Casper and Bed Bath & Beyond Announce National Partnership Bringing Together the Experts in Sleep
15 Julho 2021 - 9:00AM
Business Wire
Bed Bath & Beyond’s Redesigned and
Soon-to-Reopen Flagship Store in NYC to Include a One-of-a-Kind
Branded Shop by Casper
Casper Sleep Inc. (“Casper”) (NYSE: CSPR) and Bed Bath &
Beyond Inc. (NASDAQ: BBBY) today announced a new national
partnership that brings Casper’s award-winning suite of sleep
offerings to Bed Bath & Beyond® customers through the Bed Bath
& Beyond website and mobile app, and in select Bed Bath &
Beyond stores. As part of the partnership, Casper will open its
first, one-of-a-kind branded shop-in shop at Bed Bath &
Beyond’s newly designed flagship store in New York City, which is
set to reopen on July 22 after undergoing a substantial renovation
to modernize the shopping experience for customers.
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Casper will create immersive in-store shopping experiences of
its award-winning suite of sleep offerings to Bed Bath & Beyond
customers, including the Casper Cooling Collection™ – a new line of
innovative cooling products developed with the brand’s most
technologically-advanced solutions to minimize nighttime
overheating and help sleepers love their tomorrow. In addition to
the flagship store located at 620 6th Avenue in New York City, Bed
Bath & Beyond’s store in the city’s Tribeca neighborhood and in
Bridgewater, NJ, allow customers to experience Casper in-person.
Casper products will become available at additional Bed Bath &
Beyond locations across the U.S. in the coming months. In addition
to in-store purchasing, Casper products are eligible for Buy Online
& Pickup In Store or home delivery, making it easy for Bed Bath
& Beyond customers to get their items home.
“We are pleased to strengthen our authority in the sleep
category by forging this strategic partnership with Casper to make
its exceptional and innovative suite of sleep solutions available
to our customers,” said Joe Hartsig, EVP and Chief Merchandising
Officer of Bed Bath & Beyond, and President of Harmon Stores.
“Casper is an ideal complement to our bedding collection, which now
feature high-quality and affordable items from our NestwellTM, Wild
SageTM and Simply EssentialTM line of Owned Brands. We’re proud
that Casper’s first shop-in-shop will be inside our flagship store,
and look forward to together serving New Yorkers and all
omni-channel customers.”
“We are thrilled to partner with Bed Bath & Beyond, a
beloved brand centered around customer experience and quality home
products, as they expand their sleep offerings," said Emilie Arel,
President and Chief Commercial Officer at Casper. "It's an honor to
bring the unique Casper shopping experience and latest sleep
solutions with Snow Technology to a legacy retailer that shares our
mission of helping millions of people achieve a more comfortable
night’s sleep, and we’re excited for the significant opportunities
this partnership will create.”
Just as Bed Bath & Beyond continues to transform its
offerings in the bed category -- including through recently
launched Owned Brands such as Nestwell, Wild Sage and Simply
Essential – this partnership allows Casper to extend its commitment
to delivering high quality, innovative, and expertly-designed
products that meet growing customer trends. The Casper full product
assortment features top-rated mattresses and award-winning sleep
accessories, including the Casper Original Mattress, Casper Nova®
Hybrid and Casper Wave Hybrid Mattresses with Snow Technology,
Original Pillow, Hyperlite™ Sheets, Glow Light, and more.
According to Bed Bath & Beyond’s recent “The Way We Nest"
study, approximately 80% of Americans surveyed say their bed is
their happy place and 76% view the bedroom as their sanctuary. To
help customers find the perfect bed linens for their sleep and
nesting preferences, Bed Bath & Beyond customers can utilize
the “Nestwell to Rest Well GuideTM.” The interactive guide also
includes design tips for styling a bed by interior designers at
Decorist, as well as advice from renowned sleep wellness expert,
Dr. Shelby Harris.
Casper’s footprint continues to grow with leading retailers, in
addition to its e-commerce platform, and now includes more than 70
Casper retail store locations. The brand remains focused on
increasing accessibility for consumers to purchase wherever they
prefer to shop.
About Casper
Casper (NYSE: CSPR) believes everyone should sleep better. The
Sleep Company has a full portfolio of obsessively engineered sleep
products—including mattresses, pillows, bedding, and
furniture—designed in-house by the Company’s award-winning R&D
team at Casper Labs. In addition to its e-commerce business, Casper
owns and operates Sleep Shops across North America and its products
are available at a growing list of retailers.
About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is
an omnichannel retailer that makes it easy for our customers to
feel at home. The Company sells a wide assortment of merchandise in
the Home, Baby, Beauty and Wellness markets. Additionally, the
Company is a partner in a joint venture which operates retail
stores in Mexico under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210715005423/en/
Bed Bath & Beyond:
Media: Eric Mangan, Eric.Mangan@bedbath.com or
Public.Relations@bedbath.com Investors: Susie A. Kim,
Susie.Kim@bedbath.com or IR@bedbath.com
Casper:
Media: Dana Yacyk, dana.yacyk@casper.com or
Comms@casper.com Investors: IR@casper.com
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