Organigram Introduces Ultra High-THC Infused Pre-Rolls, SHRED X Heavies
21 Junho 2023 - 11:00AM
Business Wire
SHRED X Heavies is one of the only infused pre-roll offerings
to combine diamonds, distillate, and botanical terpenes, providing
an unparalleled experience in a convenient 0.5g pre-roll.
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the
“Company” or “Organigram”), a leading licensed producer of
cannabis, is pleased to announce the launch of SHRED X Heavies, a
line of innovative infused pre-rolls. Infused with both diamonds
and distillate, this is the first infused pre-roll offering from
Organigram that will have a potency of over 40%. The infusion of
botanical terpenes further enhances the natural terpene profiles of
the blends, taking them to new and delicious heights.
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Each Heavies package, or “doob tube”, will contain three 0.5g
infused pre-rolls and will be available in Tropic Thunder
and Gnarberry, two of SHRED’s best-selling pre-milled
blends, as well as the popular Blueberry Blaster flavour, a
smooth blueberry and Kush flavour blend from the Rip-Strip hash
range.
"We recognized the growing consumer demand for infused
pre-rolls, which accounted for over a quarter of all pre-roll
sales, and more than 9% of the total cannabis category in March
2023 (Source: Hifyre). We are dedicated to exceeding our consumers'
expectations by offering them exceptional products that deliver
remarkable value and an unforgettable brand experience," says Beena
Goldenberg, Chief Executive Officer at Organigram.
SHRED X Heavies not only establishes itself as the first infused
pre-roll in the SHRED product portfolio but also joins the esteemed
lineup of value-driven, convenient, and boldly flavoured offerings
such as SHRED X Rip-Strip Hash, SHRED pre-milled flower, SHRED Jar
of Joints, SHRED’ems gummies and SHRED X vapes.
"Addressing the key factors that drive consumer purchases -
price, potency, and flavour – SHRED X Heavies is poised to become a
category leader in all three aspects. This exciting new product
offers the perfect summer indulgence, satisfying the preferences
that our consumer base cares about most," says Megan McCrae, SVP,
Marketing and Communications at Organigram.
"At Organigram, we take pride in using valuable consumer
insights to guide our product development process, focusing on
specific consumer segments and needs. We strive to be a trusted
companion in the cannabis journey for our consumers, providing them
with best-in-class products that are expertly executed from
production to packaging,” added Borna Zlamalik, Senior Vice
President of Innovation and R&D at Organigram.
Learn more by following along on our Twitter page (@SHREDWEED)
and visit our website at shredcann.com
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select Market and
TSX listed company whose wholly owned subsidiaries include:
Organigram Inc. and Laurentian Organic Inc., licensed producers of
cannabis and cannabis-derived products in Canada, and The Edibles
and Infusions Corporation, a licensed manufacturer of
cannabis-infused edibles in Canada.
Organigram is focused on producing high-quality, cannabis for
patients and adult recreational consumers, as well as developing
international business partnerships to extend the Company’s global
footprint. Organigram has also developed and acquired a portfolio
of legal adult-use recreational cannabis brands, including Edison,
Holy Mountain, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour,
Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates
facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec,
with a dedicated edibles manufacturing facility in Winnipeg,
Manitoba. The Company is regulated by the Cannabis Act and the
Cannabis Regulations (Canada).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230621555399/en/
For Investor Relations enquiries: Max Schwartz Director
of Investor Relations investors@organigram.ca
For Media enquiries: Megan McCrae SVP, Marketing and
Communications megan.mccrae@organigram.ca
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