For the first time ever, viewers will be able
to purchase products directly from Shopify Merchant ads on the
largest screen in the home, simply by pressing OK on the Roku
Remote
Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the
U.S., Canada, and Mexico*, announced a first-of-its-kind
partnership with Shopify that provides viewers the ability to
purchase products from Shopify merchants directly from their TV
through Roku Action Ads.
Upon seeing an ad for a Shopify merchant, viewers can simply
press OK on their Roku remote to learn more about the product and
purchase it directly from their TV. They will be able to check out
with Roku Pay, Roku’s payments platform, and return to their
streaming experience once they have completed the purchase.
Purchasers will receive email confirmation of their order directly
from the merchant once the transaction has been processed.
In this latest integration with Roku Action Ads, Roku brings a
seamless checkout experience to ads being streamed on the platform.
Roku Action Ads are any advertisements on Roku streaming devices
that provide a down funnel action, such as sending users a text,
scanning a QR code, or making a purchase. Integrating Shopify
purchases into Action Ads is the first commerce integration for
independent Shopify merchants on TV streaming, creating a
completely new advertising channel for Shopify merchants to
explore. Men’s apparel brand True Classic, the game-based connected
rower Ergatta, and wellness brand Olly have signed on as initial
partners.
“Bringing a Shopify purchase experience to television for
merchants is an industry first, and innovation opportunities like
these are precisely the reason I came to Roku,” said Peter
Hamilton, Senior Director of Ad Innovation at Roku. “Roku
democratizes access to TV advertising, and now, we’re collapsing
the funnel for Shopify’s merchants. This is a great example of
Roku’s unique platform position to make advertisers unmissable
across the streamer’s journey, from power on to purchase
complete.”
“Offering a great purchase experience for customers and having
sound channel measurement are critical to True Classic's success,”
said Paige Decker, Vice President, Growth at True Classic. “Roku
Action Ads address both these needs, providing a frictionless path
to purchase for customers while allowing us to measure the impact
of this strategy with the end-to-end Shopify integration. Merging
performance-based tactics with the scale of TV is a win-win, and we
are excited to explore Roku’s innovation.”
“Our commerce efforts are all about meeting our target consumers
where they are, and providing a seamless path to purchase,” said
Saaj Parikh, Director of Marketing, Ergatta. “Integrating the
Shopify shopping experience on the Roku platform is a no-brainer
for us. We’re thrilled to start experimenting with Roku Action Ads
and tap into the scale of Roku.”
This unique experience shortens the advertising funnel from
brand awareness to purchase on the largest screen in the home.
Shopify advertisers receive more customer data and insight into
purchasing trends, plus point-of-sale access to Roku’s audience,
marking a major milestone for Roku’s ongoing commerce partnership
with Shopify. Now, viewers can purchase directly from the
screen.
“Shopify is on a mission to make commerce better for everyone,
and by partnering with Roku to make Shopify Checkout available
through new channels, we are making it easier for more brands to
drive deeper engagement with shoppers and reach new audiences,”
said Mani Fazeli, Director of Product, Checkout at Shopify.
To learn more about Roku and Shopify, visit our blog.
*based on hours streamed, December 2022, Hypothesis Group
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to the
features, advertising capabilities, benefits, growth, and reach of
the Roku platform; trends related to TV streaming, marketing,
shopping, and advertising; and Roku’s partnership with Shopify,
including the features, benefits, timing, and availability of the
Roku application in the Shopify App Store. Except as required by
law, Roku assumes no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause Roku’s actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including Roku’s Annual Report on Form 10-K for the year ended
December 31, 2022, and Roku’s Quarterly Report on Form 10-Q for the
quarter ended March 31, 2023. Copies of reports filed with the SEC
are posted on Roku’s website and are available from Roku without
charge.
Roku is a registered trademark, and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Tradenames,
trademarks, and service marks of other companies appearing in this
press release are the property of their respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20230711763864/en/
Media Contact Roku Sarah Saul AdsPR@roku.com
Shopify press@shopify.com
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