AppLovin AI Advancements to Accelerate Partner Growth
07 Agosto 2023 - 9:30AM
Business Wire
AI advancements to AppLovin’s user acquisition
solution, AppDiscovery, are already resulting in increased
efficiency and better performing mobile campaigns
AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading
marketing platform, today announced new AI advancements to its
mobile user acquisition (UA) platform, AppDiscovery. By leveraging
more powerful models to enhance the AXON engine behind
AppDiscovery, it is helping partners achieve their campaign goals
with greater accuracy, improved performance and speed on a larger
global scale.
“We have been working to upgrade our advertising algorithm with
the latest AI techniques and we are very excited about the early
results,” explained Adam Foroughi, CEO and Co-founder, at AppLovin.
“Our advertisers are benefiting from increased automation and
seeing better return on ad spend (ROAS), at a much larger scale. We
believe this paves the way for materially more opportunity and
growth for our partners over the coming years.”
Peak Games, a leading global mobile games studio and creator of
mega hits, Toon Blast and Toy Blast, has already seen success. Can
Salih Yarangümelioğlu, Marketing Director at Peak, stated,
“AppDiscovery’s AI advancements have led to substantial growth in
our ROAS campaigns.”
AppDiscovery’s advancements include:
- Greater automation: More accurately determines where to
spend to best deliver on performance goals – across geographies,
devices, apps and more. The need for manual optimization and
campaign filtering is effectively eliminated, resulting in
increased efficiency for advertisers of all sizes.
- Increased accuracy: Improvements in targeting have
resulted in improved alignment with advertiser campaign goals that
closely deliver on campaign targets, enabling greater control and
confidence in UA spend.
- Improved campaign effectiveness: Advertisers can run
multiple campaign types to acquire users with different, but
complementary, retention and ROAS curves. This identifies which
campaigns work best to achieve specific targets and reveals new
incremental audiences to engage with.
- More agile campaigns: AppLovin’s models learn fast, so
costs associated with learning phases have been significantly
reduced. Advertisers can immediately start running advanced
campaign types, allowing them to hit targets faster.
- Global expansion: Advertisers can now find high-value
users worldwide instead of focusing on a smaller set of regional
markets. Running a single global campaign enables marketers to
realize massive scale while hitting their target objectives.
“Ultimately, it’s about improving outcomes,” said Idil Canal,
General Manager of AdTech at AppLovin. “Investing further in the
latest AI technologies to enhance our systems improves advertising
quality to provide better experiences for advertisers and their
consumers. This, in turn, drives increased conversion rates for a
higher return on ad spend allowing for business acceleration.”
To learn more about these advancements and hear from partners
about their results, visit the AppLovin blog.
About AppLovin
AppLovin accelerates business growth with market leading
technologies. AppLovin’s end-to-end software solutions support
profitable growth by optimizing monetization and by using powerful
machine learning to make data-driven marketing decisions. AppLovin
partners with businesses to deliver personalized experiences at a
massive global scale. AppLovin is headquartered in Palo Alto,
California, with several offices globally.
Source: AppLovin Corp.
FORWARD-LOOKING STATEMENT
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of
the Securities Exchange Act of 1934. Forward-looking statements in
this release include statements regarding the improvements to our
AppDiscovery solution and the expected effectiveness, speed and
scalability of such improvements. These forward-looking statements
are subject to risks and uncertainties, including risks and
uncertainties associated with the release of new features, the
adoption and use of AI technologies, risks associated with our AXON
models, as well as the risks described in our Annual Report on Form
10-K for the fiscal year ended December 31, 2022 and our Quarterly
Reports on Form 10-Q for the quarters ending March 31, 2023 and
June 30, 2023. The forward-looking statements in this press release
are based on information available to us as of the date hereof, and
we disclaim any obligation to update any forward-looking
statements, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20230807280862/en/
Joshua Grandy press@applovin.com
Applovin (NASDAQ:APP)
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