Reliance MediaWorks Joins Digital Domain Media Group’s 3D Technology Licensing Program
27 Julho 2012 - 1:48PM
Business Wire
Digital Domain Media Group (NYSE: DDMG) announced today that
Reliance MediaWorks, an Indian film and entertainment services
company and a member of the Reliance Group, has joined DDMG’s 3D
technology licensing program. Through its licensing of DDMG’s
technology, Reliance MediaWorks will leverage processes patented by
DDMG to provide stereo 3D conversion services to feature films.
Reliance MediaWorks, also Digital Domain’s preferred visual effects
production partner in London and Mumbai, joins Prime Focus World
and Samsung Electronics Co., Ltd, who have also licensed DDMG’s 3D
technology for 2D-3D conversion services and consumer electronics
respectively.
Through its wholly owned subsidiary, the Digital Domain Stereo
Group, DDMG owns the six U.S. patents that represent the original
commercially feasible computerized process for converting
2-dimensional filmed imagery into 3-dimensional stereoscopic
imagery. The DDSG patents provide fundamental coverage of any
modern 2D to 3D conversion process. The patents principally involve
rotoscoping (i.e., computerized, semi-automatic and semi-automatic
conversion with roto), and relate to any conversion process that
includes horizontal image displacement / transform. Beginning with
its license to Samsung Electronics in late 2011, DDMG made its
patent portfolio available to select companies in the broader
industry through a studio-friendly licensing program.
“We have made clear our view that, while down-line technologies
are certainly important, the current 3D feature film businesses is
principally dependent on image capture and image creation, either
the proprietary technology of native 3D camera pioneers, such as
the Cameron Pace Group, or the 3D stereoscopic conversion pioneers
of In-Three/Digital Domain,” commented John Textor, chairman and
CEO of Digital Domain Media Group, “We continue to be pleased with
our new licensing efforts as important global companies, such as
Samsung and Reliance, recognize the value of our invention. We look
forward to an increasing financial participation in the growing 3D
industry that we helped to create.”
About Reliance MediaWorks Ltd
Reliance MediaWorks Limited is a film and entertainment services
company and a member of the Reliance Group.
Reliance MediaWorks offers end to end integrated services across
the entire film and media services value chain to production
houses, studios and broadcasters. The Company has comprehensive
presence in Film and Media Services: Motion Picture Processing and
DI; Film, Audio Restoration and Image Enhancement; 3D; Digital
Mastering: Studios and Equipment rentals; Visual Effects;
Animation; Broadcast and TVC Post Production with presence across
India, USA and The UK.
Reliance MediaWorks operates BIG Cinemas, India's largest cinema
chain with over 490 screens spread across India, the United States,
Malaysia and Nepal and catered to approximately 4 million customers
in the 12 months ended March 31, 2012.
Reliance MediaWorks’ television venture, BIG Synergy, is engaged
in the television programming industry.
www.reliancemediaworks.com
About The Reliance Group
The Reliance Group is a diversified business Group with a strong
brand, level of experience and position in India and overseas.
The interests of the Reliance Group range from communications
(Reliance Communications) and financial services (Reliance Capital
Ltd), to generation, transmission and distribution of power
(Reliance Energy), infrastructure and entertainment.
www.relianceadagroup.com
About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise
in digital visual effects (VFX) and computer-generated (CG)
animation across a group of interrelated businesses. At its
foundation is Digital Domain Productions (DDPI), an award-winning
digital production company founded in 1993. This leading provider
of visuals has contributed to more than 90 major motion pictures,
including Titanic, the Transformers series, Pirates of the
Caribbean: At World’s End and TRON: Legacy, hundreds of
commercials, and recently created the virtual likeness of rapper
Tupac Shakur for Dr. Dre’s show at the Coachella Valley Music
Festival. Mothership, a DDPI subsidiary, focuses on creating
advertising, entertainment and branded content from concept to
completion, across multiple media platforms. DDMG, its work and its
employees have been recognized with numerous awards, including
seven from the Academy of Motion Picture Arts and Sciences. The
company is building on its success in VFX to participate as a
co-producer in major productions and is currently co-producing the
upcoming live-action sci-fi feature film Ender’s Game, as well as
virtual likenesses for Elvis Presley that will be jointly owned by
CORE Media Group and DDMG. DDMG also converts two-dimensional (2D)
imagery to three-dimensional (3D) imagery and holds key patents in
this area. The company is also applying its CG expertise to produce
original, family-friendly animated feature films at its subsidiary
Tradition Studios. The first movie, The Legend of Tembo, is in
pre-production and two more features are in development. The
company’s education subsidiary, the Digital Domain Institute, sets
a new standard in digital media education through a pioneering
public-private partnership with The Florida State University
College of Motion Picture Arts. DDMG is expanding its worldwide
footprint of the highest quality visual effects and animation at
the lowest possible cost through global partnerships in India and
China. The company has studios in Los Angeles, San Francisco,
Florida, Vancouver, Mumbai and London, and is currently
establishing studios in Beijing and Abu Dhabi.
http://www.ddmg.co
Note: Reliance MediaWorks is proposing, subject to market
conditions and other considerations, an offer on rights basis
through an issuance of its equity shares and is proposing to file a
Draft Letter of Offer with the Securities and Exchange Board of
India.
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