Netto Store Brand Food and Beverage Products
are Digimarc Recycle-Ready
- Digimarc partnership: non-visible digital watermarks ensure
easier scanning and valuable packaging design
- Sustainable: Digimarc Recycle enables a future with optimized
plastic recycling
Digimarc Corporation (NASDAQ: DMRC) and the German retailer
Netto Marken-Discount announced an important milestone in
delivering an easier, more efficient checkout while ensuring
Netto-branded products at Netto’s 4,300 stores nationwide, are
Digimarc Recycle-ready. Netto private labeled food and beverage
products are now digitized using Digimarc’s product digitization
technology, including incorporating covert Digimarc digital
watermarks into the packaging.
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German retailer Netto Marken-Discount
announced an important milestone in delivering an easier, more
efficient checkout while ensuring Netto-branded products at Netto’s
4,300 stores nationwide are Digimarc Recycle-ready. (Photo:
Business Wire)
“It is exciting to partner with retailers like Netto that are
setting the example for the rest of the industry and leading the
way for a circular economy,” said Digimarc CEO Riley McCormack.
“More sustainable packaging is becoming a business imperative, and
Digimarc’s digital watermarks are transforming recycling as a
validated way to improve circularity dramatically.”
“We initially cooperated with Digimarc to optimize our checkout
by digitizing our private label food and beverage products with
Digimarc’s technology,” said Christina Stylianou, Netto Corporate
Spokesperson. “Netto is now also well positioned to adopt Digimarc
Recycle by leveraging the same Digimarc digital watermarking
technology that makes the checkout easier and more efficient. We
are ready and excited for Digimarc Recycle to come to Germany in
the near future.”
Retailers like Netto implement Digimarc’s digital watermarking,
imperceptible to the human eye, across a package's or label
artwork's surface area. The covert nature of digital watermarks
works well with packaging designs and branding. Netto has enhanced
1000s of food and beverage packages with digital watermarks.
Since 2018, Netto Marken-Discount has been the first and only
retailer in Germany to integrate Digimarc's digital watermarks on
the packaging of its private-label food range. “The fact that
Digimarc digital watermarks didn’t obscure our branding and
therefore enhanced packaging was another important factor in
selecting Digimarc as a long-term partner,” added Ms.
Stylianou.
Leading the Way to Circularity
Netto boasts an extensive sustainability program — assuming
responsibility for business outcomes is part of the Netto corporate
culture. The retailer focuses on four areas: the careful use of
resources, a sustainable purchasing strategy, fair trade and
cooperation, and social commitment. In addition to expanding
Netto’s sustainable private-label products, the retailer is
reducing its ecological footprint through initiatives focused on
climate protection, biodiversity, freshwater, and resources.
“At Netto, we are committed to less plastic packaging, more
recycling, and more responsibility,” said Ms. Stylianou. “Digimarc
is a valued partner in supporting us in achieving our
sustainability goals as we look to the future.”
Commitment to End Plastic Pollution Worldwide
The technology to effect change exists today. Digimarc Recycle
represents a revolution in the sortation of plastic waste and
recycling. By linking covert digital watermarks (used to
deterministically identify plastic packaging to any desired level
of granularity) with an extensible cloud-based repository of
product attributes (such as brand, SKU, product variant, packaging
composition, food/non-food use, etc.), Digimarc Recycle overcomes
the limitations of today’s optical sorting technologies to drive a
step-change improvement in the quality and quantity of recyclate.
Moreover, the same information used to drive this advanced
sortation in facilities can provide product-specific and
location-based disposal instructions via a brand-owned
direct-to-consumer digital communication channel accessed via
on-pack watermarks or QR codes.
In addition to providing the information necessary to power
advanced sortation at recycling facilities, Digimarc Recycle
captures and provides a holistic view of the post-purchase product
journey, unlocking never-before-seen data benefitting stakeholders
across the value chain.
Digimarc Recycle is expected to launch soon in France and
Canada, with conversations ongoing in other countries around the
globe. In addition, Digimarc’s product digitization technology has
recently been chosen to guard the integrity of a national
deposit-return system (DRS), further extending the power of
Digimarc’s technology to promote a more sustainable world.
“We look forward to our continued work with Netto and other
retailers and brands to end plastic pollution. The solution begins
with a commitment to act. I want to thank Netto Marken-Discount for
being a wonderful partner to Digimarc, and to the planet,”
McCormack concluded.
About Netto Marken-Discount
Netto Marken-Discount is one of the leading companies in food
retailing with more than 4,300 stores, around 84,000 employees, 21
million customers every week and a turnover of 15.8 billion euros.
With around 5,000 articles and a focus on fresh products, Netto
Marken-Discount has the largest food assortment in the discount
sector. Assuming responsibility is part of Netto's corporate
culture - the retailer focuses on four key areas: Social
commitment, fair cooperation, careful use of resources and aligning
the purchasing strategy with sustainability aspects. Netto is a
partner of WWF Germany: in addition to expanding and promoting its
more sustainable private label range, Netto is also working to
further reduce its own ecological footprint by focusing on climate
protection, biodiversity, fresh water and resources.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
captures product data, records events and interactions, and enables
powerful new automations. Trusted to deter counterfeiting of global
currency for more than 20 years, Digimarc is also recognized for
ensuring product authenticity, improving plastics recycling, and
more, with a commitment to promoting a prosperous, safer, and more
sustainable world. See more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230808509063/en/
Susan Baldwin Digimarc Corporate Communications 509-939-1137
PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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