SAN JOSE, Calif., April 8, 2014 /PRNewswire/ -- Today realtor.com®,
a leader in online real estate operated by Move, Inc.
(NASDAQ:MOVE), and the National Association of Realtors® (NAR)
announced that they are reaching out to consumers like never before
– with one voice.
Across advertising, advocacy, and consumer engagement, the NAR
and realtor.com® are joining forces to drive consumer awareness of
the value that Realtors® and realtor.com® each bring to the real
estate transaction, and to educate consumers about the most
important issues that could affect their ability to buy, sell or
invest in real estate.
The combined campaign launches the largest cooperative action of
the two organizations to date and underscores the deep level of
commitment between the NAR and realtor.com®. The collaboration will
amplify the efforts of each organization by joining the previously
individualized marketing campaigns into a cohesive and united
front, with the goal of achieving a reach and effectiveness far
broader than accomplished previously.
"When it's time to get serious about homeownership, consumers
turn to Realtors® for unparalleled expertise and support in the
biggest financial decision of their lifetimes. Realtor.com provides
the same trusted experience for consumers in the online research
phase of their real estate search, working in tandem to provide
the most timely, comprehensive and accurate information
available online," said Steve
Berkowitz, CEO of Move. "We are helping consumers
understand that our organizations are working closely together like
never before to bring the power of our trusted resources to buyers
and sellers."
The collaboration includes a significant marketing commitment
from both the NAR and realtor.com® to feature realtor.com® in
national television and radio advertising beginning this
summer. The alignment of creative and brand messaging is
expected to amplify consumers' awareness of the unique position of
realtor.com® and Realtors® in serving consumers' desire for timely,
accurate and comprehensive information and sound, trusted
advice.
"Realtor® is the most trusted brand in real estate, and
realtor.com® represents the best of our profession, with a
commitment to accuracy, timeliness and professionalism that no
other brand can match," said NAR President Steve Brown. "While others applaud themselves
for simply talking about the issues, Realtors® actually take action
to protect consumers' interests. We invite consumers to join us in
these efforts, and are excited about the opportunities ahead.
Working together, Realtors® and realtor.com® will continue to make
'home happen' in every sense of that vision."
About NAR
The National Association of Realtors®,
"The Voice for Real Estate," is America's largest trade
association, representing 1 million members involved in all aspects
of the residential and commercial real estate industries.
About realtor.com
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps
connect people with the content, tools and expertise they need to
find their perfect home. As the official website of the National
Association of REALTORS®, realtor.com® empowers consumers to make
the smartest decisions when it comes to finding a home by
leveraging direct connections with more than 800 MLSs to deliver
the most accurate and up-to-date listing information in
neighborhoods across the country, and by making timely and
meaningful connections between consumers and REALTORS®. Whether
through desktop, mobile, or tablet versions, realtor.com® is where
home happens.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), the leader in online real estate,
operates: realtor.com®, the official website of the National
Association of REALTORS®; Move.com, a leading destination for new
homes and rental listings, moving, home and garden, and home
finance; ListHub™, the leading syndicator of real estate listings;
Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®; TigerLead®;
Top Producer® Systems and FiveStreet. Move, Inc. is based in
San Jose, California.
Forward-Looking Statements
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors, which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different from those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
Supporting Resources
- Read more about realtor.com®
- Follow @realtordotcom on Twitter
- Like realtor.com® on Facebook
SOURCE realtor.com