Retailer Taking Men's Shop on the Road and
Teaming up with MVP Athletes to Reach New Fans
COLUMBUS, Ohio, Nov. 2, 2023
/PRNewswire/ -- Bath & Body Works aims to win in the men's
personal care and grooming categories with bold new marketing
efforts that partner with some of the biggest voices in
professional and collegiate football and a new traveling experience
that will engage fans across the country.
San Francisco 49ers running
back Christian McCaffrey, Baltimore
Ravens wide receiver Zay Flowers and
The Ohio State University's star wide
receiver, Marvin Harrison Jr. are
amongst the big names joining team Bath & Body Works to promote
their favorites from more than 200 men's grooming products across
hair, beard and skincare.
According to a September 2023
report from Statista, the global male grooming market is expected
to grow ~43% by 2028 (compared to 2022). Today, Bath & Body
Works' Men's Shop is one of the fastest growing categories in their
impressive portfolio of personal care products.
To reach new men's customers, Bath & Body Works is taking
the shop on the road with a tour that will be stationed alongside
key sporting events in nine markets with 14 tentpole stops and
surprise mid-week stops planned along the route.
The tour will showcase Bath & Body Works' men's fragrance
and grooming products with an immersive pop-up experience that will
allow customers to experience the wide array of offerings. Guests
can expect giveaways of full-size products (while supplies last)
and coupons for a free full-size product, product tester stations,
MVP-inspired photo opps – and meet and greets with local celebrity
athletes at select events.
"Bath & Body Works, is bringing our Men's Shop to guys who
have no idea that we're in the men's grooming game. It's time to
show them all we have to offer, because we know when they try it,
they'll love it", said Maurice
Cooper, Chief Customer Officer at Bath & Body Works.
"More men than ever are embracing self-care and we're uniquely
positioned to equip them with a selection of high-quality,
affordable fragrances and grooming products in a way no other brand
can. We're raising our game and elevating our brand to invite men
everywhere to make the Men's Shop their own."
Follow @bathandbodyworks on social to see these celebrity
athletes' winning game day routines and head to
bathandbodyworks.com/mens-shop-tour for details about the tour.
ABOUT THE MEN'S SHOP
As one of the fastest growing
categories for Bath & Body Works over the past three years, The
Men's Shop at Bath & Body Works offers customers an array of
products, from everyday body and hair care to home fragrance,
allowing for the most uniquely customized grooming experience. With
a newly reinvigorated look and feel, Bath & Body Works
reintroduced its bestselling men's fragrances with elevated
packaging and has added new, efficacious products and categories to
offer customers even more ways to customize their grooming
routines.
ABOUT BATH & BODY WORKS
Home of America's Favorite
Fragrances®, Bath & Body Works is a global leader in personal
care and home fragrance, including top-selling collections for fine
fragrance mist, body lotion and body cream, 3-wick candles, home
fragrance diffusers and liquid hand soap. Powered by agility and
innovation, the company's predominantly U.S.-based supply chain
enables the company to deliver quality, on-trend luxuries at
affordable prices. Bath & Body Works serves and delights
customers however and wherever they want to shop, from welcoming,
in-store experiences at more than 1,820 company-operated Bath &
Body Works locations in the U.S. and Canada and more than 440 international
franchised locations to an online storefront
at bathandbodyworks.com.
Contact:
Mallory Weaver
Bath & Body Works
PublicRelations@BBW.com
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SOURCE BATH & BODY WORKS