Bestseller Fashion Group, part of the Danish clothing company Bestseller Group, has opened a flagship online store on a business-to-consumer platform operated by Alibaba Group unit Taobao, the companies said in a joint statement Thursday.

The companies didn't disclose financial terms of the arrangement.

Alibaba Group, which is 39%-owned by Yahoo Inc. (YHOO), is the parent company of business-to-business trading platform Alibaba.com Ltd. (1688.HK).

Bestseller Fashion Group sells apparel under the Jack & Jones, Vero Moda, Only, and Selected brands. The company has about 2,200 retail outlets in China, the statement said.

Under the arrangement with Taobao, Bestseller Fashion Group plans to sell branded apparel on Taobao Mall, a business-to-consumer platform, the statement said.

The statement said several major international and domestic brands - such as Fast Retailing Co.'s (9983.TO) Uniqlo, Procter & Gamble Co. (PG), Lenovo Group Ltd. (LNVGY) and Li Ning Co. (2331.HK) - have set up official online retail outlets on Taobao Mall.

Taobao launched Taobao Mall in April 2008. By the end of the first half of 2009, the platform's monthly transaction volume had tripled from the end of 2008. More than 50 Taobao Mall stores now report monthly sales exceeding CNY1 million, the statement said.

-By Lorraine Luk, Dow Jones Newswires; 852-2802-7002; lorraine.luk@dowjones.com