources faster,
easier and more rewarding for the 78 million soon-to-retire baby
boomers and 18 million senior citizens ages 65 to 84.(1) The
redesigned site features a new look and streamlined design, refined
search options, larger fonts, enhanced photo galleries with up to
25 larger higher-quality photos per listing, and interactive maps
offering a "birds-eye" view of prospective retirement communities.
In addition, visitors now have the option to view listings in
gallery or map view, enhancing the visitor's experience while still
providing them with quick and accurate information. The
SeniorHousingNet.com redesign comes at a time when baby boomers
make up 35 percent of the adult internet population and are using
the internet less for socializing and entertainment, and more as a
tool to search for information, emailing and buying products.(2)
"We studied the internet usage of baby boomers very carefully
before initiating the redesign to provide a search experience
delivering everything this highly targeted audience needs as they
research lifestyle options for themselves or for their aging
parents," said SeniorHousingNet.com Vice President, Brad Fuqua.
"With this in mind, we redesigned SeniorHousingNet.com to act as a
complete and convenient resource for baby boomers and seniors
interested in retirement or care options that best fits their
budget, style and preference." With April 2009 unique user visits
up 19% on SeniorHousingNet.com as compared to April 2008(3),
advertisers will benefit from enhanced brand visibility with this
highly targeted group of customers. Larger advertising units now
available on the newly redesigned site better display products and
services serving to connect visitors with relevant advertisers. In
addition, the redesign better positions SeniorHousingNet.com to
capture revenue from advertisers shifting marketing dollars toward
the internet and away from traditional media sources. From 2004
through 2007 newspaper and broadcast TV lost approximately $890 and
$720 million per year respectively.(4) Industry analysts predict
U.S. internet spending increases will remain in positive territory
in the mid-teens or higher through 2011.(5) "By increasing the
overall caliber and quality of our content, and simplifying the
search experience, we fully expect to enhance our relationships
with advertisers as they experience greater value for their
marketing investments," Fuqua said. "Through the improved site,
advertisers will reach these highly motivated consumers in a
relevant and contextual manner that integrates easily into natural
visitor search patterns." SeniorHousingNet.com offers a variety of
housing and care options, health and wellness advice, and finance
options to help soon-to-retire baby boomers and seniors in their
retirement search. SeniorHousingNet.com has turned a once,
painstaking and difficult process, into an easy-to-use and
refreshing experience that yields positive results for consumers.
About MOVE, INC.: Move, Inc. (NASDAQ:MOVE) is the leader in online
real estate with 13.2 million(3) monthly visitors to its online
network of websites. Move, Inc. operates: Move.com(R), a leading
destination for information on new homes and rental listings,
moving, home and garden and home finance; REALTOR.com(R), the
official Web site of the National Association of REALTORS(R);
Welcome Wagon(R); Moving.com; SeniorHousingNet.com(TM); and Top
Producer(R) Systems. Move, Inc. is based in Westlake Village,
California. About SeniorHousingNet.com: SeniorHousingNet.com, part
of The Move Family of Networks, is the most comprehensive and
easy-to-use online directory of senior housing and care options
nationwide - complete with amenities, payment options, photos,
floor plans, virtual tours and driving directions. Since 1998,
SeniorHousingNet.com has been connecting the nation's top senior
living providers to our local and national audience of consumers
searching online for senior living options. This press release may
contain forward-looking statements, including information about
management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors which may
cause the results of Move, its subsidiaries, divisions and concepts
to be materially different than those expressed or implied in such
statements. These risk factors and others are included from time to
time in documents Move files with the Securities and Exchange
Commission, including but not limited to, its Form 10-Ks, Form
10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you
should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances. 1 U.S. Census Bureau 2 Pew
Research Center's Internet & American Life Project 2006-2008 3
comScore Media Metrix, April 2009 4 Reasons to Shift Offline, Spend
Online, eMarketer 10/6/07 5 US Online Advertising: Resilient in a
Rough Economy, eMarketer 8/19/08 (Logo:
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO)
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO
http://photoarchive.ap.org/ DATASOURCE: Move, Inc. CONTACT: Julie
Reynolds, +1-805-557-3080, , or Pierre Kacsinta, +1-805-557-3128, ,
both of Move, Inc. Web Site: http://www.move.com/
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