Players in both World of Warcraft and World of
Warcraft Classic can support lifesaving, critical humanitarian work
in Ukraine
Sunny and Flurky are available from July 25
until August 29
Blizzard Entertainment and the massively multiplayer online
role-playing game World of Warcraft are proud to be
teaming up with Ukrainian-born actress and producer Mila Kunis
and BlueCheck Ukraine for a limited-time charity pet
program.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230724442040/en/
WoW Charity Pet Modern Sunny (Graphic:
Business Wire)
BlueCheck Ukraine, co-founded by actor and activist Liev
Schreiber in 2022, identifies, vets, and fast-tracks urgent
financial support to Ukrainian NGOs and aid initiatives providing
life-saving and other critical humanitarian work on the front lines
of Russia’s war on Ukraine. They have the proximity, local
knowledge, and access to assist those in desperate need. But they
need help.
In support of their efforts, Blizzard Entertainment is excited
to be teaming up with Mila Kunis for the World of Warcraft Pet Pack
for Ukraine. From July 25 until August 29, players can log into
World of Warcraft or head to the Battle.net® shop to purchase the
exclusive Pet Pack for Ukraine for USD $20, with all proceeds*
going toward funding BlueCheck’s work in supporting victims of
war.
“The people of Ukraine are in desperate need and BlueCheck does
incredible work in providing resources quickly to local vetted
groups, including medical assistance, humanitarian aid, and
everything in between,” said Mila Kunis. “The World of Warcraft
community is the first gaming community I was ever a part of, with
strangers who didn’t care who or what I was—I know how giving they
can be, and what they can achieve when we work together. I’m proud
to be making a difference to countless lives in Ukraine alongside
them.”
“Since the war in Ukraine began over a year ago, the need for
humanitarian aid and support has been unrelenting. BlueCheck
directly supports vetted NGOs doing the work where it’s needed, and
we are thankful to the World of Warcraft community for helping us
to help them,” said BlueCheck co-founder Liev Schreiber. “BlueCheck
allows us to make a meaningful difference to the courageous and
resilient people of Ukraine, and every dollar donated through the
purchase of the Pet Pack for Ukraine will allow us to continue that
work.”
“World of Warcraft is a global community full of players who
support each other both in-game and out–—this is our chance to do
something that will make a difference at scale,” said World of
Warcraft executive producer Holly Longdale. “Thanks to our generous
players, our charity pet program has raised millions of dollars
over the years to help those in need when they need it, and the
victims of the war in Ukraine need our help right now. I know our
incredible player community will step up and lead their pets around
Azeroth with pride, knowing that their donation is going toward the
life-saving work of BlueCheck Ukraine.”
The Pet Pack for Ukraine includes two pets matching the colors
of the Ukrainian flag:
- Sunny - a golden retriever pet for World of Warcraft
characters
- Flurky - a murloc pet holding a sunflower (the national flower
of Ukraine) for World of Warcraft: Wrath of the Lich King Classic™
characters
During the Pet Pack for Ukraine program’s duration, players may
also choose to donate an amount of their choosing to BlueCheck
Ukraine at checkout via Battle.net while making a digital World of
Warcraft purchase: this is an optional donation for players who
want to support this initiative without purchasing the Pet Pack for
Ukraine.
An active subscription is required to play World of
Warcraft.
For more information about BlueCheck Ukraine, please visit
BlueCheck.in, and for more information about World of Warcraft,
please visit WorldofWarcraft.com.
* less any chargebacks, refunds, and Value Added Taxes (VAT) or
other similar taxes paid
About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®,
Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard (NASDAQ:
ATVI), is a premier developer and publisher of entertainment
experiences. Blizzard Entertainment has created some of the
industry’s most critically acclaimed and genre-defining games over
the last 30 years, with a track record that includes multiple Game
of the Year awards. Blizzard Entertainment engages tens of millions
of players around the world with titles available on PC via
Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and
Android.
About BlueCheck Ukraine
Founded in March 2022 in the wake of Russia’s invasion of
Ukraine by individuals with more than 30 years of combined
experience in humanitarian aid and others with vast expertise
across various industries, BlueCheck identifies, verifies, and
fast-tracks funding to impactful local humanitarian organizations.
A 501(c)(3), tax-exempt non-profit, backed by the due diligence
vetting services of Ropes and Gray and Integrity Risk
International, BlueCheck swiftly deploys much-needed financial
resources to the right place and to the right people in Ukraine, as
responsibly and efficiently as possible. BlueCheck funds more than
20 local Ukrainian and diaspora organizations delivering water,
food and medicine, building shelters, distributing cash assistance,
removing unexploded ordnance and landmines, evacuating people
trapped in besieged areas, and caring for widows, elderly and
children with special needs in every region of Ukraine.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard
Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about World of Warcraft,
are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause
Blizzard Entertainment's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Blizzard
Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230724442040/en/
Andrew Meyer Global PR Director, Warcraft
anmeyer@blizzard.com
Activision Blizzard (NASDAQ:ATVI)
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