Movano Health's survey of 1,000 U.S. women
reveals that accuracy of data is a critical feature for those
considering a wearable to help them manage health. The company is
eyeing an FDA clearance submission for its Evie Ring to give consumers a higher level of
trust in their health data.
PLEASANTON, Calif., March 7,
2023 /PRNewswire/ -- Movano Health (Nasdaq:
MOVE), a purpose-driven healthcare solutions company at the
intersection of medical and consumer devices, announces the
results of their study of opportunities within the wearables
market. The results speak clearly to accuracy being a major factor
for women considering a wearable device.
Asked to evaluate nearly 15 "product performance" features, 65%
of women indicated that FDA approval of wellness metrics is a high
priority. Receiving FDA clearance on wearables ensures that the
health data consumers receive from the device (such as heart rate
and SpO2) are accurate and reliable enough to be used in
conversation with their healthcare team to help monitor overall
health.
Most women surveyed expressed they are interested in purchasing
a wearable to focus on their overall health, but when asked what
their hesitations were, the most common issue was related to
accuracy. Until consistent accuracy is achieved, wearables will
continue to be used with a focus on fitness performance rather than
a true measure of overall health and wellness.
"The results of the study validated for us that FDA clearance is
a necessary next step in the evolution of wearables and the
management of overall health. We're hearing a consistent
requirement from women that wearables be comfortable and monitor
their vitals accurately, and that's best achieved with an FDA
cleared, medical device," said John
Mastrototaro, CEO of Movano Health.
Additionally, when women were asked which lifestyle attitudes
and goals most resonated with them, most women said they are
looking to understand their body (85%) and improve their health
(75%). In fact, participating in the next physical challenge (38%)
or fitness trend (22%) fell to the bottom of the list. This
supports Movano Health's mission to differentiate itself by pairing
highly accurate data and in-depth health insights to give women a
more cohesive view of their overall health and wellbeing.
The interviews included 1,000 women between the ages of 30-75,
who were either current or prospective users of wearables and/or
digital wellness tracking devices. The women participated in the
survey in two phases. Phase one was conducted using a quantitative
methodology consisting of a 20-minute online survey. Phase two was
a three- day online discussion panel with a focused group using a
qualitative methodology to develop a deeper understanding of their
needs and how wearables play a role in their daily lives.
For more information on Movano Health, visit
www.movanohealth.com.
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SOURCE Movano