The Top-Ranked Athletes will Compete in
Skechers at the English OPEN Where The Comfort Technology
Company is the Official Footwear Sponsor
Following its commitment to pickleball by sponsoring every major
tour in North America, Skechers, The Comfort Technology Company™,
has expanded its reach in the fast-growing sport by signing two of
the top-ranked players in the UK—Thaddea Lock and Louis Laville.
The elite athletes will be making their official debut in Skechers
Pickleball footwear and Skechers branded apparel today, August 3rd,
as they compete at the English OPEN in Telford, where Skechers is
also the Official Footwear Sponsor.
“I’m extremely honoured to be joining the Skechers family as one
of their first UK pickleball ambassadors,” said Thaddea Lock. “It’s
exciting to work with a brand whose values align so closely with
mine as I’m passionate about bringing pickleball to all walks of
life. The Skechers pickleball shoes are the most comfortable and
best fitting court shoes I have ever worn, and they allow me to
maximise my performance. I can’t wait to help grow the sport and
brand in the UK as part of the Skechers team.”
“After meeting the Skechers team at the US Open this year, I
tried the Skechers Viper Court Pro shoes and never went back,” said
Louis Laville. “They are hands down the most comfortable and
supportive pickleball shoes I have ever played in, and I am looking
forward to representing the brand and contributing to the growth of
Skechers Pickleball and the sport overall across the UK and
Europe.”
“What a way to launch Skechers Pickleball in the UK, first as
official sponsors of upcoming national tournaments, and now also by
having top-ranked players on our roster as ambassadors competing in
Skechers Pickleball footwear,” said Richard Parker, managing
director for Skechers in the UK and Ireland. “Both Thaddea and
Louis bring an elite level of passion, commitment and talent to
their game and will no doubt leverage their success to this
category, presenting Skechers pickleball as the go-to brand for
comfort and reliability on the court to fans everywhere.”
Lock and Laville join Skechers pickleball ambassadors Tyson
McGuffin, ranked number 5 globally, and Catherine Parenteau, also
ranked fifth in the world, who have been officially competing in
Skechers pickleball footwear since 2022.
Thaddea Lock is the number one British female player and
four-time gold medalist at the 2021 and 2022 English
Nationals—winning the women’s singles, women’s doubles, MLP team
event in 2022 and the split age team event in 2021. Further titles
include triple crowns at the Spanish Open in 2021, Scottish Open in
2019 and English Open in 2019. She was recently awarded the Finnish
Touring Paddle for players who work hard to grow the sport across
Europe and is an IPTPA level 2 pickleball coach.
Louis Laville has been playing pickleball professionally for
more than five years and is ranked men’s number one in Europe. He’s
also the reigning National and European Champion—winning 34
professional gold medals across men’s singles, men’s doubles and
mixed doubles. Having completed his coaching qualification in 2019,
Laville is committed to training other athletes and enthusiasts to
further grow the sport.
Last month Skechers signed on as the Official Footwear sponsor
of Pickleball England’s English OPEN which begins this Thursday,
August 3 at the Telford International Centre in Shropshire, as well
as the English Nationals set for October 26 through 29 at the
Bolton Arena in greater Manchester. Since introducing Skechers
Viper Court footwear at the US Open Pickleball Championships in
Florida in 2022, Skechers has dominated the sport by sponsoring
every major tour and organization in North America including USA
Pickleball, Major League Pickleball, the Association of Pickleball
Players (APP) Tour, the Carvana Professional Pickleball Association
(PPA) Tour, and the Pickleball Canada National Championship.
Skechers pickleball footwear brings Skechers’ signature comfort
innovations to the court. The Skechers Viper Court provides
responsive performance in a breathable, lightweight design. The
enhanced grip and stability of the Goodyear® rubber outsole paired
with a shock-absorbing Arch Fit® insole deliver comfort and
support, match after match. The Skechers Viper Court Pro™ is a
lighter and faster high-performance pickleball shoe designed and
suitable for everyday players looking for stability and a secure
platform in their game. Styles in the Skechers pickleball footwear
collection are available at Skechers retail stores and
skechers.co.uk, as well as key retail partners and specialty
shops.
About SKECHERS USA Ltd. and SKECHERS U.S.A., Inc.
Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc.
(NYSE:SKX), a Fortune 500® company based in Southern California.
Skechers designs, develops and markets a diverse range of lifestyle
and performance footwear, apparel and accessories for men, women
and children. Collections from The Comfort Technology Company™ are
available in over 180 countries and territories through department
and specialty stores, and direct to consumers through digital
stores and over 4,500 Company- and third-party-owned physical
retail stores. The Company manages its international business
through a network of wholly-owned subsidiaries, joint venture
partners, and distributors. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, and
YouTube.
About Pickleball England
Pickleball England is a not-for-profit organisation founded to
support the growth of Pickleball in England. It was launched on 2nd
January 2019 and already has over 4,400 registered members.
Pickleball England has met the criteria to be recognised by Sport
England and has submitted its application. In 2010, three
Pickleball clubs were set up in the UK and were set up by people
who had seen or experienced the game in the USA and wanted to
introduce it to the UK. It is now estimated that there are circa
10,000 players and over 350 venues in the UK. Head to
www.pickleballengland.org and use the ‘Club Locator’ feature to
find your nearest location and begin your journey.
About Goodyear
Goodyear is one of the world's largest tire companies. It
employs about 72,000 people and manufactures its products in 57
facilities in 23 countries around the world. Its two Innovation
Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States and the impact of
Russia’s war with Ukraine; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers,
especially in the highly competitive performance footwear market;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in Skechers’ annual report
on Form 10-K for the year ended December 31, 2022 and its quarterly
reports on Form 10-Q in 2023. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20230803146239/en/
Skechers UK & Ireland Petra Kereem
Petra.kereem@skechers.com
Skechers USA (NYSE:SKX)
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