SAN JOSE, Calif., April 22, 2014 /PRNewswire/ -- Move, Inc.
(NASDAQ: MOVE) and RE/MAX, LLC have announced the signing of an
Approved Supplier agreement designed to maximize lead generation
and lead conversion for RE/MAX agents, teams and brokers, with the
goal of quadrupling an agent's book of business. Move's
program, named 4X for RE/MAX, combines multiple Move technology and
training solutions into a single, customized solution for RE/MAX
professionals. The program focuses on the compounding effect of
increasing brand reach, audience acquisition and lead volumes,
while simultaneously improving conversion rates to achieve higher
volumes of closings and business from past clients and
relationships.
The theory behind the 4X program is compelling in its
simplicity. By putting a greater emphasis on
prospecting, quality lead generation systems and sophisticated
lead follow-up and nurturing systems agents, teams and brokers
could theoretically double the number of prospects they engage with
each year. Similarly, conversion of client engagement could double
through optimized leads response, cultivation, nurturing and
closing methods applied to existing prospects, past clients and
relationships. The compound effect could create a "4X" increase in
overall business.
The customized training program teaches agents to layer the
quality lead sources from realtor.com® and TigerLead®, the
cultivation power of Top Producer®, and other offerings selected
based on the specific needs of each agent. For the first time,
agents can leverage the power of these industry-leading products
and services together with training and support in a comprehensive
program designed for optimal performance.
"RE/MAX agents are at a point in their career where they can
expertly manage their prospecting and lead generation in parallel.
Their challenge is to maximize conversion results within the
available time of any given day," said Mike
Reagan, senior vice president, Business Alliances at
RE/MAX. "Move's 4X program combines training and systems that
empower agents to accomplish more with less time and effort."
Move has a strong reputation in the real estate community for
providing quality leads through realtor.com® and TigerLead® and a
powerful lead cultivation system in Top Producer®.
"We are proud to be a RE/MAX Approved Supplier and excited to be
working with RE/MAX on a program that combines Move's best tools,
lead products and training for optimal results," said Ray Picard, executive vice president of sales at
Move. "This effort merges the best of our technology with the
day-to-day insights of the most productive agents – it's the ideal
formula for success."
The 4X program emphasizes training and implementation through
videos, webinars and one-on-one consulting, based on examples from
successful RE/MAX brokers, teams and agents who use Move technology
to manage large volumes of leads with healthy conversion rates.
"We have worked with RE/MAX in the past and have a strong
working relationship –particularly with our technology series,"
said Max Pigman, a national speaker
and technology expert at Move who previously ran a RE/MAX office.
"We're already seeing success with the new version of Top
Producer®, which is allowing smaller teams to grow by integrating
quality leads from remax.com and realtor.com®."
The new 4X program takes successful best-practices and adds
scalability through formal training and resource integration, with
the goal of allowing others to achieve similar results.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), a
leader in online real estate, operates: realtor.com®, the
official website of the National Association of REALTORS®;
Move.com, a leading destination for new homes and rental listings,
moving, home and garden, and home finance; ListHub™, the leading
syndicator of real estate listings; Moving.com™; SeniorHousingNet;
SocialBios; Doorsteps®; TigerLead®; Top Producer® Systems and
FiveStreet. Move, Inc. is based in San Jose, Calif.
Forward-Looking Statements
This press release may
contain forward-looking statements, including information about
management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors which may
cause the results of Move, its subsidiaries, divisions and concepts
to be materially different than those expressed or implied in such
statements. These risk factors and others are included from time to
time in documents Move files with the Securities and Exchange
Commission, including but not limited to, its Form 10-Ks, Form
10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you
should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances.
SOURCE Move, Inc.