IOM Iomega Corp

Cost-Effective Third-Generation REV Technology Provides Superior Backup and Archive Performance for Small Businesses And Remote Workgroups SAN DIEGO, April 2, 2008 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:IOM), a global leader in data storage and protection, today announced a new pricing model and immediate availability of the new Iomega(R) REV(R) 120GB Backup Drive, the third generation of its award-winning REV technology and a benchmark in smart, sensible backup for small and medium-sized businesses, remote work groups and others. The Iomega REV 120GB Backup Drive is now available worldwide as an external USB 2.0 model for $499.99, and as an internal SATA interface model for $479.99. Every REV 120GB Backup Drive comes complete with one REV 120GB disk and EMC(R) award-winning Retrospect(R) Express software for automatic backup and disaster recovery. Iomega also offers REV 120GB Server Kit models that include one REV 120GB drive and five REV 120GB disks along with CA's BrightStor(R) ArcServe(R) Backup software with disaster recovery. "The launch of the REV 120GB Backup Drive is a new benchmark in cost-effective data protection for SMBs," said Tom Kampfer, president and COO, Iomega Corporation. "The REV 120GB drive delivers more native capacity, near instantaneous random access to files, faster backups and restores, and the portability of ruggedized removable cartridges -- all at a better value than entry-level tape products and with a higher comfort level of data protection than standard desktop hard drives. Compared to the prior REV 70 generation pricing, the REV 120 drive offers 50GB more capacity per disk in a drive costing approximately $100 less. The REV 120 drive carries forward our technology leadership with an install base of more than 350,000 REV drives and more than 2,000,000 REV disks in the marketplace today. Our users have the peace of mind of knowing their data is safe and secure on a technology platform that's been growing with them for more than four years." As part of its new pricing model for the REV product family, Iomega is also announcing new, lower pricing today for the second generation Iomega REV 70GB Backup Drive. The USB 2.0 interface version of the REV 70GB Backup Drive now retails for $459.00, and internal ATAPI and SATA interface models of the REV 70GB Backup Drive retail for $449.00 each. Every stand alone REV 70GB Backup Drive comes complete with one REV 70GB disk and EMC(R) award-winning Retrospect(R) Express software for automatic backup and disaster recovery. Iomega also offers REV 70GB Server Kit models which include CA's BrightStor(R) ArcServe(R) Backup software with disaster recovery. The new Iomega REV 120GB Backup Drive is read backwards compatible with REV 70GB disks, meaning a REV 120GB Backup Drive can read a REV 70GB disk, allowing REV 70GB drive users a straightforward migration path to the new REV 120GB drive and disk platform. For more information about Iomega's REV technology and the new Iomega REV 120GB Backup Drive, please go to http://www.iomega.com/. Where to Buy REV 120GB Products All Iomega REV products, including the new REV 120GB Backup Drive, are available from a large base of value-added resellers (VARs), systems integrators (SIs) and others that work directly with small businesses on their storage and data protection needs. AMAX Engineering Corporation, a Fremont, California-based value add contract manufacturer with customers worldwide, has sold thousands of REV products to corporations, government, educational entities and OEM customers over the past four years. James Huang, Product Marketing Manager at AMAX, said he is looking forward to rolling out the new REV 120GB Backup Drive to OEM customers that are currently utilizing REV drives in conjunction with network and storage appliances, servers, semi-conductor, medical, printing, banking, and entertainment products. "The REV 120GB Backup Drive will be a well-received upgrade for many of our current REV customers," said Huang. "REV technology has proven to be a real winner with resellers, VARs, and corporate entities that we do business with, as well as manufacturers of products that require cost-effective but durable and reliable backup storage. Whether in the U.S. or in China and the Asia market as a whole where AMAX is bringing complete integrated storage solutions to our customers, REV technology and the new REV 120GB Backup Drive will play a big role in our business development and market expansion." REV Product Pricing The Iomega REV 120GB Backup Drive is now available worldwide as an external USB 2.0 model for $499.99, and as an internal SATA interface model for $479.99. Iomega REV 120GB disks are available in single-disk packs for $74.99 and five-disk packs for $324.99. Iomega also offers a REV 120GB SATA Server Backup Kit for $689.99, which includes one REV 120GB drive and five REV 120 disks, and a USB 2.0 version of the REV Server Backup Kit for $699.99 (All pricing is U.S. suggested retail.) A REV 120GB ATAPI interface model is planned for later this year. About Iomega Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and its own award-winning removable storage technology, the REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security services, which are available in the U.S. and select markets in Europe, provide enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at http://www.iomega.com/. Resellers can visit Iomega at http://www.iomega.com/ipartner. NOTE: The statements contained in this release regarding development, production and distribution of the new Iomega REV 120GB Backup Drive and disks, the future release of REV products, product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q. * 1 GB = 1,000,000,000 bytes. Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, REV, OfficeScreen, and StorCenter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies. Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188 DATASOURCE: Iomega Corporation CONTACT: media, Chris Romoser, +1-858-314-7148, , or investors, Preston Romm, +1-858-314-7188, both of Iomega Corporation Web site: http://www.iomega.com/

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