Orange Business Services and Sia Partners Analyze New Ways of Working in the Digital Era
30 Abril 2014 - 6:16AM
Business Wire
Orange Business Services and the consultancy Sia Partners
released a position paper which explores how the digital phenomenon
fundamentally changes ways of working by impacting employees, as
well as how companies interact with their clients and partners,
thereby creating new opportunities. This position paper is based on
a Europe-wide study - conducted in conjunction with Sia Partners
and Harris Interactive - including more than 1,800 interviews with
company CEOs, IT managers, business owners and Human Resources
managers across five European countries.
New ways of working to improve customer relationships
The digital phenomenon has an effect on the expectations of
individuals today who want more connectivity, personalization and
interaction in their relationships with companies. The research
indicates that 83 percent of European companies acknowledge that
better customer service is a driver of new ways of working. The
position paper highlights the experience of BNP Paribas Wealth
Management, which provided tablets to its increasingly mobile sales
forces in Asia to manage the relationships with their
customers.
Home working diversifies with the emergence of “third place
working”
Flexible working is not only a means to improve quality of life
of employees, but also a lever for productivity and real estate
optimization for companies. The study reveals that flexible working
is formalized by a legal framework in 54 percent of European
companies, which have established a home working policy. In
addition to home working and office working, distance work is
taking on new forms in various locations - from public to
enterprise-provided - to accommodate employees. These new spaces
are known as “third places to work.”
Collaborative work: the enterprise opens its
ecosystem
Through co-creation, co-working and co-innovation, collaboration
is a real evolution in ways of working that is made possible thanks
to the digital transformation. Companies extend their collaboration
to an increasingly wide network of suppliers, clients and partners.
“Corpoworking” is a new trend that consists of welcoming members of
this ecosystem in a dedicated location. This is the case with SNCF,
which has specific workspaces - and access to the company’s Wi-Fi -
in their new headquarters to accommodate partners and clients. In
addition to shared spaces, 74 percent of European companies
consider collaboration with external partners a ‘must-have’ or
‘nice-to-have’ practice.
Security: a major requirement for companies
The introduction of new ways of working calls for a
transformation of the company’s IT infrastructure and raises
questions about security and the protection of resources.
Sixty-five percent of companies in the study confirm that security
will have an impact on their ways of working over the next three
years. In 2013, 62 percent of European companies had set up a
secure mobile solution, and 10 percent more planned to deploy one
before the end of 2014.
IT projects increasingly influenced by business
departments
While IT managers are still responsible for the choice of
digital equipment and solutions in 97 percent of European
companies today, the position paper shows the increasing influence
of business owners (i.e., director or manager of business units,
production, facilities, marketing or sales) in the decision-making
process. Thirty-six percent of European companies believe that
business owners’ level of involvement in decision making will
increase in the next three years. Human Resources (HR) executives
also play a major role. In 59 percent of companies, HR is involved
in the decision-making process for the working environment.
In 2014, 44 percent of European companies plan to implement at
least one new tool or service to develop new ways of working. For
example, their priority projects cited for the short term involve
deploying cloud services, tablets and applications. Orange Business
Services and Sia Partners’ ambition is to accompany enterprises in
their digital transformation.
Download the position paper here:
http://www.orange-business.com/en/library/white-paper/taming-the-digital-tiger
Position paper methodology
The position paper “Taming the digital tiger: How to seize the
opportunities from new ways of working” is based on a Europe-wide
study performed by Orange Business Services with the support of Sia
Partners and Harris Interactive. Conducted in 2013 in Europe, it
was extended to cover the U.S. and Asia in 2014 with additional
interviews. The paper now covers:
- 8 countries: Belgium, China, France,
Poland, Spain, Switzerland, U.K., U.S.
- 60 face-to-face interviews, 10 focus
groups with 62 participants, 1,862 interviews
- large, medium and small companies
- a mix of business sectors, including
services, industry, agriculture, trade, transport and
construction
- various corporate functions: CEOs,
IT/Telco managers, Human Resources, business owners (director or
manager of business units, production, facilities, marketing or
sales)
About Orange Business Services
Orange Business Services, the Orange branch dedicated to B2B
services, is a leading global integrator of communications
solutions for multinational corporations. With the world's largest,
seamless network for voice and data, Orange Business Services
reaches 220 countries and territories with local support in more
than 160. Offering a comprehensive package of communication
services covering cloud computing, enterprise mobility, M2M,
security, unified communications, videoconferencing, and broadband,
Orange Business Services delivers a best-in-class customer
experience across a global landscape. Thousands of enterprise
customers and 1.4 million mobile data users rely on an Orange
Business Services international platform for communicating and
conducting business. Orange Business Services was awarded four of
the telecom industry’s highest accolades at the annual World
Communication Awards 2013 - Best Global Operator, Best Cloud
Service, Best Enterprise Service and Best Small Business Service.
Orange Business Services is the only seven-time winner of Best
Global Operator. Learn more at www.orange-business.com or follow us
on LinkedIn, Twitter or Facebook.
Orange is one of the world’s leading telecommunications
operators with annual sales of €41 billion in 2013 and has 164,000
employees worldwide at March 31, 2014. Orange is listed on the NYSE
Euronext Paris (symbol ORA) and on the New York Stock Exchange
(symbol ORAN).
Orange and any other Orange product or service names included in
this material are trademarks of Orange Brand Services Limited.
About Sia Partners
In less than 14 years, Sia Partners has become the leading
independent consulting firm in France. The firm was cofounded in
1999 by Matthieu Courtecuisse who is now the
majority shareholder accompanied by 14 international partners.
Sia Partners boasts 500 consultants and an annual turnover of
75 million Euros. The Group has offices in 12 countries, including
the US, its second biggest market, which contributes 10% of
total turnover. Sia Partners is renowned for its sharp
expertise in the Energy, Banking, Insurance, Telecoms and
Transportation sectors.
Orange press contacts:OrangeSylvie Duho, +33 1 44 44 93
93sylvie.duho@orange.comorOrange Business ServicesElizabeth Mayeri,
+1 212 251 2086elizabeth.mayeri@orange.comorSia Partners press
contacts:BrunswickOlivier Jay or Emily Oliver, +33 1 53 96 83
83siapartners@brunswickgroup.com
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