Optelecom-NKF Unifies Product Line under the Siqura(R) Brand Name
20 Outubro 2009 - 11:00AM
PR Newswire (US)
GERMANTOWN, Md., Oct. 20 /PRNewswire/ -- Optelecom-NKF, Inc.,
(NASDAQ: OPTC) a leading global supplier of advanced video
surveillance solutions, today announced that all products developed
and distributed by the company will use the Siqura® brand name as
of January 1, 2010. The Siqura registered trademark was adopted in
2006 to distinguish Optelecom-NKF's IP product line, even as the
company's fiber products continued to be marketed under the
Optelecom-NKF brand name. Since its introduction, the Siqura brand
has experienced widespread market success. Siqura achievements are
due, in part, to Optelecom-NKF's unique ability to offer both IP
and fiber video network solutions, a benefit to many cost-conscious
customers. Hybrid systems make it possible to incorporate the best
features of both technologies, allowing customers to maximize the
return on investment in their existing systems while leveraging the
advantages of IP-based video. "The extension of the Siqura brand to
our entire product line broadens the reach and definition of our
technology across each of our key markets," said Dave Patterson,
Optelecom-NKF's president and CEO. "Integrating all of our products
that collect, transmit, and transform video and data will help us
position a portfolio of solutions that deliver actionable
information. Our goal is to provide technology to support each
phase of the security lifecycle: To prevent, detect, respond to,
and investigate incidents. Siqura solutions address these phases
through a practical, market-focused approach." Now offering
complete solutions under the Siqura brand name, the company
launched a new advertising campaign on October 19, 2009: "Siqura:
Taking the Drama out of Life." The promotion will feature a series
of light-hearted advertisements demonstrating different ways Siqura
solutions help to make the world a safer and more pleasant place to
live. The company will also apply the Siqura logo to all
Optelecom-NKF products as part of its efforts to improve global
awareness of our brand and to position it as a familiar,
accessible, and reliable trademark. About Optelecom-NKF
Optelecom-NKF, Inc., manufacturer of Siqura® advanced video
surveillance solutions, provides a full range of network products
based on an open technology platform that simplifies integration
and installation. Our Siqura solutions offer a perfect blend of
ease of use and processing power, enabling end-users to optimize
the effectiveness of their surveillance systems while reducing the
total cost of ownership. All products and solutions are developed
and tested for professional and missioncritical applications, such
as at highway departments, airports, seaports, casinos, public
transport authorities, hospitals, city centers, shopping centers,
military bases, and corporate and government campuses. Founded in
1972, Optelecom-NKF is committed to providing its customers with
expert technical advice and support. For more information please
visit our website: http://www.siqura.com/ Investor inquiries should
be directed to Mr. Rick Alpert at +1 301-948-7872. Press inquiries
for Europe, Middle East, Africa and Asia should be directed to Kate
Huber tel. +31 182 592 215 Press inquiries for North and Latin
America should be directed to Betsy Lanning, tel. +1 301-444-2276
DATASOURCE: Optelecom-NKF, Inc. CONTACT: Investor, Mr. Rick Alpert,
+1-301-948-7872, or Press for Europe, Middle East, Africa and Asia,
Kate Huber, +31-182-592-215, , or Press for North and Latin
America, Betsy Lanning, +1-301-444-2276, , all of Optelecom-NKF,
Inc. Web Site: http://www.optelecom-nkf.com/
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