SEY Seymour Ventures Corp

Seymour Ventures' (TSX VENTURE:SEY)(FRANKFURT:3CK1)(WKN:A1C08G) wholly owned
subsidiary Rare Earth Industries Ltd. (REI), a Canadian company pursuing
opportunities in the rare earths and rare metals sector, today announced the
appointment of its new Financial Advisor and outlined its business strategy for
building the world's first vertically integrated supply chain for rare earth
elements entirely outside of China in recent history. 


Euro Pacific Canada Inc., (Euro Pacific) has been retained as Financial Advisor
to the company for an initial term of 6 months. Euro Pacific will, on a
non-exclusive basis, facilitate Seymour/REI's access to capital markets and
identify potential acquisition, divestiture or merger targets. In addition, Euro
Pacific will provide strategic advice intended to maximize shareholder value,
assist in strategic marketing initiatives and assist Seymour/REI in structuring
future transactions. Euro Pacific principals, and specifically Russell Starr,
have been advisors to, and material financiers of, numerous rare earth/metal
companies.


HIGH-VALUE SEGMENT OF THE SUPPLY CHAIN

REI seeks to acquire, develop and operate industrial works that process and
separate rare earth elements into finished products. The objective is to build a
vertically integrated supply chain for rare earths and rare metals products that
is profitable, environmentally sustainable, and independent from China. REI's
acquisition pipeline is deep and international in scope.


"Ninety percent of the value creation for rare earths occurs post-mining, when
the elements are actually separated into individual, high-purity metals," said
Rob Smith, CEO of REI. "Downstream separations and processing technology is
where we are focusing our corporate development efforts, and seeking to build
out our supply chain, so that REI can accept raw material feedstock from any
supplier, and produce high-value rare earths products for customers in the
western world." 


The above named advisor will join the existing roster of executives which include;

BOARD OF DIRECTORS & MANAGEMENT TEAM

Alastair Neill (Director and President) is the former VP Sales, Rare Earth
Division and VP Business Development for AMR Technologies (Now Neo-Material
Technologies). Mr. Neill is one of the leading experts in rare earth elements. 


Canon Bryan (Director, CFO, and EVP Corporate Development) was a founding
shareholder of Uranium Energy Corp (NYSE Amex:UEC) and has held management
positions for publicly-listed and privately-held companies in North America. 


Frederic Leigh (Director) has been an investor in the junior resource sector for
more than 27 years. Mr. Leigh was an early investor in successful companies such
as Wheaton River Minerals, Hathor Exploration and Blue Pearl Mining.


Jim Walchuck (Director) is a mining engineer, and currently President and CEO of
Encanto Potash Corp. Mr. Walchuck has more than 31 years of international
experience in the mining industry.


Robert Chisholm (Director) is currently CFO for Emprise Capital Corporation, a
private merchant banking firm. Mr. Chisholm is a professional accountant with
over 25 years experience in finance and administration.


Rob Smith (CEO) is an investor and an advisor to natural resource and technology
companies including Ultra Petroleum (NYSE:UPL), PanAsian Petroleum (where he
advised on the sale to Ivanhoe Energy), Adenyo, and IMA Resources (NYSE
Amex:IMA).


Reinis Sipols (COO) served as the President and CEO of Behre Dolbear USA, where
he managed mining operations. Mr. Sipols has 20 years of operational experience
in the construction materials industry.


ADVISORY BOARD

Paul Matysek has over 35 years of exploration and development experience
including several senior management and directorship positions with First
Quantum Minerals Ltd., First Majestic Silver Corp., Energy Metals Corp., Lithium
One Inc. (Founder), Nevada Copper Corp. and Forsys Metals Corp. Mr. Matysek
recently served as President and CEO of Potash One Inc.


Martin Rowley has financed and developed successful mines for 25 years. Mr.
Rowley was a co-founder of First Quantum Minerals Ltd, served as First Quantum's
CFO and Director, and is currently the company's Executive Director, Business
Development. Mr. Rowley is also non-executive Chairman of Forsys Metals Corp, a
leading company in the uranium sector.


R. Stuart (Tookie) Angus is a mergers & acquisitions advisor to the mining
industry. Mr. Angus managed M&A for Endeavour Financial, headed the Global
Mining Group at the Canadian law firm Fasken Martineau DuMoulin, and served as
Chair of Nevsun Resources and Tirex Resources, was a founding director of
Plutonic Power, a director of First Quantum Minerals, a director of Canico
Resource Corp. (acquired by CVRD), and a director of Bema Gold (acquired by
Kinross). Mr. Angus was also Chairman of BC Sugar Refinery Limited.


Dr. Anthony Mariano, PhD, is a recognized authority on REE mineralogy and
deposits around the globe. Dr. Mariano has consulted on rare earth element and
specialty metal geosciences to organizations including United Nations, Molycorp
Inc. and CBMM. 


ABOUT RARE EARTH INDUSTRIES LTD.

Rare Earth Industries Ltd. (REI) is building a vertically-integrated industrial
enterprise focused on the high-value processing and separations of rare earth
elements and rare metals. The company was formed by executives from the fields
of specialized rare earths geology, mine development, chemical processing, and
marketing and distribution of finished rare earths products. REI is focused on
developing an environmentally sustainable supply chain for rare earths and rare
metals sourced entirely outside of China. Rare earth elements are used in
magnets for electric vehicles, display screens for electronics, rechargeable
batteries and other high-demand products. REI is publicly traded on the TSX
Venture Exchange under the symbol SEY. 


Safe Harbor Statement

This news release includes forward-looking statements that are subject to risks
and uncertainties. All statements within, other than statements of historical
fact, are to be considered forward looking. Although the Company believes the
expectations expressed in such forward-looking statements are based on
reasonable assumptions, such statements are not guarantees of future performance
and actual results or developments may differ materially from those in
forward-looking statements. Factors that could cause actual results to differ
materially from those in forward-looking statements include market prices,
exploitation and exploration successes, continued availability of capital and
financing, and general economic, market or business conditions. There can be no
assurances that such statements will prove accurate and, therefore, readers are
advised to rely on their own evaluation of such uncertainties. We do not assume
any obligation to update any forward-looking statements.

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