AppLovin Array Extends Global Partnership with OPPO to Deliver Best-in-Class Mobile App Recommendations For Users
30 Maio 2023 - 7:00AM
Business Wire
Array will power new app discovery and download
experience to strengthen ecosystem and drive revenue as OPPO
continues to expand globally
Array, AppLovin’s (NASDAQ: APP) suite of solutions for OEMs and
telecom carriers, today announced that it has broadened its
strategic partnership with OPPO, a global leading smart device
brand. Together, the companies are addressing mobile app
discoverability by providing OPPO device users with seamless
on-device experiences and hyper-relevant app recommendations when
searching for and downloading apps.
Array will also be providing its technology and access to
AppLovin’s app ecosystem. The collaboration will add value for app
and game developers, as well as consumers, by providing access to
and recommending apps.
“Together, we can create a stronger device and app ecosystem,
which creates opportunities for developers to engage with
consumers,” said Colin Behr, General Manager of AppLovin Array. “In
a world with 2 million apps, Array is helping OPPO generate value
for the app ecosystem, while delivering a great user
experience.”
Array is a software solution that enables mobile manufacturers
(OEMs) to unlock increased monetization opportunities throughout
the device lifecycle. By leveraging AppLovin’s industry leading
technologies and mobile app network — reaching two billion global
monthly devices and 140k+ apps — partners increase revenue and
improve customer satisfaction with personalized on-device app
recommendations, direct downloads and optimized experiences.
For OPPO, delivering an exceptional user experience is their top
priority. In partnership with Array, OPPO is connecting users with
a wide variety of apps, from popular games to productivity tools,
designed to cater to the unique preferences of each user. As the
company expands into new markets, they expressed that it was
imperative that they have the right partner and solution in place
to not only meet, but exceed, their customers’ expectations.
AppLovin’s innovative technology and unrivaled scale paired with
its powerful recommendation engine enables OPPO to do just
that.
About AppLovin
AppLovin accelerates business growth with market leading
technologies. AppLovin’s end-to-end software solutions support
profitable growth by optimizing monetization and by using powerful
machine learning to make data-driven marketing decisions. AppLovin
partners with businesses to deliver personalized experiences at a
massive global scale. AppLovin is headquartered in Palo Alto,
California with several offices globally.
About OPPO
OPPO is a leading global smart device brand. Since the launch of
its first mobile phone Smiley Face in 2008, OPPO has been in
relentless pursuit of the perfect synergy of aesthetic satisfaction
and innovative technology. Today, OPPO provides a wide range of
smart devices spearheaded by the Find X and Reno series. Beyond
devices, OPPO provides its users with the ColorOS and internet
services. OPPO has footprints in more than 50 countries and regions
with more than 40,000 employees dedicated to creating a better life
for customers around the world.
Source: AppLovin Corp.
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version on businesswire.com: https://www.businesswire.com/news/home/20230530005217/en/
AppLovin press@applovin.com
OPPO press@oppo.com
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