Lane Crawford Selects Orange Business Services’ Cloud to Improve Digital Shopping Experience
08 Novembro 2016 - 6:00AM
Business Wire
- Infrastructure-as-a-Service cloud
platform (Flexible Computing Advanced) brings flexibility and
security to in-store and online channels
Orange Business Services has been selected by Lane Crawford, a
multi-brand designer label luxury retailer, to provide a
cloud-based platform to extend, secure and manage its IT resources
in Hong Kong and China. This deployment will enable Lane Crawford
to marry offline strengths with digital advantages and offer its
customers a more connected retail experience.
Founded in 1850, Hong Kong-based Lane Crawford is widely
recognized as a leading retailer of specialty and luxury goods in
Hong Kong and China. Through Orange Business Services’ cloud
platform, Lane Crawford will have higher flexibility and
scalability to accommodate changes in demand due to seasonal
shopping, sales and promotional activities, and ad-hoc use. By
adopting a cloud-based platform, Lane Crawford can appropriately
align its business with the rapid growth of online shopping in
China and meet the needs of new and existing customers. In addition
to meeting Lane Crawford’s needs for its digital transformation,
Orange Business Services’ solution delivers an enhanced level of
security infrastructure and business continuity plans.
“Lane Crawford has a long history of delivering high quality
products and excellent experiences to its customers,” said Jack
Zhang, General Manager, Orange Business Services China. “We are
very pleased to have been selected as a partner in their digital
transformation journey and to support them based on our deep
understanding of the retail business and Lane Crawford’s existing
infrastructure environment."
Lane Crawford selected Orange Business Services’ cloud platform
for its ability to easily scale to meet rapid changes in consumer
demand and its one-stop solution for all the needs it had for
connectivity, flexibility and security. Orange Business Services’
platform is fully compatible with other business critical
applications being used by Lane Crawford.
“Our former infrastructure did not provide adequate flexibility
for scalability or future business growth,” said Raymond Liu,
Senior Manager, IT Infrastructure, Lane Crawford. “Orange Business
Services’ cloud-based solution gives us cost-efficient performance,
enhanced security and protection, and support of on-line
transaction applications. For Lane Crawford, this is a critical
step forward in our digital transformation.”
About Lane CrawfordLane Crawford is a global luxury fashion,
beauty and lifestyle retailer that offers the largest designer
portfolio in Greater China, carefully selected by Lane Crawford’s
team of experts who travel the world selecting the very best items
for its customers. Based in Hong Kong and China, yet with a truly
global perspective, Lane Crawford has a unique take on luxury that
draws from over 160 years success. It is globally renowned for its
carefully curated collections across international womenswear,
menswear, shoes and accessories, jewelry, beauty and home &
lifestyle. Welcoming its customers to environments that are
designed to liberate and inspire: Lane Crawford is a place where
fashion, art and design combine in award-winning, visually
captivating spaces.
With the launch of its digital flagship in 2011, Lane Crawford
became the first omni-channel fashion retailer in Greater China and
continues to enhance its range of specialised services that echo
the considered approach that it takes to the retail experience.
About Orange Business ServicesOrange Business Services, the
Orange branch dedicated to B2B services, is not only a telecom
operator, but also an IT solutions integrator and applications
developer in France and around the world. Its 20,000 employees
support companies in all areas of their digital transformation:
mobile and collaborative workspaces; IT/cloud infrastructure; fixed
and mobile connectivity; private and hybrid networks; applications
for Internet of Things, 360° customer experience and Big Data
analytics; and cybersecurity thanks to dedicated experts and
infrastructure to protect information systems. More than 3,000
multinational organizations and 2 million SOHOs, enterprises and
local authorities in France rely on Orange Business Services as
their trusted partner.
Learn more at www.orange-business.com or follow us on LinkedIn,
Twitter and our blogs.
Orange is one of the world’s leading telecommunications
operators with annual sales of 40 billion euros in 2015 and has
154,000 employees worldwide at 30 September 2016. Orange is listed
on the NYSE Euronext Paris (symbol ORA) and on the New York Stock
Exchange (symbol ORAN).
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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version on businesswire.com: http://www.businesswire.com/news/home/20161108005103/en/
Press contact:Orange Business ServicesElizabeth Mayeri,
+1 212 251 2086elizabeth.mayeri@orange.com
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