CAMPBELL, Calif., June 2 /PRNewswire/ -- In five short months,
iPhone users have downloaded the Realtor.com® Real Estate Search
iPhone application one million times to search the #1 homes for
sale website, twice as many downloads as the next closest
competitor in the same time period (1). The Realtor.com iPhone app,
launched on January 13, 2010, by
Move, Inc.(Nasdaq: MOVE), the leader in online real estate, has
been named one of four great iPhone apps by Money Magazine.
Since the January 2010 launch,
iPhone users have tapped into the Realtor.com website through the
Realtor.com iPhone app on average of two times per day as they
search for local properties and connections to Realtors®. In
April 2010, the number of iPhone
users searching for real estate with the Realtor.com iPhone app was
four times higher than a close competitor (2).
The Realtor.com Real Estate Search application is categorized as
a Lifestyle Application in the Apple® iTune® store. In the
past five months, while the average minutes per session of the
average iTunes Lifestyle application is five to six minutes (3) ,
the average minutes per session of consumers using the Realtor.com
Real Estate Search iPhone application surpasses 16 minutes.
Today, Realtor.com also announced several new features now
available on the Realtor.com Real Estate Search application
including the 'Area Scout' feature and several new search features
such as waterfront, garage, multi-story, and more.
"Area Scout" combines iPhone GPS capabilities with automated
search features delivered by the Realtor.com iPhone app to provide
automatically updated search results on the go. As a result,
house hunters can now quickly find listings and obtain detailed
features such as proximity to major roadways, average price per
square foot, average prices of homes nearby, and average home sizes
in the area in the Map View feature. To access 'Area Scout,' users
simply perform a Nearby Search, switch to the Map View and press
the 'Area Scout' button in the bottom right-hand corner, and the
feature is up and running.
"We're very pleased with the extraordinary response buyers,
sellers and real estate professionals across the country have had
to the Realtor.com Real Estate Search iPhone app," said
Steve Berkowitz, chief executive
officer of Move, Inc., operator of Realtor.com. "With more
than 7.5 million homes viewed on the Realtor.com iPhone app every
month since our launch in January
2010, and thousands of calls and emails to Realtors from
consumers via the app each month, our iPhone app is clearly
connecting buyers with Realtors as they search for real estate
properties and information."
Berkowitz continues by explaining that while site traffic and
engagement to Realtor.com is historically strongest during weekdays
(4), consumer usage of the Realtor.com Real Estate Search app peaks
on weekends by approximately 37 percent. To help Realtor
customers market their brands and client properties on the
Realtor.com iPhone app, the company offers premium listing
advertising opportunities on Listing Detail Pages that display
individual homes for sale.
The free Realtor.com Real Estate Search iPhone app is compatible
with iPhone OS 3.0 or higher and the iPod Touch, and can be
downloaded at
http://itunes.apple.com/us/app/real-estate-search/id336698281?mt=8
or by going to a consumer information page on Realtor.com at
www.realtor.com/iphone?source=a27508.
ABOUT REALTOR.COM®
Realtor.com(R), where the world shops for real estate online, is
operated by Move, Inc., (Nasdaq: MOVE) and is the official website
of the National Association of REALTORS®. Ranked as the #1
homes-for-sale site, Realtor.com® currently offers potential home
buyers access to over four million property listings, as well as
the most brokers and agents. It also provides REALTORS® and the
home sellers they represent with the Internet's largest real estate
marketplace, reaching more than 12.5 million (5) consumers in
November 2009. Agents and companies
have the power to customize Realtor.com(R) resources to maximize
their brand and productivity.
REALTOR® and Realtor.com® are registered trademarks of the
NATIONAL ASSOCIATION OF REALTOR®. REALTOR® is a federally
registered collective membership mark, which identifies a real
estate professional who is a Member of the NATIONAL ASSOCIATION OF
REALTORS® and subscribes to its strict Code of Ethics. All other
trademarks appearing above are the property of Move, Inc., or of
their other respective owners.
ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate
with 14.7 million (6) monthly visitors to its online network of
websites. Move, Inc. operates: Move.com, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com®, the official website of the
National Association of REALTORS®; Moving.com; SeniorHousingNet;
and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
1. Press releases by Zillow (1M in 11 months), Trulia (300K in
18 months), and Redfin (unpublished)
2. Rob Cross, Trulia Director,
Distribution speech at "Where 2.0"Conference, San Jose, CA
3. Pinch Media, App Store Secrets
4. comScore Media Metrix
5. comScore Media, April 2010
6. comScore Media Metrix, April
2010
SOURCE Realtor.com