Dr. Scholl’s Shoes Celebrates 100 Years of Iconic Fashion and Innovative Comfort
12 Março 2024 - 8:15AM
Business Wire
Announces series of collaborations to
commemorate significant milestone
Dr. Scholl's Shoes, the American heritage footwear brand and a
Caleres (NYSE:CAL) portfolio brand, celebrates 100 years of comfort
and style. The always iconic brand invites consumers to join in the
yearlong celebration of this milestone, kicking off today with the
launch of the 100th Anniversary Collection followed by a series of
collaboration drops throughout the year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240312297310/en/
Dr. Scholl’s Shoes Celebrates 100 Years
of Iconic Fashion and Innovative Comfort (Photo: Business Wire)
“Dr. Scholl’s joins a small but iconic list of American brands
that have stood the test of time for a century,” said Keith
Duplain, division president, Brand Portfolio, Caleres. “It was
original in 1924 when Dr. William Scholl opened his first Comfort
Foot Shop. It became a fashion icon in 1959 with the creation of
the Original Wooden Exercise Sandal, and we continue our legacy
today with culturally relevant collaborations and new styles like
the Time Off sneaker, which recently became a viral TikTok
sensation.”
The 100th Anniversary Collection is inspired by the brand’s most
iconic style, the Original wooden Sandal, worn by fashion
celebrities across the eras. The nine-style collection celebrates
and reimagines the timeless silhouette by introducing modern
comfort features and blending elements from the past with a vision
for the future. The heritage collection takes the Original Sandal
to new heights with the introduction of heels and wedges. It also
incorporates beloved features such as the buckle, classic rivets
and wood bottoms while infusing a nostalgic Americana palette of
red, white, and denim – a nod to the brand’s rich history embedded
in American culture. The celebration will begin with a bold social
campaign with a surrealistic interpretation of the 100th collection
and engaging content from creators and influencers encouraging
consumers to join in on the brand’s “Always Iconic” mantra.
On the heels of the anticipated 100th anniversary collection
drop, and following recent noteworthy collaborations in 2023 with
Re/Done and Veronica Beard, Dr. Scholl's Shoes will debut its first
collaboration of the year with Free People, the ultimate brand icon
of festival fashion. The Dr. Scholl's Shoes x Free People capsule
collection, which drops just in time for festival season, offers a
feminine, festival-worthy take on the Original Sandal, capturing
the essence of creative expression and individuality synonymous
with both brands.
In the summer, Dr. Scholl's will launch a special collaboration
with the legendary Iris Apfel. Dr. Scholl's Shoes is honored to
have worked with Apfel, a true original, on her last collaboration
and to have the opportunity to continue to celebrate and
commemorate her iconic life. The collection will debut in August to
coincide with the release of Apfel's new book "Colorful," where she
shares her design doctrine and greatest inspirations. The
collaboration with Dr. Scholl's Shoes is featured within the pages
of her book, embodying a true celebration of timeless style and
creative innovation.
The Iris Apfel collection is the first collaboration to expand
beyond the Original Sandal. Notably, the collection features
playful interpretations of the newest Dr. Scholl's style, the Time
Off Lace Up Sneaker. Dr. Scholl’s Shoes celebrates the Time Off
Lace Up Sneaker, a TikTok sensation that went viral multiple times
last year, not only through its anniversary partnerships but by
significantly growing the Time Off franchise. The iconic style is
now available for men and children and offered in new trending
colors and materials for women for Spring 2024. The Time Off
construction is also expanding to new silhouettes including a
sandal for spring and a boot for fall.
For holiday, 2024, the brand will reveal its final 100th
collaboration partner, a partnership with SmileyWorld, the icon of
positivity and good vibes with a happiness-branded sport collection
for the entire family.
Shop the Dr. Scholl’s Shoes 100th Anniversary Collection
retailing for $80-$150 starting March 12 at DrSchollsShoes.com. As
part of the brand’s ongoing sustainability mission, a tree will be
donated to Trees for the Future for each 100th collection shoe
sold.
Join the celebration and follow along throughout the year on the
Dr. Scholl’s Shoes Instagram and TikTok and via the hashtags
#DrScholls100 #AlwaysIconic.
About Dr. Scholl’s Shoes:
Dr. Scholl’s Shoes is an American heritage brand proudly rooted
in comfort and individuality starting with our founder, Dr. William
Scholl. A comfort revolutionary, Scholl changed the shoe game
forever, opening the first Foot Comfort Shop in 1924 and
transforming the face of fashion in the ‘60s with the Original
Wooden Exercise Sandal that lives on today. At Dr. Scholl’s, we’re
dedicated to crafting iconic shoes with staying power. Versatile
styles for the whole family where quality, comfort and doing good
for the planet always come first.
About Caleres:
Caleres is a market-leading portfolio of global footwear brands
that includes Famous Footwear, Sam Edelman, Allen Edmonds,
Naturalizer and Vionic. Our products are available virtually
everywhere - in the nearly 1,000 retail stores we operate, in
hundreds of major department and specialty stores, on our branded
e-commerce sites, and on many additional third-party retail
websites. Combined, these brands make Caleres a company with both a
legacy and a mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great… feet first. Visit
caleres.com to learn more about us.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240312297310/en/
Jen Wiley jwiley@caleres.com
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