CAMPBELL, Calif., May 25 /PRNewswire-FirstCall/ -- Lat49, the
premier location-focused ad platform, and Move, Inc. (Nasdaq:
MOVE), the leader in online real estate, today announced Lat49
location-focused display advertising opportunities are now
available on the Move Network of real estate websites.
As a result, advertisers on Move Network website Realtor.com,
can now better target their products, services and retail locations
to more than 12.5 million monthly visitors throughout the United States based on the website
visitor's physical location, as well as any expressed location of
interest based on map views or other search-based or home search
criteria.
"We're pleased to deliver hyper-local digital marketing and
branding opportunities to advertisers enabling them to reach the
largest and most engaged online audience of consumers searching for
properties in thousands of neighborhoods throughout the country,"
said Matthew Moore, Move, Inc.,
executive vice president of sales and marketing. "We expect
consumers will appreciate being able to easily locate a favorite
coffee shop, bank, hotel or other local service as they're
searching for their next home, and as they consider whether or not
a specific neighborhood is right for their needs. We look forward
to connecting consumers with our advertisers on the local and
national level using these latest location-targeted advertising
products from Lat49."
As part of the agreement, Move Network advertisers can now
display their retail locations on a map relevant to the individual
properties consumers are exploring as they search on Move Network
website, Realtor.com. This same functionality is also available to
advertisers without location driven businesses, and can be branded
to a national, state or DMA level.
"The Move Network is both a far-reaching and trusted source for
home buyers, sellers and renters – a fitting audience for Lat49
ads," said Lat49 Chief Executive Officer, Christopher Morris. "The Move Network is a
great addition to the Lat49 network, and we're excited for them to
both publish Lat49 banner advertising, and to resell their
advertising across our network."
Lat49 is a complete location-focused advertising platform,
unique in its ability to incorporate ads on online maps and other
location-related web properties as well as mobile
applications. Unlike other networks, Lat49 serves ads
dynamically based on users' interactions and locations of interest,
their search criteria, and the context of the websites or mobile
applications they are using. As users interact with their
online maps or mobile apps, Lat49 continuously serves them the ads
most relevant to them.
About Lat49
We Monetize Location. Lat49 is a
fast-growing location-focused advertising platform, with partner
websites and mobile applications delivering Real Estate, Travel,
Health & Fitness, News, Weather and Traffic information.
Lat49 provides local and brand advertisers with an
interactive medium for delivering geo-targeted display ads to a
large and actively engaged user community, based on Lat49's
Location Logic ad selection and delivery technology.
For mobile and web developers, Lat49 transforms online maps,
location-centric websites and mobile applications from cost centers
into revenue-generating properties. To learn more about
Lat49, visit www.lat49.com.
ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate
with 14.7 million(1) monthly visitors to its online network of
websites. Move, Inc. operates: Move.com, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com®, the official website of the
National Association of REALTORS®; Moving.com; SeniorHousingNet;
and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
(1) comScore Media Metrix, April
2010
SOURCE Move, Inc.