CAMPBELL, Calif., April 14, 2011 /PRNewswire/ -- Realtor.com, the
#1 homes for sale web site, and Century 21 Real Estate LLC, the
franchisor of the world's largest residential real estate sales
organization, today announced the renewal of 'The Gold Standard
Partnership.'
First launched in 2009, the marketing relationship between
CENTURY 21® and Move, Inc. (NASDAQ: MOVE), the leader in online
real estate and operator of Realtor.com, continues to be successful
in increasing the visibility of listings on Realtor.com and driving
interested home shoppers directly to CENTURY 21 agents.
"This agreement demonstrates our commitment to providing CENTURY
21 sales professionals with an effective digital marketing
platform," said Bev Thorne, chief
marketing officer, Century 21 Real Estate LLC. "Our Showcase
Advantage Listing Program, of which this is a valuable component,
enables our System members to deliver exceptional value to their
customers and increased exposure for their properties."
Under the new agreement, CENTURY 21 will provide an increased
level of subsidy to the cost of the program for CENTURY 21 System
members. In addition, as part of the agreement, CENTURY 21 will
also deploy a national display advertising program that will run on
Realtor.com. The new agreement includes:
- Multiple lead forms
- Open house alerts
- A photo gallery of up to 25 high-quality jumbo photos
- Full-motion videos and virtual tours where available
- Detailed neighborhood information
- Reports on consumer traffic related to each listing
"Our renewed partnership with CENTURY 21 ensures a steady stream
of interested buyers and sellers with valuable inquiries will
continue to flow directly to CENTURY 21 members from Realtor.com
during a challenging housing market," said Matthew Moore, executive vice president of sales
and marketing at Realtor.com. "We place emphasis on the amount of
time visitors spend looking at listing details pages on Realtor.com
because they translate into more serious buyers and sellers. By
remaining focused on delivering a superior home search experience
on the main site and through our mobile apps, Move works to
increase the number of connections between CENTURY 21 brokers and
potential clients as we head into the prime home buying
season."
In February 2011, nearly 10
million buyers and sellers viewed more than 504 million pages on
Realtor.com, more than the next three competitors combined.(1)
Realtor.com brand mobile applications have been downloaded
3.6 million times, and 10 Realtor.com listing detail pages were
viewed every second last month on a Realtor.com brand mobile
application.
CENTURY 21 System members interested in more information about
'The Gold Standard Partnership' opportunities can contact the
Realtor.com sales team at: 866.334.5517.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC is the franchisor of the world's
largest residential real estate sales organization, providing
comprehensive training and marketing support for the CENTURY 21
System. The System is comprised of more than 8,000
independently owned and operated franchised broker offices in 72
countries and territories worldwide. Century 21 Real Estate LLC is
a subsidiary of Realogy Corporation, a global provider of real
estate and relocation services. CENTURY 21® is registered trademark
owned by Century 21 Real Estate LLC.
ABOUT MOVE, INC.
Move, Inc. (Nasdaq: MOVE) is the leader in online real estate
with 11.596(1) million monthly visitors to its online network of
web sites. Move, Inc. operates: Move.com, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; Realtor.com(R), the official web site of
the National Association of Realtors(R); Moving.com;
SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is
based in Campbell, California.
ABOUT REALTOR.COM®
Realtor.com®, where the world shops for real estate
online, is operated by Move, Inc., (NASDAQ: MOVE) and is the
official web site of the National Association of Realtors®.
Ranked as the #1 homes-for-sale site, Realtor.com® currently
offers potential home buyers access to over four million property
listings, as well as the most brokers and agents. It also provides
Realtors® and the home sellers they represent with the
Internet's largest real estate marketplace, reaching more than
9.971(2) million consumers in January
2011. Agents and companies have the power to customize
Realtor.com® resources to maximize their brand and
productivity.
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
(1) comScore Media Metrix – key measures report February 2011
(2) NAR Existing Sales 11/2010, Case Shiller Q3 Home Price Index
11/2010, Altos Research – Chart of the Day 12/30/10
SOURCE Move, Inc.