Both SHRED Dartz and Holy Smokes come in
10x0.4g packs and are rolled with 100% organic hemp paper providing
a more natural and elevated cannabis experience
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the
“Company” or “Organigram”), a leading licensed producer of
cannabis, is pleased to announce the launch of its new tube-style
pre-rolls, SHRED Dartz and Holy Smokes. These tube-style pre-rolls
mark the inception of 0.4g pre-rolls for Organigram, crafted using
the state-of-the-art, high-speed Cantos tube-style rolling machine,
complemented by cutting-edge packaging capabilities. Organigram
today, is one of a small number of licensed producers (LPs) in
Canada that possess the equipment and expertise to manufacture this
sophisticated tube-style pre-roll format.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230802554363/en/
Organigram Launches New Tube-style
Pre-rolls: SHRED Dartz and Holy Smokes (Photo: Business Wire)
Over the past year, tube-style pre-rolls have experienced a
remarkable surge in Ontario, witnessing a 113% increase in the
number of SKUs since last year (Q3 FY22 to Q3 FY23)1. Additionally,
the sales of tube-style pre-rolls are nearly four times higher per
SKU when compared to joints and 3 out of the top 5 bestselling SKUs
are tube-style2. Due to their convenience, they are incredibly
sought after and currently account for 14% of the total pre-roll
category, and their growth trajectory is expected to continue3.
Capitalizing on this opportunity, Organigram has launched these two
new products and believes it has positioned itself to capture a
significant share of this expanding category. As a result,
Organigram also anticipates fostering the growth of the tube-style
pre-roll sub-category over the next few months.
Each box of SHRED Dartz contains ten 0.4g tube-style pre-rolls
and will be available in Tropic Thunder, Gnarberry and Funk Master,
SHRED’s three best-selling blends. Reflecting the SHRED portfolio’s
commitment to value, convenience, and bold flavour, SHRED Dartz
will deliver on ‘SHRED Heads’ love of flavourful, colourful and
convenient cannabis products with custom-coloured outer pouch,
inner box and a branded filter for each unique blend.
Holy Smokes offers legendary, strain-specific pre-rolls with an
imaginative and regal design that speaks to its unique and creative
consumer. Each box contains ten 0.4g tube-style pre-rolls with
three different single-strain SKUs including MAC-1, I.C.C. and GMO
Tropical Reign. Holy Smokes features a reflective gold logo and
halo design on the branded filter in addition to a custom-coloured
outer pouch and inner box.
“As we launch both SHRED Dartz and Holy Smokes, we are catering
to our core consumers' desires for exceptional pre-rolls that
strike the perfect balance of quality and value. We understand the
significance of meeting their expectations and going beyond,
ensuring that every interaction with our products leaves a lasting
impression. We crafted these tube style pre-rolls in response to
their wants, tailored to fulfill the preferences customers truly
care about. We are optimistic as we introduce both these products,
offering customers a fantastic cannabis experience that is
perfectly timed for the summer. With these exciting new offerings,
we aim to elevate their enjoyment and create unforgettable
moments,” says Megan McCrae, SVP, Marketing and Communications at
Organigram.
Both SHRED Dartz and Holy Smokes are rolled with 100% organic
hemp paper, offering customers a more natural and elevated
experience compared to the standard white rolling paper. Holy
Smokes is already available in the market for purchase and SHRED
Dartz is currently available in all provinces except BC and PEI
where they are expected to be available early August.
Learn more by following along on our Twitter pages @SHREDWEED
@HolyMtnCannabis or visit our websites at www.shredcann.com &
www.holymountaincannabis.ca.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select Market and
TSX listed company whose wholly owned subsidiaries include:
Organigram Inc. and Laurentian Organic Inc., licensed producers of
cannabis and cannabis-derived products in Canada, and The Edibles
and Infusions Corporation, a licensed manufacturer of
cannabis-infused edibles in Canada.
Organigram is focused on producing high-quality, cannabis for
patients and adult recreational consumers, as well as developing
international business partnerships to extend the Company’s global
footprint. Organigram has also developed and acquired a portfolio
of legal adult-use recreational cannabis brands, including Edison,
Holy Mountain, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour,
Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates
facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec,
with a dedicated edibles manufacturing facility in Winnipeg,
Manitoba. The Company is regulated by the Cannabis Act and the
Cannabis Regulations (Canada).
Forward-Looking Information
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
changes to market conditions, consumer preferences and regulatory
climate, and factors and risks as disclosed in the Company’s most
recent annual information form, management’s discussion and
analysis and other Company documents filed from time to time on
SEDAR (see www.sedar.com) and filed or furnished to the Securities
and Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
1 Hifyre Retail Data, July 6, 2023, for the province of Ontario.
2 Hifyre Retail Data, July 6, 2023, for the province of Ontario. 3
Hifyre Retail Data, July 6, 2023, for the province of Ontario.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230802554363/en/
For Investor Relations enquiries: Max Schwartz
Director of Investor Relations investors@organigram.ca
Organigram
For Media enquiries: Megan McCrae Senior Vice
President – Marketing and Communications megan.mccrae@organigram.ca
Organigram
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