Introducing Georgina Rodríguez as the face of GUESS and Marciano Fall 2023 Worldwide Advertising Campaign
28 Junho 2023 - 8:07PM
Business Wire
This season, GUESS is proud to announce the Spanish Argentine
model, influencer, and TV star, Georgina Rodríguez as the face of
the FW/23 GUESS and Marciano worldwide advertising campaign.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230628995541/en/
(Photo: Business Wire)
The new campaign was directed by Paul Marciano, Chief Creative
Officer for GUESS?, Inc., and shot through the lens of Italian
photographer and Forbes 30 under 30 nominee for Art and Culture,
Nima Benati. “We wanted to capture a day in the life of Georgina,
going behind the veil to catch a glimpse into this superstar’s life
of glamour,” says Paul Marciano. Leaning into the lavish opulence
that has become Georgina, the campaign was shot in the historic
19th Century Santo Mauro Hotel in Madrid. Against the backdrop of
the hotel’s luxurious private gardens and regal hotel rooms,
Georgina shines as the modern-day “It girl” with endless star
quality and a heart of gold.
Georgina perfectly embodies the GUESS and Marciano ideals of a
strong, sensual, empowered woman. Expressing the spirit of the new
season’s collection in her own unique way, Georgina personifies the
brands' lush new textures and glamorous silhouettes. The collection
features an array of empowered suits, hourglass dresses, knitwear,
and coordinated sets in glossy and velvety textures and
figure-flattering cuts.
“I am truly honored to have been invited to work on this new
campaign for GUESS and Marciano," says Georgina Rodríguez. "I love
the brand and the values it represents. I love wearing the
collections because they make me feel empowered yet sexy. They have
a distinct feminine character while expressing a timeless
essence.”
“We’re delighted to welcome Georgina on our new campaign with
GUESS and Marciano. Georgina is a strong, confident, and determined
woman. This campaign and location fully reflect not only her
natural beauty but also her sensuality, dynamism, and inner
strength, perfectly interpreting the brands’ vision and style,”
commented Paul Marciano.
Look out for these images in upcoming issues of top
international fashion and lifestyle magazines, GUESS and MARCIANO
by GUESS retail stores, GUESS.com, social platforms, and outdoor
media.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of
April 29, 2023, the Company directly operated 1,043 retail stores
in the Americas, Europe and Asia. The Company’s partners and
distributors operated 545 additional retail stores worldwide. As of
April 29, 2023, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
About Marciano
Marciano, the first brand extension from GUESS?, Inc., follows
suit in true GUESS style with apparel and accessories that are on
the edge of the fashion forefront. The Marciano brand offers a
fashion-forward collection designed for trend-setting women and
men. Marciano designs, markets and distributes full collections of
women’s apparel as well as accessories. Marciano boutiques are
located in North America, as well as international metropolitan
centers throughout the globe. You can also find the Marciano
collection in select flagship GUESS store locations, specialty
stores, and online at Marciano.com.
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