Updates to Redfin Redesign include ability for
homeowners to upload their own home photos, additional generative
AI design capabilities, and availability on more listings
(NASDAQ: RDFN) — Redfin (www.redfin.com), the technology-powered
real estate company, today launched several enhancements to Redfin
Redesign, its AI-powered home design tool. Previously available on
select home listings, any homeowner can now upload a photo of their
home and use Redfin Redesign to see how it would look with
different design and decor choices. Powered by Roomvo (roomvo.com),
a leading room visualization platform, Redfin Redesign can now be
used by both home buyers and sellers to envision the potential in a
home.
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the full release here:
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In addition, Redfin Redesign now offers the option to explore
popular design styles, going beyond basic floor, countertop and
wall treatments and providing generative AI-powered recommendations
for light renovations, furniture and decor. With just one click,
consumers can now completely transform a rustic bedroom into a
Mediterranean oasis or a dated kitchen into a modern dream.
“Now Redfin Redesign can be used at any stage in your
homeownership journey, whether you’re buying, selling, or just
looking to refresh your space,” said Ariel Dos Santos, Redfin’s
senior vice president of product and design. “It’s never been
easier to imagine the possibilities in a real estate listing or get
new design ideas that are tailored to your home. Redfin Redesign is
also a useful tool for agents who are helping their customers plan
for renovations or getting ready to stage a home for sale.”
Homeowner photo uploads
To try Redfin Redesign, homeowners can visit their home’s public
address page on Redfin, click “Redesign” and follow the directions
to claim their home. Then, they will be prompted to upload their
own images to redesign. This feature is currently available on
Redfin.com on desktop and mobile web and is coming soon to the iOS
app.
“I talk about Redfin Redesign in each of my listing consults
because my sellers love to see the creative ways we help them find
buyers,” said Maryland Redfin Premier agent Bryan Kerrigan. “Now
that homeowners can upload their own photos, Redfin Redesign is an
even more valuable tool. We can take a picture while sitting in
their living room and talk through my recommendations for
renovations, paint colors and staging in real time. This helps me
provide incredible value to my customers by making the listing
process more seamless.”
One-click design styles
To style an entire room, users can select an eligible listing on
Redfin and click the “Redesign” button on the first listing photo.
From there, users can pick a room from the gallery of interior
photos. Under the “Choose style” tab, users can choose from a
variety of popular design styles, including modern, rustic,
industrial, Scandinavian, eclectic, Mediterranean, Victorian,
shabby chic and more. With each click, Redfin Redesign will
completely renovate the room, from the walls to the decor, in that
style.
For a more customizable experience, users can still use the
“Pick products” tab to select from a variety of flooring,
countertop and wall treatments to create a style that is all their
own.
“We are excited to deepen our partnership with Redfin as we
empower homeowners to bring their dream spaces to life,” said Pawel
Rajszel, CEO of Roomvo. “Now, both homeowners and homebuyers can go
to Redfin to redesign homes with ease using Roomvo’s proprietary AI
designer and choose from a robust catalog of products. We’ve
already seen remarkable engagement with Roomvo on the Redfin
platform, demonstrating the importance of room visualization in the
future of homebuying.”
Now available on more than 210,000 for-sale listings
Redfin has partnered with five additional multiple listing
services (MLSs) to activate Redfin Redesign on listings in the
Midwest, central Texas, and the Bay Area. The improved feature is
now available on Redfin.com and iPhone for all active Redfin
listings, select listings that were recently sold by a Redfin
agent, and eligible listings on Bright MLS, MRED, NorthstarMLS,
Realcomp, Central Texas MLS and BAREIS MLS. In total, Redfin
Redesign is available for more than 210,000 for-sale listings
across the U.S. and to any U.S. homeowner who has claimed their
home on Redfin.
Originally launched in December 2023, Redfin Redesign is part of
Redfin's ongoing effort to modernize the home search and make the
buying and selling process easier. Redfin was the first national
brokerage to offer 3D walkthroughs on its listings to help
consumers virtually tour a home, and is now using AI to enhance
listing photos, which are the most popular feature on Redfin’s home
detail pages. The company also recently launched Ask Redfin, an
AI-powered virtual assistant to help buyers quickly find
information about for-sale homes, which is now available for all
U.S. iPhone app users nationwide.
In order to make Redfin Redesign available for more listings,
Redfin continues to explore partnerships with additional MLSs and
brokerages who see how this tool can help agents market their
listings to Redfin’s audience of 49 million monthly users.
For more information about Redfin Redesign, visit:
https://www.redfin.com/news/redfin-redesign-for-homeowners
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate
company. We help people find a place to live with brokerage,
rentals, lending, title insurance, and renovations services. We run
the country's #1 real estate brokerage site. Our customers can save
thousands in fees while working with a top agent. Our home-buying
customers see homes first with on-demand tours, and our lending and
title services help them close quickly. Customers selling a home
can have our renovations crew fix it up to sell for top dollar. Our
rentals business empowers millions nationwide to find apartments
and houses for rent. Since launching in 2006, we've saved customers
more than $1.6 billion in commissions. We serve more than 100
markets across the U.S. and Canada and employ over 4,000
people.
Redfin’s subsidiaries and affiliated brands include: Bay Equity
Home Loans®, Rent.™, Apartment Guide®, Title Forward® and
WalkScore®.
For more information or to contact a local Redfin real estate
agent, visit www.redfin.com. To learn about housing market trends
and download data, visit the Redfin Data Center. To be added to
Redfin's press release distribution list, email press@redfin.com.
To view Redfin's press center, click here.
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About Roomvo
With millions of monthly users across 150+ countries, Roomvo is
the leading visualization platform for the home decor industry.
Roomvo’s proprietary technology empowers consumers to preview
flooring, wall coverings, countertops, and other decor options in
their own homes in just seconds. With a comprehensive suite of
digital and in-store solutions, Roomvo helps thousands of
manufacturers and retailers create outstanding experiences, boost
sales, and expedite purchase decisions. Visit www.roomvo.com or
email hello@roomvo.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240625762340/en/
Redfin Journalist Services: Erin Osgood, 206-588-6863
erin.osgood@redfin.com
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