KCSA Worldwide Launches Energy Practice
20 Abril 2007 - 10:58AM
PR Newswire (US)
NEW YORK, April 20 /PRNewswire/ -- KCSA Worldwide
(http://www.kcsa.com/) has formed an industry practice group
dedicated to the new energy sector. The practice group will focus
on alternative energy companies looking to launch new products and
services or reach the investment community. The new initiative
marries KCSA's decades of experience in these market segments with
existing relationships and deep industry resources, combined to
offer current and prospective clients innovative campaigns and
expert counsel that produce measurable results. Clients currently
or recently represented by the practice group include
ConsumerPowerline, Ormat Technologies (NYSE:ORA), Lighting Science
Group (OTC:LSGP) (BULLETIN BOARD: LSGP) , Bixby Energy, Keyspan
Energy and Orion Energy Systems. Commenting on the launch of the
new practice group, Jeff Corbin, chief executive officer of KCSA
said, "For new and alternative energy companies to gain traction in
today's marketplace, they need and deserve creative thinking, new
approaches and proven solutions to break through the clutter of
poor communications pervading the market. Over the past few years,
KCSA has worked with some of the most innovative new energy players
in the industry. We have helped them build their brands, supported
their business objectives and successfully assisted them in capital
markets campaigns. We are launching an energy practice because we
want to bring our experience, expertise and relationships to bear
in a laser-focused manner to companies that need to break out of
the morass of unsuccessful communications programs." He added, "In
formalizing our energy practice group, KCSA will employ the same
cross-discipline structure that has made our firm a leading
strategic communications firm. We bring our investor relations,
public relations and integrated marketing services experience to
the forefront of each client engagement, ensuring consistency of
message regardless of the target audience or delivery mechanism.
Our energy practice offers companies and organizations access to
our network of external relationships, such as marketing and media
consultants, institutional investors, lobbying partnerships and
special entree to a variety of untraditional media platforms and
providers." The new group will be led by Lewis Goldberg, managing
partner, who in his more than 10 years as a communications
professional, has headed up and served on numerous accounts in the
energy industry. "KCSA is committed to helping consumers, investors
and businesses better understand the capabilities of alternative
fuel sources, sustainability products and energy efficient
devices," said Mr. Goldberg. "We want our clients who work in such
new energy sectors as geothermal, solar, biomass and wind to energy
to be thought of in the same light as traditional market peers.
While we know that 'alternative' is hot in the investing community,
consumers want to know that their lights will turn on and their air
conditioners will run, regardless of the source of power. Helping
to demystify some of these sectors is where we have excelled in the
past, and we want to broaden our client base to support their
business objectives. We have learned first hand that once the
economic benefits of 'alternative' energy sources are clearly
understood, our clients achieve the right market valuation,
appropriate market understanding and brand awareness that most
smaller companies never achieve." Dita Bronicki, president and
chief executive of Ormat Technologies stated, "KCSA has been our
Investors Relations partner since our IPO. Over the last few years
they have proven their deep understanding of our business and the
renewable energy markets, and we have found them to be very
effective in assisting us in our investors relations programs." Ron
Lusk, chairman and chief executive officer of Lighting Science
Group Corporation, a leading provider of energy efficient and
environmentally responsible LED lighting solutions, offered his own
viewpoint on the launch of the KCSA energy practice. "In the time
we have worked with KCSA, we have found the firm to have a unique
understanding of the energy efficient device marketplace," said Mr.
Lusk. "KCSA has not only delivered world-class results for us, they
have become deeply valued business partners who we consult with on
areas that go beyond communications. Their access to top-tier
media, the investment community and thought leaders has proven
invaluable as we have begun to bring our LED lighting solutions to
market." Bob Walker, president and chief executive officer of Bixby
Energy Systems, a biomass heating company added, "I love KCSA's
drive and focus. In my experience, they are great at getting new
energy products in front of the media and at generating significant
coverage for the unique nature of that product." Mr. Goldberg will
manage the group in collaboration with Todd Fromer, managing
partner, investor relations and Josh Altman, managing director,
marketing services. For more information about KCSA's energy
practice, contact Lewis Goldberg, at 212-896-1216, , Todd Fromer,
at 212-896-1215, or Josh Altman at 212-896-1292, . About KCSA
Worldwide Now in its 38th year, KCSA Worldwide
(http://www.kcsa.com/) is an integrated communications agency that
helps clients synchronize their brand messages across investor
relations, public relations and all other strategic marketing
channels. The firm offers its clients a rare opportunity to achieve
true brand alignment and develop close, meaningful relationships
with their key audiences. This release is available on the KCSA
Worldwide Web site at http://www.kcsa.com/. CONTACT: Lewis Goldberg
/ Todd Fromer KCSA Worldwide (212) 896-1216 / (212) 896-1215 /
DATASOURCE: KCSA Worldwide CONTACT: Lewis Goldberg,
+1-212-896-1216, , or Todd Fromer, +1-212-896-1215, , both of KCSA
Worldwide Web site: http://www.kcsa.com/
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