Fashion Leader, Joe’s Jeans Launches Online Joe’s Next Model Competition
23 Abril 2009 - 2:07PM
Business Wire
The Heart and Mind of JOE�s culture can now be found in the
brand�s redesigned website www.joesjeans.com. In conjunction with
the re-launch, JOE�s is hosting an international model contest to
find the next JOE's model.
JOE�s mission is to find the diamond in the rough � exceptional
beings hidden throughout the world � one Male, one Female with
confidence and original style to be featured in a JOE�s worldwide
ad-campaign.
The three-month competition, running through July 15th,
encourages contestants to submit a short video around varying
themes such as �What�s my JOE�s Fit?�, �Why I should be the next
JOE�s model�, and �Why I am the Undiscovered Choice��. Revealing
their individuality and chronicling themselves through their own
blog, contestants will develop a personal profile and encourage
others to vote for them. Fans will log onto www.joesnextmodel.com
to vote for their favorites, while industry experts Mary
Filar, West Coast Merchandising and Promotions Director for
Marie Claire; Nicole Bordeaux, Founder and Owner of
Photo[genics, a full service management and production office that
represents fashion models, young up and coming actresses, make-up
artists, hair stylists, wardrobe stylists, and set designers; and
Joe Dahan, Founder and Creative Director of JOE�s, will help
narrow the competition to the top 5 men and women who will be flown
to Los Angeles for a private casting. The winner will be announced
on August 12th.
Joe Dahan�s highly acclaimed creative artwork, known for cutting
edge and artistic ad-campaigns found on billboards and outdoor
media throughout the country, will embellish the new home page with
recent photographs taken at the Chateau Marmont.�The website and
e-shop component will feature all JOE�s men, women, and kids
collections including accessories and in August a new brand
extension, The Shirt by JOE�s, a unisex shirt offered at $98
in dozens of different fabrications.�The elegant, interactive site
also introduces community interaction for fans of JOE�s, a
store locator, blogs highlighting the latest celebrity sightings,
fashion news flashes, and user-generated fashion content.�Coming
soon will be an interactive Joe�s lookbook and Joesjeanstv
featuring the ultimate in fashion video footage.
JOE's has teamed up with FameCast to develop
www.joesnextmodel.com. FameCast delivers customized sites that
combine user-generated video, fan participation, viral marketing
and social media to create high energy, artistic marketing
campaigns.
Photos/Multimedia�Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5947055&lang=en
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