Netflix Releases Full Viewership Data for First Time Ever -- Update
12 Dezembro 2023 - 6:27PM
Dow Jones News
By Ben Glickman
Netflix released its first-ever engagement report, revealing the
viewership of its top programming through the first six months of
the year.
The streaming giant has previously declined to release specific
data on viewership of all its programs. The engagement report
released Tuesday reports hours viewed for over 18,000 titles,
including Netflix originals and licensed content.
Netflix and other streaming services agreed in September to
allow writers greater insight on show performance on streaming. The
Writers Guild of America said at the time streamers would share
performance metrics with the union on a confidential basis.
The company said that the titles in the report cover 99% of all
viewership on Netflix and covers almost 100 billion hours.
Netflix's top-performing program from January to June was "The
Night Agent," which had over 800 million hours viewed.
Netflix said the report, which will be released twice a year,
will "give creators and our industry deeper insights into our
audiences, and what resonates with them."
The second season of comedy-drama "Ginny & Georgia," season
one of South Korean drama "The Glory," "Addams Family" spinoff
"Wednesday," and "Queen Charlotte: A Bridgerton Story" rounded out
the top five for Netflix in the first half of the year.
Nine out of the top 10 titles--and the six most watched
programs--were Netflix originals. The third season of "La Reina del
Sur," a drama series which premiered on Telemundo, was the only
licensed content to crack the top 10, with nearly 430 million hours
viewed.
"The Mother," a Netflix-original action film starring Jennifer
Lopez, was the highest-viewed movie, with about 250 million
hours.
"Luther: The Fallen Sun," "Extraction 2" and "You People," all
Netflix originals, were also among top-viewed movies.
Netflix said that over 60% of titles released by the company
between January and June appeared on its weekly top-10 lists.
"Success on Netflix comes in all shapes and sizes, and is not
determined by hours viewed alone," Netflix said in a release. "It's
all about whether a movie or TV show thrilled its audience--and the
size of that audience relative to the economics of the title."
Write to Ben Glickman at ben.glickman@wsj.com
(END) Dow Jones Newswires
December 12, 2023 16:12 ET (21:12 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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