MORGANTOWN, W. Virginia, June 26,
2014 /PRNewswire/ -- ListHub, the leading distributor of
U.S. property listings to U.S. publisher websites and provider of
real estate performance metrics, today announces the launch of a
free listing syndication education program, WiseAdvertise. The
Greater Las Vegas Association of REALTORS® (GLVAR) is
the first multiple listing service (MLS) to participate in the
program. Nearly a dozen other MLSs plan to roll out the program in
the coming months.
WiseAdvertise provides MLSs and their members with a strong
foundation to make informed decisions about listing syndication.
The program provides MLSs with the format and structure to have a
productive conversation with members about syndication, and to
raise member awareness about the sources of inaccurate information
online, the broker's rights and choices in syndication, and the
importance of performance metrics in online advertising.
"We believe that the WiseAdvertise solution respects our
brokers' strong interest in remaining in charge of decisions that
affect their listing data while it provides them with the
information and knowledge to make wise decisions, which are in the
best interest of and consistent with their specific business model
for advertising their listings and capturing Internet leads," said
Heidi Kasama, president of GLVAR.
In the initial phase of the WiseAdvertise program, GLVAR
surveyed its members to learn about their current listing
syndication awareness and attitudes. With nearly 50 percent survey
participation, the association and board of directors will make
WiseAdvertise a requirement for all 1,400 of its new and current
broker members.
WiseAdvertise is free to ListHub's MLS partners and members. It
can be tailored for each MLS. Each program begins with a member
survey to gather baseline information about the MLS community's
knowledge and sentiments about syndication. Members are offered the
course in a variety of formats, including a self-paced e-learning
platform or webinar. Live instructor training also can be arranged.
Course topics include online listing accuracy, lead routing and
syndication choices, listing data protections, listing duplication
and trumping rules, and measuring online marketing. Participants
receive a certificate of completion. A follow-up survey measures
the effectiveness of the program and helps determine next
steps.
"ListHub's WiseAdvertise will provide critical knowledge to our
brokers to enable them to best control and protect their listing
data," said David Brownell, GLVAR
board member and chair of its Presidential Advisory Group on
syndication. "We believe this sorely needed education will go a
long way toward alleviating many of the problems in the current
syndication world that concern our brokers and members such as
inaccurate listing data, lack of or low standards for timely
updates to data, unauthorized re-syndication, and the host of other
issues that have resulted, in part, from broker-level decisions
made without this important education and training."
GLVAR has worked with ListHub for six years, and the majority of
GLVAR's members use the ListHub platform to manage their listings
marketing online.
"We are honored to extend our longstanding relationship with the
Greater Las Vegas Association of REALTORS® as the first
MLS to share WiseAdvertise with its members," said Celeste Starchild, ListHub's vice president and
general manager. "We have worked closely with the MLS community in
building this program, and are greatly encouraged by MLS leadership
and member response. WiseAdvertise helps MLSs provide greater
service and support to their membership, and helps assure that
brokers have the best and most accurate information about their
listing advertising options, protections and analytics to optimize
their business and best serve their clients."
Additional MLSs that plan to introduce WiseAdvertise education
and training are:
- Central Mississippi MLS, Inc.
- Coastal Carolina Association of REALTORS®
- Information and Real Estate Services, LLC (IRES MLS)
- Middlesex County Multiple Listing System, Inc.
- MLSListings, Inc.
- Northeast Florida Multiple Listing Service, Inc.
- Southwestern Illinois Regional MLS, Inc.
- Triangle MLS, Inc.
- UtahRealEstate.com (Wasatch Front Regional MLS)
- Western New York Real Estate Information Services
ListHub provides a platform to MLSs and real estate brokers to
effectively manage every aspect of advertising listings online,
including tools for making informed advertising choices, flexible
options for routing consumer traffic and leads, and reporting for
accurately measuring the results of their online marketing. Listing
information is kept up-to-date to provide today's homebuyers with
the most accurate information available from MLSs. ListHub is the
leading platform nationwide for listing management, serving more
than 50,000 brokerage firms, and synchronizing listing information
from more than 450 data sources with more than 125 publisher
websites.
About the GLVAR
GLVAR was founded in 1947 and provides
its more than 11,000 local members with education, training and
political representation. The local representative of the National
Association of REALTORS®, GLVAR is the largest professional
organization in Southern Nevada.
Each GLVAR member receives the highest level of professional
training and must abide by a strict code of ethics. For more
information, visit www.HomeLasVegas.com or
www.lasvegasrealtor.com.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), a leading provider of online real
estate services, operates realtor.com®, which connects
people to the essential, accurate information needed to identify
their perfect home and to the REALTORS® whose
expertise guides consumers through buying and selling. As the
official website for the National Association of
REALTORS®, realtor.com® empowers consumers to
make smart home buying, selling and renting decisions by leveraging
its direct, real-time connections with more than 800 multiple
listing services (MLS) via all types of computers, tablets and
smart telephones. Realtor.com® is where home happens.
Move's network of websites provides consumers a wealth of
innovative tools and accurate information
including Doorsteps®, HomeInsightSM,
SocialBiosSM, Moving.com™, SeniorHousingNetSM,
homefairSM and Relocation.com. Move supports real
estate agents and brokerages by providing many services to grow
their businesses, including ListHub™, the
nation's leading listing syndicator and centralized
intelligence platform for the real estate industry;
TigerLead®; Top Producer® Systems;
and FiveStreetSM; as well as many free services.
Move is based in the heart of the Silicon Valley — San Jose, CA.
REALTOR® and REALTOR.COM® are trademarks
of the National Association of REALTORS® and are
used with its permission. These and all other trademarks used
in this work are the property of their respective owners.
Forward-Looking Statements
This news release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors, which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different from those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
Media Contacts:
Christie Farrell, Move, Inc.
408-558-7115 christie.farrell@move.com
Tiffany James, Greater Las Vegas
Association of REALTORS® 702-784-5038
tjames@glvar.org
SOURCE Move, Inc.