Flashback Favorite Gets a Refresh, Makes
Limited-Time Return as Part of Retailer's Semi-Annual Sale
Event
COLUMBUS, Ohio, June 1, 2023
/PRNewswire/ -- Cue the nostalgia: Bath & Body Works is
relaunching Cucumber Melon to celebrate the 25th
anniversary of the customer-favorite 90s fragrance. Originally
introduced in 1998, the fragrance gained popularity throughout the
next decade and has remained one of the most beloved fragrances in
Bath & Body Works' portfolio. The fragrance, which makes an
occasional return during the brand's ever-popular semi-annual sale
events, has been an icon and throwback favorite of the 90s and
Y2K nostalgia megatrend.
"Cucumber Melon is not only a favorite for customers who have
grown up with Bath & Body Works and were first introduced to
the brand in the 90s, but it appeals to new customers as well with
a classic, freshness that has stood the test of time," said
Betsy Schumacher, Chief
Merchandising Officer at Bath & Body Works. "We're excited to
commemorate such an exciting milestone for an iconic fragrance
while also celebrating our customers' love for nostalgia."
While the fragrance has remained unchanged throughout its
25-year existence — a blend of crisp cucumber, watery honeydew,
summer cantaloupe, sparkling grapefruit and sheer woods — the
assortment has evolved over the years through new product offerings
and numerous packaging refreshes. This relaunch will introduce a
special, limited-edition look to commemorate the 25th
fragrance anniversary across some of the retailer's bestselling
products, including: Fine Fragrance Mist, Ultimate Hydration Body
Cream, Daily Nourishing Body Lotion, Shower Gel, 3-Wick Candle and
Gentle Foaming Hand Soap.
Additionally, as part of the throwback celebration, Bath &
Body Works is taking to TikTok to share the nostalgia love and
partnering with creators to share their favorite flashback
fragrance memories of Cucumber Melon and three additional flashback
scents making a comeback for Semi-Annual Sale.
Cucumber Melon takes me
back to school dances, driving to school in my first car and
putting it on before heading to class! —@csapunch
Juniper Breeze carried me
throughout high school. It's what I used to impress my crush, stay
fresh post-swim class, a boost of confidence before cheer practice
— you can say it was part of my personality then … and
now. —@itskatesteinberg
When I heard they were bringing White Tea
& Ginger back to the shelves, my inner childhood LEAPED.
—@millennialkyle
Just one whiff of Plumeria transports
me back to when I would dress up on a Friday night for the mall and
douse myself in it! —@fancypantz707
In addition to the four returning flashback fragrances,
customers can expect many other exciting finds during Semi-Annual
Sale, including dozens of new and returning fragrances arriving
exclusively for Sale, all available at a 50 to 75% discount.
As an added perk for My Bath & Body Works
Rewards members, they will have a chance to shop Semi-Annual
Sale early, including the limited-edition Cucumber Melon
collection, beginning June 2 at
6 p.m. EDT exclusively through the My
Bath & Body Works App. Semi-Annual Sale officially starts
for all customers online and in Bath & Body Works stores
nationwide on June 3.
Customers can join in the nostalgia fun and share their
flashback fragrance memories or other Semi-Annual Sale finds by
tagging @bathandbodyworks in their hauls on Instagram and TikTok
using #WeLoveSale.
ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is
a global leader in personal care and home fragrance, including
top-selling collections for fine fragrance mist, body lotion and
body cream, 3-wick candles, home fragrance diffusers and liquid
hand soap. Powered by agility and innovation, the company's
predominantly U.S.-based supply chain enables the company to
deliver quality, on-trend luxuries at affordable prices. Bath &
Body Works serves and delights customers however and wherever they
want to shop, from welcoming, in-store experiences at more than
1,800 company-operated Bath & Body Works locations in the U.S.
and Canada and more than 425
international franchised locations to an online storefront
at BathandBodyWorks.com.
Contact:
Mallory Weaver
Bath & Body Works
PublicRelations@BBW.com
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SOURCE Bath & Body Works