After Stopping SmokeScreen, DoubleVerify and Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming
13 Julho 2023 - 9:00AM
Business Wire
Following the success in curbing SmokeScreen,
the two companies will continue to collaborate to protect ad
investments in the rapidly growing CTV space
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for
digital media measurement, data and analytics, and Roku, Inc.
(NASDAQ: ROKU), today announced that the companies will continue to
collaborate and conduct investigations into emerging ad fraud
schemes within the TV streaming industry. This initiative follows
the significant success in working jointly to neutralize
SmokeScreen, a sophisticated ad fraud scheme that targeted
connected TV (CTV) devices.
As ad investments in CTV continue to rise, DV and Roku recognize
the necessity for vigilant monitoring and prompt action to
counteract evolving ad fraud schemes. Through their joint
investigations, the companies aim to identify and curb new fraud
schemes, preserving advertiser confidence and further securing the
integrity of the CTV advertising ecosystem.
Leveraging Roku’s proprietary Advertising Watermark technology
and DV’s cutting-edge Fraud Lab and anti-fraud solutions, the joint
investigations will efficiently identify and mitigate fraudulent
activities. Moreover, DV and Roku will be sharing technological
resources to augment the impact and scope of their joint
efforts.
“Combating ad fraud demands collective action and innovation,”
said Mark Zagorski, CEO, DoubleVerify. “Our successful partnership
with Roku on SmokeScreen was just the beginning. As we move
forward, our combined data and technology resources will empower us
to identify and address emerging threats, safeguarding advertisers’
investments in the rapidly growing CTV landscape.”
“Our Advertising Watermark technology is instrumental in
combating device and app spoofing,” said Adam Markey, Director of
Product Management, Ad Platform at Roku. “Our partnership with DV
enhances our collective capabilities to secure the TV streaming
advertising ecosystem. Together, we are committed to ensuring
transparency, accountability, and confidence for advertisers and
partners.”
The joint efforts of DV and Roku are vital in addressing the
dynamic challenges posed by ad fraud schemes that exploit the
complexities of the CTV advertising ecosystem. The partnership will
focus on continuous monitoring, analysis and collaboration to
respond to new threats, ensuring that advertisers can trust in the
integrity of their CTV ad placements.
This joint commitment to investigating and mitigating fraud in
the ecosystem is just one aspect of DV’s partnership with Roku. DV
and Roku have a longstanding relationship whereby DV provides
quality insights more broadly, including viewability and invalid
traffic. DV solutions are also integrated with Roku’s OneView
platform, and the two companies plan to expand that solution to
DV’s full suite of quality and performance solutions.
For more information on DV and Roku’s joint investigation into
SmokeScreen, click here.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform
for digital media measurement and analytics. Our mission is to make
the digital advertising ecosystem stronger, safer and more secure,
thereby preserving the fair value exchange between buyers and
sellers of digital media. Hundreds of Fortune 500 advertisers
employ our unbiased data and analytics to drive campaign quality
and effectiveness, and to maximize return on their digital
advertising investments – globally. Learn more at
www.doubleverify.com.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains "forward-looking" statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the timing, availability,
and benefits of the DV and Roku partnership; trends related to
advertising and ad fraud schemes; and the connected TV landscape.
Except as required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports DV files with the Securities and Exchange
Commission, including Roku’s Annual Report on Form 10-K for the
year ended December 31, 2022 and Quarterly Report on Form 10-Q for
the quarter ended March 31, 2023, and DV’s Annual Report on Form
10-K for the year ended December 31, 2022 and Quarterly Report on
Form 10-Q for the quarter ended March 31, 2023. Copies of reports
filed with the SEC are posted on Roku’s and DV’s websites and are
available from Roku and DV without charge.
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version on businesswire.com: https://www.businesswire.com/news/home/20230713144021/en/
Press: Chris Harihar, chris@crenshawcomm.com
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