WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES AND INFLUENCERS FOR ANNUAL CAMPAIGN TO HELP END CHILDHOOD HUNGER IN AMERICA
10 Julho 2023 - 10:00AM
Business Wire
Proceeds From Spatulas Designed by Kate Hudson,
P!NK, Common, Kristin Cavallari, Tiny Chef and Others Will Help
Provide Meals to Children
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today the launch of the
brand’s annual Tools for Change fundraising program benefitting No
Kid Hungry. The 2023 Tools for Change program marks the ninth year
Williams Sonoma has supported No Kid Hungry, a national campaign to
end childhood hunger in America. To date, the partnership between
Williams-Sonoma, Inc. and No Kid Hungry has raised over $18 million
through the combined philanthropic efforts of all Williams-Sonoma,
Inc. brands, which can help provide 180 million meals for
kids*.
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Williams Sonoma Launches Tools For Change
Program Benefitting No Kid Hungry Featuring Celebrity Designed
Spatulas (Photo: Williams Sonoma)
As a part of this year’s fundraising efforts, Williams Sonoma is
re-launching the brand’s popular, Tools for Change program which
features limited-edition spatulas, designed by celebrities,
culinary personalities, rappers, rockstars, comedians and social
media influencers. The purchase of each spatula for $15.95 can help
No Kid Hungry provide 40 meals for kids.
This year’s Tools for Change spatulas were designed for Williams
Sonoma by:
- P!nk & Willow Hart (P!nk’s Daughter)
- Kate Hudson & Rani (Kate Hudson’s Daughter)
- Common
- Kristin Cavallari
- Tiny Chef
- Heather McMahan
- Chef Joshua Weissman
- Joy Wilson of Joy the Baker
- Chelsey White of Chelsweets
- Yumna Jawad of Feel Good Foodie
Williams Sonoma will also be donating 30% of the proceeds of a
select assortment of food items benefiting No Kid Hungry
including:
- No Kid Hungry Chocolate Caramel Fudge Cookies – Crispy, gooey
and deliciously decadent, our triple-layer cookies feature
chocolate wafers that are topped with rich fudge caramel and dipped
in chocolate. Set of 12, $24.95.
- No Kid Hungry® Georgetown Cupcake Fall Cupcake Sampler –
Decadent and delicious, the bakery's legendary treats are made by
hand with premium ingredients like Valrhona chocolate, Madagascar
Bourbon vanilla and European sweet-cream butter. Set of 12,
$79.95.
“Our annual Tools for Change campaign is an exciting opportunity
for our customers to join Williams Sonoma and No Kid Hungry’s
efforts to end childhood hunger in America,” said Williams Sonoma
President Felix Carbullido. “We are grateful to our celebrity
partners for designing this year’s spatulas and for using their
platform to help Williams Sonoma raise money and awareness to
support No Kid Hungry.”
“It takes all of us to end childhood hunger. The Tools for
Change spatula program and the power of our partnership with
Williams Sonoma embodies this spirit perfectly,” said Billy Shore,
founder and executive chair of Share Our Strength, the organization
behind the No Kid Hungry campaign. “We’re grateful to Williams
Sonoma year after year for providing the roster of celebrity
spatula artists and its customers with the opportunity to support
our nation’s kids. Each spatula sold means more kids have access to
the food they need to thrive and the future they deserve.”
Celebrity spatula designers Kate Hudson, Common and P!NK also
commented:
“I am so proud to support No Kid Hungry and
partner with Williams Sonoma in the fight against childhood hunger.
I hope our spatula is a reminder of the importance of making sure
that no child goes hungry. When kids have access to three meals a
day, they can dream big and have great futures. The possibilities
are endless.” – Kate Hudson
“Food is essential for life; it's one
of the basic elements that every human being needs. When I’m
hungry, I can’t function at the level I want to. It’s unacceptable
that kids in our country live with hunger. That’s why I’m grateful
to be a part of this initiative to support No Kid Hungry’s work and
spread supreme love to our nation’s children, so they have the food
they need to grow up happy, healthy and strong.” – Common
“I’m proud to partner with Williams Sonoma
and No Kid Hungry, because I was once a kid who faced food
insecurity. Willow and I both designed spatulas this year, and each
one you purchase helps provide 40 meals to kids in need.” –
P!NK
The products from the 2023 Tools for Change fundraising program
are now available online and at all Williams Sonoma retail
locations while supplies last.
For more information on No Kid Hungry, or to purchase products
benefitting the national campaign , please visit:
www.williams-sonoma.com/nokidhungry.
*$1 can help provide 10 meals. Donations help support programs
that feed kids; No Kid Hungry does not provide individual meals.
Learn more at NoKidHungry.org/OneDollar.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com, customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest, and YouTube. Williams Sonoma is also part of
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
ABOUT NO KID HUNGRY
No child should go hungry in America. But millions of kids in
the United States live with hunger. No Kid Hungry is working to end
childhood hunger by helping launch and improve programs that give
all kids the healthy food they need to thrive. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our
Strength, an organization committed to ending hunger and poverty.
Join us at NoKidHungry.org.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230710616080/en/
Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
Madelyn Rollofson Williams Sonoma mrollofson@wsgc.com
Allison deBrauwere No Kid Hungry adebrauwere@strength.org
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