- According to BLACK+DECKER's "Home for the Holidays" survey*,
three-quarters of Americans enjoy hosting despite cleaning being
cited as the number one stressor for hosts
- Margaritas and holiday specialty drinks will be the
cocktails of choice served by more than three-quarters of hosts
this year
- To help create holiday menus, hosts cite coffee makers, slow
cookers and blenders as their top kitchen tools
TOWSON,
Md., Dec. 6, 2023 /PRNewswire/ --
BLACK+DECKER®, a Stanley
Black & Decker brand (NYSE: SWK) setting the standard
for home and lifestyle innovation, today released results from its
"Home for the Holidays" survey aimed to uncover how Americans are
planning to prepare and host for the upcoming season. Based on the
findings, BLACK+DECKER developed a "must-have" guide for hosts
during the holidays.
Nearly two-thirds of Americans (63%) surveyed are planning on
hosting a party with friends and loved ones this holiday season.
According to the survey, most of the fun lies in the prep, with
hosts saying they enjoy activities like getting the house decorated
(82%), selecting recipes and food menus (74%) and planning cocktail
menus (76%). Unsurprisingly, cleaning before and after a holiday
party was the top disliked activity on the list for hosts.
"With more than half of Americans planning to host friends and
loved ones this holiday season, BLACK+DECKER is happy to share our
'must-have' hosting guide," said Andrzej
Aleksander, Brand Director at BLACK+DECKER. "From preparing
cocktails and cooking family recipes to after-party clean-up, our
guide helps hosts efficiently tackle it all so that they can enjoy
time with their guests."
- Products for crafting any guest's cocktail of
choice: More than half (59%) of the survey respondents
plan to serve cocktails at their holiday parties. Of those, 55%
said margaritas will be the cocktail of choice on their menus this
year with 35% planning to serve a specialty holiday-flavored drink.
Want to make sure you have all you need for making spirits bright?
- bev by BLACK+DECKER™ cordless cocktail maker
- bev by BLACK+DECKER™ cocktail maker storage bag
- BLACK+DECKER Ice Bucket and Cocktail Shaker
- Make cleaning efficient: More than half (52%) of
respondents cited that hosting a holiday party or gathering would
be less stressful if there were easier cleaning methods after the
holiday event. To make decluttering, vacuuming and mopping floors
manageable, try:
- BLACK+DECKER dustbuster® blast™ vacuum
- BLACK+DECKER SUMMITSERIES™Select vacuum
- BLACK+DECKER Pet Hair Remover
- BLACK+DECKER 5-in-1 SteamMop
- BLACK+DECKER Spillbuster™ vacuum
- Tools for the Home Chef: When preparing food this
season, most are reaching for kitchen tools to create holiday
menus, with coffee makers (49%), slow cookers (45%), blenders
(43%), air fryers (43%), hand mixers (37%) and wine openers (33%)
as the most popular tools in the kitchen line-up. Here's a list of
our top picks to outfit your kitchen:
- BLACK+DECKER Kitchen Wand™
- oBLACK+DECKER 12 Cup Thermal Programmable Coffee Maker
- BLACK+DECKER PowerCrush Multi-Function Blender
To learn more about BLACK+DECKER products visit
www.blackanddecker.com.
Methodology
*BLACK+DECKER conducted an online national
consumer survey for Holiday Hosting and Trend Preferences.
Fieldwork took place in November
2023, surveying a total of 400 men and women ages 25+ who
host at least one winter or holiday gathering a year.
About BLACK+DECKER
Since 1910, BLACK+DECKER, a
Stanley Black & Decker brand,
has been setting the standard for innovation and design. The
inventor of the first portable electric drill with pistol grip and
trigger switch, BLACK+DECKER has evolved from a small machine shop
in Baltimore, Maryland to a global
manufacturing powerhouse with a broad line of quality products used
in and around the home. When homeowners have work to get done, they
trust that BLACK+DECKER products will do the job efficiently and
reliably. For more information on BLACK+DECKER products, visit
www.blackanddecker.com or follow BLACK+DECKER on Facebook,
Instagram and Twitter.
About Stanley Black &
Decker
Headquartered in the USA, Stanley
Black & Decker (NYSE: SWK) is a worldwide leader in
tools and outdoor operating manufacturing facilities globally.
Guided by its purpose – for those who make the world – the
company's more than 50,000 diverse and high-performing employees
produce innovative, award-winning power tools, hand tools, storage,
digital tool solutions, lifestyle products, outdoor products,
engineered fasteners and other industrial equipment to support the
world's makers, creators, tradespeople and builders. The company's
iconic brands include DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®,
CUB CADET®, HUSTLER® and TROY-BILT®. Recognized for its leadership
in environmental, social and governance (ESG), Stanley Black & Decker strives to be a force
for good in support of its communities, employees, customers and
other stakeholders. To learn more visit:
www.stanleyblackanddecker.com.
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SOURCE BLACK+DECKER