ISIS Lab Corporation Appoints International Tennis Legend Boris Becker as Brand Ambassador
28 Maio 2014 - 9:55AM
Marketwired
ISIS Lab Corporation Appoints International Tennis Legend Boris
Becker as Brand Ambassador
TORONTO, ON--(Marketwired -
May 28, 2014) - ISIS Lab Corporation (TSX-VENTURE: LAB) (FRANKFURT: ISX) (Frankfurt WKN: A1XB97)
(the "Company" or "ISIS") is pleased to announce international
tennis legend, renowned tennis phenom, and businessman Boris Becker
("Becker") has been appointed as Brand Ambassador for the Company's
innovative and award winning social gaming platform
ISISFriends®.
Once describing Wimbledon as his living room, Becker has always
been a leader -- pushing the envelope of achievement, innovation
and creativity. Today, the global icon, hits a new benchmark by
joining the revolution of online gaming and social networking with
ISISFriends®.
As an early adopter of technology and fan of social media and
gaming, Becker incorporated social media as a marketing tool for
his own personal brand years ago. With hundreds of thousands of
followers, Becker forged a new and highly effective path to staying
connected with his fans on Facebook, Twitter and Instagram.
Adding to his past accomplishments, Becker is the current coach
to Novak Djokovic, the world's second ranked tennis player. He is a
contributing columnist for a popular German magazine with an
estimated fourteen million readers. As a former sports commentator
for the BBC, and resident of Wimbledon, the British press has
dubbed Becker "Britain's best known German."
Famously coining the phrase "If you want to win something
special, you got to do something special," at a recent meeting with
Isis management Becker noted, "The ISIS team has created something
very special, an all-around win for the social, online gamer, the
company, and its investors. They have combined two of my favorite
passions: gaming and social media. This intersection is what sets
them apart."
Launched March 2014 in the UK, ISISFriends.com is an award
winning social gaming platform and game changer in the industry.
For the first time, players can not only play their favorite games
for real money online, they can share and communicate with friends
simultaneously. This innovative, new social gaming site is breaking
ground with all new social functionalities for real money online
gaming, within fully regulated markets.
Daniel Kajouie, President and CEO, stated, "We are excited to
welcome Boris to the ISIS family. It is gratifying to work
with an ambassador so passionate about the social media process and
our online gaming product."
About ISISFriends® ISISFriends® will be the first true
social network built and regulated for the online gaming market,
providing the UK audience with a product differentiator both from a
social interaction perspective and a substantial library of games
integrated and available. ISISFriends® is on track to have the
largest portfolio of games available for social online gaming.
ISISFriends® cutting-edge technology is designed to be future
ready, scalable, modular, with the ability to expand integrations
without limit. ISISFriends® was built with the ability to support
third-party game integrations, cashier support, customer support,
social networking, and backend operator support.
About ISIS Lab Corporation ISIS is the developer and
provider of an award winning social gaming software platform. With
experienced social gaming leadership and development teams, ISIS
looks to leverage the anticipated growth in regulated, real-money,
online gaming through the application of the social graph and the
gamblification of social games. The ISIS platform was developed for
both social gaming and monetized gaming for clients operating
within regulated markets. For ISIS clients operating within fully
regulated markets the company offers a turnkey solution including a
full commerce application and back office suite. ISIS was the
winner of The 2013 Most Innovative Startup Company of the year at
the 2013 GIGSE Conference in San Francisco, California.
On Behalf of Isis Lab Corporation Daniel Kajouie,
Chairman President & CEO
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Information:
Certain statements in this press release may constitute
"forward looking'' statements which involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward looking
statements. When used in this press release, such statements may
use such words as "may'', "will'', "expect'', "believe'', "plan''
and other similar terminology. These statements include, but are
not limited to, the expectation that ISISFriends® will be the first
true social network built and regulated for the online gaming
market, that ISISFriends® is on track to have the largest portfolio
of games available for social online gaming, and that the
regulated, real-money online gaming market is anticipated to
grow. These statements reflect management's current
expectations regarding future events and operating performance and
speak only as of the date of this press release. The forward
looking statements involve a number of risks and uncertainties.
These risks and uncertainties include, but are not limited to,
delays with the launch of ISISFriends® and the acceptance of the
product in the target market, competition in the industry and
markets in which the Company operates, the Company's stage of
development, long term capital requirements and future ability to
fund operations, regulatory requirements, general economic, market
or business conditions and future developments in the sectors of
the economy in which the business of ISIS operates. The foregoing
list of factors is not exhaustive. Please see the Company's
prospectus dated October 23, 2013 and other documents available on
www.sedar.com, for a more detailed description of the risk factors.
The Company undertakes no obligation to update publicly or revise
any forward looking information, whether a result of new
information, future results or otherwise, except as required by
law.
For further information, please contact:ISIS Lab
Corporation Ute Koessler V.P. Corporate
Development & Communications T.: 416-970-2551C.:
604-336-2444 Email: ir@isislab.netWeb: www.isislab.com
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