Brand to Give Away Gas during Peak Summer
Travel Week
Old Navy is giving away free gas to customers hitting the road
to celebrate Independence Day, one of the busiest holidays for car
travel in the U.S.1 The brand will fuel up vehicles at select
RaceTrac stores across five states, while also treating a few lucky
radio listeners and social fans nationwide to gas gift cards.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230620849988/en/
Old Navy Fuels July 4th Road Trips with
Free Gas (Photo: Business Wire)
Road Trips: An American Tradition
Road trips are a quintessential summer tradition, with nearly
205 million Americans planning a road trip this summer.2 Famous for
encouraging family bonding and offering more flexibility than other
modes of travel, road trips are consistently the most popular type
of travel each year. The average family takes five road trips per
year,3 and the average parent will drive over 1,400 miles before
considering another mode of transportation.4
While road trips are a beloved family ritual that spark lifelong
memories, travelers have become more hesitant to hit the open road
amid high fuel costs. Experts are forecasting additional hikes in
gas prices in July, with new reports of global oil suppliers
slashing production and further limiting supply.5
As an iconic American family brand, Old Navy aims to aid
families traveling for Independence Day, making it easier to hit
the open road to celebrate the nation’s birthday.
Road Trip Fuel Up
Ahead of the Independence Day holiday, Old Navy will fill the
tanks of cars at five RaceTrac stores spanning five states.
The activation will kick off on Monday, June 26 in Orlando,
Fla., last year’s most popular destination for Independence Day
travel.6
On Thursday, June 29, the giveaways will continue in key markets
adjacent to notable July 4th celebrations, including: Atlanta,
Ga.; Dallas, Texas; Nashville, Tenn.; and New Orleans,
La.
Gas giveaways will take place at the select five stations
starting at 9 a.m. local time, with the exact locations revealed
earlier that morning in partnership with local radio broadcasts. At
each gas station, the first 250 cars will receive a $50 RaceTrac
gift card7 when they pull up to the pumps that can be used towards
filling up their tank and stocking up on snacks. Old Navy credit
card holders will receive double the rewards - two $50 gift cards,
totaling $100 in value - as a loyalty perk.8
Old Navy will also surprise-and-delight social fans with gas
cards to power their summer road trips. Followers of @oldnavy on
Instagram and TikTok will be prompted to share where they are
cruising to this summer for a chance to win free fuel.9
Road Trip Styles
In addition to helping customers get to their destinations, Old
Navy is making it easy to pack for wherever the road takes them.
The brand’s Vacation Shop is available now for the family on
www.oldnavy.com and in all U.S. stores, offering curated packing
lists of seasonal trends such as Electric Beach, Resortcore and
Summer Dressy. The retailer is also featuring a classic Americana
sort with fresh red, white and blue styles, including the brand’s
collectible flag tee.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
products. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,200 stores around the world. For more
information, please visit www.oldnavy.com.
About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac has
been serving guests since 1934 and now operates over 570
convenience store locations in Alabama, Georgia, Florida, Kentucky,
Louisiana, Mississippi, Texas and Tennessee. While operating under
its mission of making people’s lives simpler and more enjoyable,
RaceTrac stores offer guests an affordable one-stop-shop featuring
a wide selection of food and beverage favorites, including Swirl
World frozen desserts, freshly ground, freshly brewed coffee and
competitively priced fuel.
1
https://www.autoweek.com/news/luxury/a40432692/july-4-2022-travel-forecast/
2 https://thevacationer.com/summer-travel-survey-2023/
3
https://nypost.com/2023/05/04/parents-will-drive-halfway-across-the-us-for-a-trip-before-flying-poll/
4
https://nypost.com/2023/05/04/parents-will-drive-halfway-across-the-us-for-a-trip-before-flying-poll/
5
https://www.cnn.com/2023/06/06/business/us-government-gas-forecast-increase-opec-saudi-arabia/index.html
6
https://newsroom.aaa.com/2022/06/from-sea-to-shining-sea-aaa-predicts-47-9-million-people-will-travel-this-july-4th/
7 No purchase necessary. Eligible to U.S. residents 18 years or
older. Limit to one gift card per customer. Ends 7/30/23 while
supplies last. Void where prohibited. Sponsor: The Gap Inc.
8 Old Navy cardholders need to show their brand credit cards to
a designated employee at the activation.
9 No purchase necessary. Eligible to U.S. residents 18 years or
older. Ends 7/4/23. For official rules, including prize
description, visit https://oldnvy.me/fuelup. Void where prohibited.
Sponsor: The Gap Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230620849988/en/
Media Contacts Alison Brod Marketing + Communications
oldnavy@abmc-us.com
Dava Huber dava_huber@gap.com
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