The World’s First Holographic Navigation System Arrives for U.S. Drivers
02 Dezembro 2015 - 12:00PM
Business Wire
- New innovations in virtual navigation
and smart tracking powered by WayRay and Orange Business
Services
The United States is the first commercial market to receive two
innovative telematics devices that apply aerospace technology to
land navigation. WayRay Navion is an augmented reality
navigation system that projects holographic GPS imagery and driver
notifications onto the windshield of a car, a first-of-its-kind for
the automobile aftermarket. WayRay Element is a smart
tracker that can be plugged into the diagnostics port of any
automobile for monitoring driver performance, safety and fuel
efficiency. The solutions arrive courtesy of WayRay, a Swiss
startup dedicated to the advancement of connected car telematics,
and Orange Business Services, a B2B global telecom operator and IT
solutions integrator.
Orange Business Services is supplying wireless connectivity and
service management across WayRay’s entire U.S. fleet. This allows
cars employing WayRay Navion and WayRay Element to receive, send,
track and display data. The scope of Orange’s international network
ensures 24/7 access and quality of service anywhere in the U.S.
with an option that would allow WayRay to easily expand to other
regions of the world, such as Asia and Europe.
“These devices represent a giant leap forward in the concept of
the connected car,” said Vitaly Ponomarev, Founder & CEO of
WayRay. “We’ve adapted cutting-edge aerospace R&D in augmented
reality and analytics into easy-to-use commercial devices, and
thanks to Orange Business Services we can cover any automobile in
the United States. This is real innovation that can change the way
cars are driven in the U.S., save lives and bring us one step
closer to self-driving automobiles.”
WayRay Navion for the first time brings true augmented reality
to driving without the need of clunky eyewear or headgear that
could impair one’s field of vision. A small mini projector that
fits on top of any dashboard overlays a holographic image over the
windshield of the car. The image overlays the real road with the
virtual route line — it helps drivers not to refocus their eyes to
the windshield or to be distracted by looking to their embedded
GPS. The device utilizes gesture and voice control for an
effortless driving experience.
WayRay Element is essentially a “wearable for your car.” It
plugs into the on-board diagnostics (OBD) connector of any car
model after 1992 to track driver performance, trip history, costs,
fuel usage, location and the overall health of the automobile. This
information is all visualized and made accessible through ones
smartphone, tablet or PC. Built into the device is an automated
driving coach app that analyzes the data to offer steps for
improving driving skills.
“Orange Business Services’ extensive telecommunications
infrastructure and M2M expertise have enabled WayRay to provide its
connected car innovations to U.S. drivers,” said Anne-Sophie
Lotgering, senior vice president, Europe, Russia & CIS at
Orange Business Services. “We are proud to be pioneering with
WayRay technology that redefines the driving experience.”
Orange Business Services has proven expertise in the connected
car market, providing fixed and mobile connectivity to leading
automobile manufacturers and providers, such as Tesla Motors,
Renault Group and PSA Peugeot Citroën. Orange’s connected car
solutions combine safety, navigation, entertainment and travel ease
into a rich, comprehensive experience for the driver.
Click here for an infographic from Orange Business Services on
connected cars. It contains statistics on adoption, cost-savings
and travel efficiency.
Click here for screenshots and high-resolution images of WayRay
Navion and WayRay Element.
About WayRayWayRay, Inc., was founded by Vitaly Ponomarev in
2012. In just two years of development, WayRay has emerged as a
premier developer in the connected car space by applying aerospace
technology to land navigation. Increasing roadway safety inspired
WayRay to create devices that reduce accidents while enhancing what
the driving experience can be — now and in the future.
WayRay is headquartered in Switzerland with offices in
Moscow, San Francisco and China.
About Orange Business ServicesOrange Business Services, the
Orange branch dedicated to B2B services, is not only a telecom
operator, but also an IT solutions integrator and applications
developer in France and around the world. Its 20,000 employees
support companies in all areas of their digital transformation:
mobile and collaborative workspaces; IT/cloud infrastructure; fixed
and mobile connectivity; private and hybrid networks; applications
for Internet of Things, 360° customer experience and Big Data
analytics; and cybersecurity thanks to dedicated experts and
infrastructure to protect information systems. More than 3,000
multinational organizations and 2 million SOHOs, enterprises and
local authorities in France rely on Orange Business Services as
their trusted partner.
Learn more at www.orange-business.com or follow us on LinkedIn,
Twitter and our blogs.
Orange is one of the world’s leading telecommunications
operators with annual sales of 39 billion euros in 2014 and has
157,000 employees worldwide at 30 September 2015. Orange is listed
on the NYSE Euronext Paris (symbol ORA) and on the New York Stock
Exchange (symbol ORAN).
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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version on businesswire.com: http://www.businesswire.com/news/home/20151202005586/en/
Press ContactOrange Business ServicesElizabeth Mayeri, +1 212
251 2086elizabeth.mayeri@orange.com
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