Yext Announces the First Content Management System (CMS) That Generates its Own Content
02 Março 2023 - 9:00AM
Business Wire
New generative AI capabilities will enable the Yext Knowledge
Graph to create and proactively suggest content at scale with the
help of large language models (LLMs)
Yext, Inc. (NYSE: YEXT), the Answers Company, today announced
the addition of Content Generation to its Knowledge Graph product.
Yext believes that the Knowledge Graph is the first content
management system on the market that automatically and proactively
generates its own content. The company has been running a year-long
pilot with several customers and plans to officially launch Content
Generation in March with Yext’s Spring 2023 Release.
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the full release here:
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Yext has announced the addition of new
generative AI capabilities to its Knowledge Graph product.
(Graphic: Yext)
Content Generation uses multiple large language models including
GPT-3 and existing information from a customer’s Knowledge Graph to
automatically generate and suggest rich, business-specific content
that is on-brand and aligned with writing styles or patterns found
throughout an organization's content library. Yext customers can
use these features to effortlessly create descriptions, blog posts,
biographies, FAQs, and more, automating what could otherwise be
manual and resource-intensive content creation tasks.
“Content is king in any digital experience. We’ve seen time and
time again that the more content you have, the better you perform
across search engines, websites, mobile apps, and other digital
touchpoints. However, many teams lack the in-house resources to
produce high-quality content at scale,” said Marc Ferrentino,
President and Chief Operating Officer at Yext. “We set out to solve
this problem for our customers. With Content Generation,
organizations can leverage the latest generative AI to dramatically
increase their team’s efficiency and content output while enriching
digital experiences wherever users engage with their business
online.”
With these features, content is generated according to a
specific set of inputs that are determined by the business. For
example, a healthcare system can choose to generate biographies for
professionals based on known values for name, education, specialty,
and work history. Since content is generated with information from
a customer’s Knowledge Graph, outputs are more accurate and less
susceptible to the “hallucinations” that often plague
general-purpose large language models. As an added layer of quality
control, organizations can use Yext’s Suggestions workflow to
review and approve new content as it gets created.
One beta customer, Surefire Local, has been using Content
Generation in the Knowledge Graph to create long-form content for
its small business clients. Surefire provides several Yext products
as part of its local marketing software suite, and Content
Generation will allow the company to expand its offering with
automated SEO copywriting services while maintaining the highest
standards of quality and relevance.
“Content Generation will be a game changer for Surefire,” said
Maureen Moran, Chief Technology Officer at Surefire Local.
“Throughout the beta, we’ve been able to generate blog posts that
are engaging, optimized for SEO, and unique to the needs of our
customers. We’re thrilled to see the impact that this technology
will have on our business and our clients’ success.”
Learn more about how your organization can use Content
Generation to enrich digital experiences here.
About Yext Yext (NYSE: YEXT) helps organizations answer
every question about their business. Yext's Answers Platform
collects and organizes content into a Knowledge Graph, then
leverages a complementary set of products — including Listings,
Pages, Reviews, and Search — to deliver relevant, actionable
answers wherever customers, employees, and partners look for
information. For over 15 years, thousands of companies worldwide
have trusted Yext to create seamless content-driven experiences at
scale across search engines, websites, mobile apps, and hundreds of
other digital touchpoints. Learn more at yext.com.
SOURCE Yext, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20230302005205/en/
Public Relations Gordon Knapp pr@yext.com
Investor Relations Nils Erdmann ir@yext.com
Yext (NYSE:YEXT)
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