Cinemark Launches Online Merchandise Shop in Latest Example of Customer-Centric Enhancements
16 Maio 2023 - 5:45PM
Business Wire
Fans across the U.S. can purchase specialty
Cinemark and movie merchandise from The Cinemark Shop.
Cinemark continues its evolution with strategic
amenity expansion and its phased rebrand rollout just in time for
this summer’s blockbusters.
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theater companies, now offers specialty Cinemark
and movie merchandise for fans across the U.S. through its online
store, Cinemark Shop, managed by Only in Theatres LLC. The
introduction of the merchandise store is the latest example of
Cinemark’s continued commitment to customer-centric enhancements,
building on the exhibitor’s long-standing history of sustained
strategic investments to deliver what guests want from their
moviegoing experience. This evolution comes to life in theaters
through multiple facets, including the transition to laser
projectors, conversion to Luxury Loungers, expansion of Cinemark
XD, addition of more D-BOX seats, upscale concession offerings, and
the phased rollout of the company’s brand refresh, happening now in
theaters across its footprint.
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Cinemark launches online merchandise
store, The Cinemark Shop. (Graphic: Business Wire)
“Our moviegoers play a big part in furthering the Cinemark
experience – by paying close attention to what they appreciate most
about our offering, we can ensure we are prioritizing enhancements
to create something truly cinematic across all touchpoints,” said
Wanda Gierhart Fearing, Cinemark Chief Marketing and Content
Officer. “The Cinemark Shop joins a long list of examples of our
sustained strategic investments in our theaters and the entire
customer journey. There is truly no place more cinematic than
Cinemark.”
Let’s Talk Shop
Cinemark Shop, managed by Only in Theatres LLC, is the one-stop
online shop for all the gear that movie lovers need to be their
most cinematic selves. Silver screen shoppers can purchase
everything from franchise-favorite items like movie-specific swag
to Cinemark-branded merchandise, all conveniently available in one
place, shopcinemark.com. With shipping across the U.S., fans will
no longer have to be in the vicinity of a Cinemark theater to
obtain must-have exclusives, and the online shop negates the need
for location-based inventory optimization. Moviegoers recently
showcased their appetite for a digital shop when Cinemark gave them
the chance to secure exclusive Scream VI popcorn tubs and cups
online after they flew off theater shelves scary fast. The official
shop opens as more must-have swag from this summer’s must-see films
hit the digital shelves. Moviegoers who prefer to purchase
merchandise IRL can still do so in Cinemark theaters alongside
everyone’s favorite moviegoing snacks.
Of course, advance mobile ordering gives moviegoers the best of
both worlds – the opportunity to order movie treats online and have
them ready to pick up at their Cinemark theater upon arrival. For
concessions cravings that extend past the end credits, Cinemark
also has delivery partnership with Uber Eats and Grubhub in select
markets.
New at a Cinemark Near You
In addition to the expanded merchandising opportunities,
Cinemark will continue the phased in-theater rollout of its brand
refresh throughout the remainder of the year, with an emphasis on
making each visit to a Cinemark an all-encompassing, engaging
experience. As each theater implements these updates, guests will
notice eye-catching new interior finishes, merchandising flow,
employee uniforms, concessions vessels, signage and more. All of
this comes together with the company’s superior sight and sound
technology that immerses the audience and transports them into the
on-screen action.
Cinemark continues to solidify itself as the ultimate
entertainment destination by providing industry-leading technology
and amenities that complement the engaging new branding. In
response to consumer enthusiasm for the most premium immersive,
cinematic experience, Cinemark continues to strategically invest in
its theaters by converting all locations to laser projectors
through a 10-year partnership with Cinionic; increasing Cinemark XD
auditorium count; converting seats to fan-favorite Luxury Lounger
recliners; increasing its D-BOX motion seat count and much
more.
Coming Soon to the Big Screen
Movie theaters are the place to be this summer as highly
anticipated films are released in the immersive, cinematic
environment with larger-than-life screens, booming surround sound
and vibrant pictures. Fans can experience great films in theaters
this summer such as Fast X, The Little Mermaid, Spider-Man: Across
the Spider-Verse, Elemental, The Flash, Indiana Jones and the Dial
of Destiny, Mission: Impossible - Dead Reckoning Part One,
Oppenheimer, Barbie and so much more.
To learn more about Cinemark and purchase movie tickets, visit
Cinemark.com or the Cinemark app.
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the
largest and most influential movie theater companies in the world.
Cinemark’s circuit, comprised of various brands that also include
Century, Tinseltown and Rave, operates 517 theaters with 5,835
screens in 42 states domestically and 15 countries throughout South
and Central America. Cinemark consistently provides an
extraordinary guest experience from the initial ticket purchase to
the closing credits, including Movie Club, the first U.S.
exhibitor-launched subscription program and the first to reach the
one-million-member milestone; the highest Luxury Lounger recliner
seat penetration among the major players; XD - the No. 1
exhibitor-brand premium large format; and expansive food and
beverage options to further enhance the moviegoing experience. For
more information go to https://ir.cinemark.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230516005825/en/
Media: Julia McCartha pr@cinemark.com
Investors: Chanda Brashears investors@cinemark.com
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