SAN JOSE, Calif., Nov. 8, 2013 /PRNewswire/
-- Realtor.com®, the leader in online real estate
operated by Move, Inc. (NASDAQ: MOVE), today announced the
expansion of its online REALTOR® profiles, now officially powered
by SocialBios, the profile management platform that connects agents
with consumers. REALTORS® have access to a host of new SocialBios
features, including imported recommendations from LinkedIn® and
RealSatisfied.
SocialBios provides a single management tool for agents to
develop and maintain their online presence, including personal
information, photos, certifications and designations, status
updates from multiple social networks and recommendations. The
platform also provides powerful widgets for aggregating and sharing
content on agents' or brokers' managed websites. While SocialBios
has not yet been formally introduced in most markets, adoption
during the development phase has grown organically to more than
34,000 agent profiles to date.
SocialBios also fosters deeper engagement between agents and
potential clients by surfacing the social connections that exist
between an agent and a client on networks like Facebook, Twitter,
Foursquare and LinkedIn®.
"The current state of profile content presents a significant
opportunity to simplify management for agents while leveraging this
information to attract and retain great clients. We can do so much
better," said Ernie Graham, founder
of SocialBios and head of Move's social product and development
team since its acquisition of SocialBios in 2011. "Relationships
are formed in a variety of ways – shared connections and interests
are a large piece of it, but personal recommendations also play a
significant role. We've had more than 17,000 recommendations come
in without any formal launch, operating only in small test
markets. It's a more holistic, humanistic approach to
connections that happen to start online, and we're just beginning
to introduce the applications that take advantage of these
insights."
SocialBios has been upgraded to allow agents to manage all of
their public profile content on realtor.com®. Additional new
enhancements include:
- Ability to import recommendations from LinkedIn, tapping into
one of the most respected professional connection platforms
- Vine™ video support
- Responsive design that enables agents to easily manage their
profiles from a mobile device
- Connections with Multiple Listing Services (MLS) and National
Association of REALTORS® (NAR) pull information automatically into
profiles
- SocialBios API for advanced third-party integration
- New Match history feature that allows agents to see who has
viewed their profile, with links to the visitors' social profile
pages
"At realtor.com® we have always believed that professionals are
at the heart of the transaction, and have excelled at providing
REALTORS® with the most innovative tools and services to manage
their brand and reputation," said Scott
Boecker, chief product officer for Move, Inc. "Incorporating
SocialBios helps further empower REALTORS® to reach the best
audience and present the best content through social tools. Yet
just as significantly, the integration of SocialBios comes with an
important new step for consumers on realtor.com® - using the social
graph to discover the right agent. Not just any agent, but exactly
the right agent for them."
REALTORS® can claim or update their free profile on realtor.com®
by visiting http://www.socialbios.com. For additional information,
visit
www.realtor.com/advice/profile-management-simplified/
ABOUT realtor.com®
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com®
helps connect people with the content, tools and expertise they
need to find their perfect home. As the official website of
the National Association of REALTORS®,
realtor.com® empowers consumers to make the smartest
decisions when it comes to finding a home by leveraging direct
connections with more than 800 MLSs to deliver the most accurate
and up-to-date listing information in neighborhoods across the
country, and by making timely and meaningful connections between
consumers and REALTORS®. Whether through desktop,
mobile, or tablet versions, realtor.com® is where home
happens.
ABOUT Move, Inc.
Move, Inc. (NASDAQ:MOVE), the leader in online real estate,
operates: realtor.com®, the official website of the National
Association of REALTORS®; Move.com, a leading destination for new
homes and rental listings, moving, home and garden, and home
finance; ListHub™, the leading syndicator of real estate listings;
Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®, TigerLead®;
Top Producer® Systems and FiveStreet, Inc. Move, Inc. is based
in San Jose, Calif.
Forward-Looking Statements
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
SOURCE realtor.com