WEST ELM KIDS LAUNCHES NEW COLLABORATION WITH NATIONAL GEOGRAPHIC
03 Agosto 2023 - 3:22PM
Business Wire
New Collection Encourages Curiosity and
Discovery with Unique Textiles and Accessories Designed for
Nurseries, Children’s Bedrooms and Play Areas
Global design company, West Elm, a portfolio brand of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today the launch of a new collaboration with National Geographic.
The new National Geographic for West Elm Kids collection includes
bedding, rugs, storage solutions and decorative accessories that
feature timelessly captivating dinosaur and outer space themes.
From rugs with astronaut motifs and tufted topography to quilts
that depict planets and dinosaurs, every item in the new collection
is intended to encourage exploration of thought and scientific
wonder while deepening a respect for the planet amongst West Elm
Kids’ youngest customers.
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National Geographic for West Elm Kids
(Photo: Williams Sonoma)
“The West Elm Kids and National Geographic teams worked closely
to create an engaging assortment for our youngest customers,” said
Day Kornbluth, President of West Elm. “Featuring dinosaur and outer
space themes, the collection is designed to cultivate curiosity and
discovery, from kids’ own bedrooms.”
“We couldn’t be more excited about collaborating with West Elm
to bring the National Geographic Kids brand into families’ everyday
living spaces,” says Dan Dossa, Vice President Global Retail &
National Geographic. “The goal was to create an elevated home
collection with design details celebrating the wonders of science,
and we hope this new product line helps inspire kids and families
to explore our planet together.”
Many products are more sustainably produced using lower impact
materials like cotton grown under the Better Cotton Standard,
Forest Stewardship Council certified wood and GRS-certified
packaging wherever possible. Key items from the collection include
the Space Printed Sheet Sets ($39.00-$149.00) and matching Space
Quilt ($199.00-$299.00), the Space Shelf ($199.00), the Dinosaur
Rug ($249.00) and the Tufted Topographic Rug ($399.00).
The National Geographic x West Elm Kids collection will also be
available for purchase in Canada beginning August 11th at
www.westelm.ca/nationalgeographic.
National Geographic collaborations support the U.S. based global
nonprofit National Geographic Society in its work to protect and
illuminate our world through exploration, research, and education
with every product purchase. To learn more, visit
natgeo.com/info.
Customers are also invited to join the conversation about the
collaboration on social media with @westelm and @westelmkids.
ABOUT WEST ELM KIDS
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and spaces through
creativity, style, and purpose. West Elm Kids debuted in 2021. It
introduces the brand’s original, modern designs and ‘Good Design’
approach to an array of GREENGUARD, Fair Trade Certified™, and 100
percent organic cotton products. West Elm Kids today features more
than 2,000 products for baby, kids, and teens. West Elm is a part
of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest
digital-first, design-led and sustainable home retailer, and
participates in The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the fleet of
best-in-class brands.
WSM-PR
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Jess Ward West Elm Jward11@wsgc.com
Williams Sonoma (NYSE:WSM)
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