ABCS Insights Announced as Measurement Partner for Warner Bros. Discovery, Focusing on Full Funnel Measurement
16 Maio 2023 - 10:20AM
Business Wire
ABCS Insights, a leading ad effectiveness analytics company,
today announced that it has been selected as a measurement partner
for Warner Bros. Discovery, a global media and entertainment
company, to further demonstrate greater attribution and efficacy of
advertising campaigns. As part of the partnership, ABCS Insights
will focus on providing full funnel measurement, with a particular
emphasis on bottom of funnel KPIs such as sales (online and
offline), retail visits, web visits, and search effects. ABCS will
be leveraging its proprietary DataCube, the largest single-source
database of consumer and business activity harmonized to measure
premium video advertising, to help Warner Bros. Discovery get the
most value from its media and intellectual property assets.
"We are thrilled to partner with Warner Bros. Discovery to
provide comprehensive measurement solutions," said Jerome Shimizu,
CEO of ABCS Insights. "Our full funnel approach is designed to help
businesses like Discovery gain a deeper understanding of the
holistic value of their campaigns, from immediate revenue
generation to long-term perception changes.”
As part of the partnership, ABCS Insights will provide Warner
Bros. Discovery with a range of measurement services, including
studying and analysis of brand, consideration, and sales. ABCS
Insights' proprietary technology and analytics tools will enable
Discovery to gain a more comprehensive view of the customer journey
and make data-driven decisions that optimize campaign effectiveness
and drive business growth.
“We’re excited to partner with a variety of innovative companies
to better measure and evaluate the attribution and efficacy of
advertising campaigns, including ABCS Insights,” said Andrea
Zapata, EVP, Head of Ad Sales Research, Measurement and Insights at
Warner Bros. Discovery. “It’s so important to allow our advertisers
to see the full funnel impact of their investment across our
premium storytelling, and we look forward to empowering the
marketplace to improve their impact among consumers through these
insights.”
About ABCS Insights
ABCS Insights is a leading provider of outcome-based advertising
measurement. Utilizing a cookie-free and PII-free approach, ABCS
has worked with over 100 top brands in CPG, financial, QSR, travel
and automotive. ABCS Insights allows clients to get real world
outcomes fast, to quickly pivot media buys and messaging.
For more information, visit ABCS Insights' website at
www.abcsinsights.com.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media
and entertainment company that creates and distributes the world’s
most differentiated and complete portfolio of content and brands
across television, film and streaming. Available in more than 220
countries and territories and 50 languages, Warner Bros. Discovery
inspires, informs and entertains audiences worldwide through its
iconic brands and products.
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Michael Sheng ABCS Insights msheng@abcsinsights.com (760)
364-6630
Warner Brothers Discovery (NASDAQ:WBD)
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