A new partnership promising more to baseball
fans across Canada
TORONTO, March 29, 2018 /CNW/ - Coors Light Canada is
proud to be the Official Beer of Major League Baseball, serving
refreshment, access, and new experiences to the many baseball fans
coast-to-coast. The 2018 regular season kicks off today, marking
the start of the new partnership.
Beyond sport, baseball reminisces those long summer days spent
in good company, making lasting memories. To let the scene really
fall into place, crack open a Coors Light to quench the craving for
refreshment. What could be more picture perfect?
Coors Light is already associated with baseball south of the
border, with numerous MLB team affiliations. In Canada, the focus
is to spread everything that baseball is and represents, especially
to those who can't attend live games, but tune in from home or the
bar.
"We're excited to play a big role in baseball and everything it
represents this summer," says Chris
Waldock, Senior Marketing Director for Coors Light Canada.
"Ultimately, we want to bring fans closer to the game through our
season-long programming and unique experiences, like our Northern
Invasion rivalry trips, and All-Star Game and World Series fan
experiences."
The MLB joins the Toronto Raptors, Montreal Canadiens, several
CFL teams, and national softball leagues in Coors Light's range of
sports partnerships in Canada.
Proud beer sponsor of sports celebration and culture, Coors Light
plays the role of refreshment in every fan's experience.
Follow Coors Light on social throughout the season for news,
contests, announcements, and more:
Facebook: Facebook.com/CoorsLightCanada
Instagram: @CoorsLightCanada
Twitter: @CoorsLightCA
About Molson Coors
With a story that starts in 1774, Molson
Coors has spent centuries defining brewing greatness. As one
of the largest global brewers, Molson
Coors works to deliver extraordinary brands that delight the
world's beer drinkers. From Coors Light, Coors Banquet, Miller
Lite, Molson Canadian, Carling,
Staropramen and Sharp's Doom Bar to Leinenkugel's Summer Shandy, Blue Moon Belgian White, Hop
Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer
lover.
Molson Coors operates through
Molson Coors Canada, MillerCoors,
Molson Coors Europe and Molson Coors
International. The company is not only committed to brewing
extraordinary beers, but also running a business focused on respect
for its employees, communities and drinkers, which means corporate
responsibility and accountability right from the start. It has been
listed on the Dow Jones Sustainability Index for the past seven
years. To learn more about Molson Coors Brewing Company,
visit molsoncoors.com, ourbeerprint.com or on Twitter through
@MolsonCoors.
SOURCE Molson Coors Canada