NEW YORK, Aug. 5, 2014 /PRNewswire/
-- Doorsteps® Swipe(SM), the award-winning,
real-estate search app, now helps people easily find a residence to
rent anywhere in the U.S. using iPhone® or iPod
touch® mobile devices. The new version of the Doorsteps
Swipe app lets renters and homebuyers collect appealing
residential listings and learn their preferences for price and
amenities via an interactive summary updated in real time based on
how a person uses the app. It displays amenities and information
about local schools, pet policies and other data and sends new
listing alerts that match a person's most recent Swipe search
criteria.
The Swipe app is powered by realtor.com®, the
leader in providing consumers the most accurate U.S. residential
listings online.* Doorsteps and realtor.com® are
operated by Move, Inc. (NASDAQ: MOVE), a leading provider of
online real estate services.
"A large number of renters are on the cusp of buying. Our goal
is to address their needs as renters today, and also in the future
when they are ready to purchase, using the same Swipe app
experience," explains Michele Serro,
Doorsteps' founder. "Our user interface creates two-way, behavioral
communication between a person and the app. Not only does the Swipe
app find listings, it informs consumers about their search
preferences. We are looking to wrap a textbook in a piece of
chocolate cake. We want renters and soon-to-be-buyers to learn what
they like in a fun way – like a game."
Expanding the Doorsteps Swipe app to renters nationally
opens online real estate listings through the app to more than 66
million 20 to 34 year olds in the rental market, according to the
U.S. Census.
Using the Doorsteps Swipe app, consumers may toggle between
viewing properties for sale, distinguished with a teal-colored
design, or for rent, distinguished with an orange-colored design,
and browse active, accurate listings from realtor.com®
that are refreshed every 15 minutes. Consumers can choose to search
their immediate area based on GPS location, or choose the Swipe
app's exploratory "surprise me" option if they are not sure where
they would like to look, or if they are curious what their money
might buy elsewhere. Alternatively, consumers may manually circle
an area to search.
The Swipe app differs from other search apps because a user
initially only has a photo and street address of a residence to
decide if they want to learn more. If the consumer likes an image,
a double tap on the photo reveals the property's other images and
complete listing information. Give the photo a thumb up, or swipe
to the right, indicating a "like," and the residence is logged for
future viewing with the option to learn more about that listing or
share it via e-mail or social media channels. A swipe to the left,
or a thumb down, eliminates the residence from a consumer's
consideration. After a couple of swipes, a user gets feedback about
likes and dislikes. Doorsteps.com users also may connect their
Doorsteps Swipe account with their Doorsteps.com account to
improve their experience even more.
By designing a product with an interface that presents only the
crucial information early-stage renters and buyers seek, Doorsteps
opens online real estate listings search to a broader market.
Fifty-one percent of renters of all ages want to someday own their
own home, and 57 percent of renters, ages 18 to 34, yearn for
homeownership, according to the Fannie Mae National Housing Survey
of June 2013.
The Doorsteps® Swipe(SM) app is free from the App
Store on iPhone and iPod touch devices or at
doorsteps.com/swipe.
* "Most accurate" claim(s) pertain to the accuracy of for-sale
home listings, are based on comparison with other national listing
portals, and are based on the greater frequency of listings
updating on realtor.com®.
Supporting Resources
- Read more about realtor.com®
- Follow @realtordotcom on Twitter
- Like realtor.com® on Facebook
About Doorsteps®
Doorsteps® is
operated by Move, Inc., (NASDAQ: MOVE), a leading provider of
online real estate services, Doorsteps helps consumers decide
whether to buy, how to get ready faster, and then make the smartest
possible choices along the way. This process is designed to produce
more confident, more qualified homebuyers. The Doorsteps.com
website offers a platform for buyers, agents and lenders. Doorsteps
was founded in 2012 by Michele
Serro, a former design consultant fascinated with finding
better, more human-centered ways to harness technology to support
people through major life events. www.doorsteps.com.
About Move, Inc. and realtor.com®
Move,
Inc. (NASDAQ:MOVE), a leading provider of online real estate
services, operates realtor.com®, which connects people
to the essential, accurate information needed to identify their
perfect home and to the REALTORS® whose expertise guides
consumers through buying and selling. As the official website for
the National Association of REALTORS®,
realtor.com® empowers consumers to make smart home
buying, selling and renting decisions by leveraging its direct,
real-time connections with more than 800 multiple listing services
(MLS) via all types of computers, tablets and smart telephones.
Realtor.com® is where home happens. Move's network of
websites provides consumers a wealth of innovative tools and
accurate information including Doorsteps®,
HomeInsight(SM), SocialBios(SM), Moving.com™, homefair(SM),
brokerages by providing many services to grow their businesses,
including ListHub™, the nation's leading listing syndicator and
centralized intelligence platform for the real estate industry;
TigerLead®; Top Producer® Systems; and
FiveStreet(SM); as well as many free services. Move is based in the
heart of the Silicon Valley — San Jose,
CA.
REALTOR® and REALTOR.COM® are
trademarks of the National Association of
REALTORS® and are used with its permission. These
and all other trademarks used in this work are the property of
their respective owners. iPhone® and iPod
touch® are trademarks of Apple Inc.
MEDIA CONTACTS: Danielle
Gano danielle@ellecomm.com or Lindsey Palmer lindsey@ellecomm.com,
855-348-3553, Elle Communications for Doorsteps
Forward-Looking Statements
This news release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors, which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different from those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
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SOURCE realtor.com