RD Royal Dutch Petroleum Company

New Shell Gasoline Card Customers 'Get $25 Back'; - One of Industry's Best Offers Supported By Dealer Incentives - HOUSTON, April 15 /PRNewswire/ -- Shell Oil Products US, marketer of the No. 1 selling gasoline brand and the best-selling premium gasoline in the US, recently launched a second-quarter promotion designed to reward new Shell Gasoline Card holders for their fuel purchases and further build the company's branded gasoline credit cardholder base. Now through June 30, 2005, consumers who apply and are approved for the proprietary no-fee Shell Gasoline Card are eligible for a $25 rebate, which is currently one of the most competitive credit offers in the petroleum industry. Customers who make four purchases with their new Shell Gasoline Card within the first 60 days will receive a $25 rebate on their credit card statements. Shell US Card & Payments Manager Carolyn Yapp stated, "Since 75 percent of the United States population lives within five miles of one of Shell's convenient coast-to-coast quality fuels and service provider locations, there is real value in being a branded cardholder of this network." The "Get $25 back" consumer rebate incentive program is based upon a successful program initiated in 2004. Last year, based on the tracked applications received, the promotion resulted in a 50 percent increase in Shell Gasoline Card applications from the previous year and more than 30,000 new loyal Shell cardholders began shopping at Shell. This year, Shell hopes the enhanced promotion of the Shell Gasoline Card will result in an additional 35,000 new Shell Gasoline Card holders. The "Get $25 back" promotion is also designed to benefit Shell-branded wholesale, direct retail and multi-site operators by driving traffic to sites and increasing the number of Shell Gasoline Card holders, which are among Shell's most frequent and loyal customers. Shell Gasoline Card holding customers purchase double the amount of fuel as compared to regular bankcard customers and Shell does not charge transaction fees on the Shell Gasoline Card, another benefit for operators. Additionally, a Shell-branded wholesale, direct retail and multi-site operator "Get $25 Back" incentive program rewards eligible marketers, managers and store employees with Shell V-Power(R) gasoline gift card prizes based upon the number of new Shell Gasoline Card applications submitted. The program has expanded to provide higher incentive rewards that include the retail location employees. Yapp continues, "We hope the opportunity to sell additional gallons of fuel, combined with financial incentives for signing up new customers to the Shell Gasoline Card, will increase participation at the site level. It's a great opportunity to help build their business, and we hope our operators will take advantage of it." Shell operators are being backed in their efforts to secure new cardholders by marketing support from elevated Point-of-Purchase (POP) site materials and co-op print and radio advertising. In addition to promoting the "Get $25 back" customer incentive, the site messaging also will reinforce Shell's national fuel message by reminding customers to try Shell V-Power(R), America's best-selling premium gasoline. POP images are available upon request. Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,600 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc., which refines and markets branded products through more than 9,400 stations in the Eastern and Southern United States. Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC). For more information, please visit http://www.shell.com/ . DATASOURCE: Shell Oil Products US CONTACT: Karyn Leonardi-Cattolica of Shell Oil Products US, +1-713-241-1578, or Shell Media Line, +1-713-241-4544 Web site: http://www.shellus.com/ http://www.shell.com/

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