AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for Scalable App Growth
03 Maio 2023 - 9:37AM
Business Wire
App marketers can now unlock a new performance
channel to grow their user base with cost per install buying across
AppLovin’s massive, premium CTV supply
AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading
marketing platform, is bringing performance-based buying to
connected TV (CTV) within its powerful mobile user acquisition
platform, AppDiscovery. App marketers can now tap into massive CTV
supply across hundreds of free ad-supported streaming TV (FAST)
apps and 3,000+ channels from a single source of access and only
pay for installs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230503005146/en/
AppDiscovery gives advertisers access to
real-time, transparent analytics on their CTV campaigns in the same
dashboard where they manage mobile campaigns. (Photo: AppLovin
Corporation)
CTV will be the fastest-growing medium this year, with ad
spending surging 21% to reach more than $25 billion. With 93% of
U.S. internet users today reachable by CTV, it’s a prime time for
app marketers to add this channel to their marketing mix to reach
audiences at scale and achieve their ROI goals.
“We're excited to successfully bridge the gap between mobile
marketing and CTV through a performance buying model,” said Idil
Canal, General Manager of AdTech, AppLovin. “With AppLovin,
marketers can easily test and rapidly scale CTV campaigns to
acquire high-quality users by accessing a vast audience with
targeted, relevant ads — all while prioritizing installs over
impressions.”
CTV advertising on AppDiscovery is seamless. Advertisers can run
mobile and CTV ad campaigns, and even leverage AppLovin’s
industry-leading in-house creative team for custom, high-performing
CTV ads — all on the same platform.
Since launching AppLovin’s performance CTV campaigns last year,
leading credit-building app Kikoff has seen a 3X increase in
install rates, and as a result has scaled its CTV budget by 6X,
making it a significant part of its app marketing portfolio.
“AppLovin’s CTV campaigns brought new momentum to our UA efforts.
Not only do they allow us to further differentiate our offering in
the marketplace by telling a more complete story to a larger
audience, they also deliver on our UA performance goals. We’re
excited about the continued partnership and growth potential,” said
Max Wang, Growth Marketing Manager at Kikoff.
With AppDiscovery, advertisers and app marketers can:
- Run CPI-based performance campaigns. CTV campaigns are
priced on a Cost Per Install (CPI) basis rather than at a fixed
Cost Per Mille (CPM), so marketers can ensure cost-effective
ROI.
- Automate and optimize campaigns. The platform automates
the buying process across mobile and CTV inventory and optimizes at
the individual channel level to improve performance.
- Manage mobile and CTV campaigns from a single access
source. CTV campaigns run in parallel with mobile campaigns in
AppDiscovery, providing a seamless UI, reporting, and brand
experience across multiple channels.
- Utilize custom, top-performing creatives optimized for
CTV. As a value add, AppLovin’s SparkLabs in-house creative
team is available to customers for custom, high-performing ads,
eliminating the need to develop resource-intensive creatives on
their own.
- Access real-time, transparent analytics: Trackable
return on ad spend (ROAS) and channel name visibility ensures there
is no guess work in where ads run.
“AppLovin’s AppDiscovery has been a strong user acquisition
channel for us on mobile. Their recent addition of performance CTV
campaigns presented an incremental channel to grow our user base at
our target price points – all while using a single source of
access. We’ve been delighted with the platform’s potential and
appreciate the team’s constant optimization efforts,” said Terence
Fung, Chief Strategy Officer at Storm8.
About AppLovin
AppLovin accelerates business growth with market leading
technologies. AppLovin’s end-to-end software solutions support
profitable growth by optimizing monetization and by using powerful
machine learning to make data-driven marketing decisions. AppLovin
partners with businesses to deliver personalized experiences at a
massive global scale. AppLovin is headquartered in Palo Alto,
California with several offices globally.
Source: AppLovin Corp.
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version on businesswire.com: https://www.businesswire.com/news/home/20230503005146/en/
Joshua Grandy press@applovin.com
Applovin (NASDAQ:APP)
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