Loop Media Announces Strategic Alignment With Microsoft Advertising
08 Agosto 2023 - 6:30PM
Business Wire
Creates new advertising inventory category for
SSP Partnership: CTV Out of Home
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free
streaming television media company for business which provides over
2 billion video views every month via restaurants, retail
businesses, office buildings, doctors’ offices, airports, bars and
college campuses, announced today Microsoft Advertising has created
a new inventory category for SSP partnerships, called CTV Out of
Home (OOH).
This first of its kind SSP category will provide an additional
distribution category to advertisers and DSPs from which they can
access and purchase Loop Media advertising impressions. On other
DSP and SSP platforms, Loop Media is categorized as DOOH (Digital
Out of Home), CTV (Connected TV), Streaming, or other. This new
category expands Loop Media’s potential reach in the marketplace
for all potential DOOH advertising buyers, including those
advertisers looking to distribute ads on CTV Out of Home service
platforms.
“With this new category, Loop Media may be seen and purchased by
an expanded group of advertisers in the marketplace,” said Bob
Gruters, Chief Revenue Officer for Loop Media. “My team and I have
been working diligently to get Loop Media positioned well across
all revenue advertising categories including Microsoft
Advertising’s CTV Out of Home category.”
“We are pleased to launch our new CTV-OOH library on the
Microsoft Advertising platform which provides a path for clients to
buy CTV-OOH supply in the proper context with clear labeling in our
new venue category packages,” said Erik Zamkoff, Microsoft
Advertising, associate director of Marketplace Development. “We are
thrilled to feature Loop CTV-OOH supply in our new venue category
packages.”
This new category premiered on Microsoft Advertising in June
2023. Buyers can access the venue category packages in Microsoft’s
Deal Catalogs available via Microsoft Advertising's DSP, Microsoft
Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV) is a
leading digital out of home (DOOH)TV and digital signage platform
optimized for businesses, providing free music video, news, sports
and entertainment channels through its Loop TV service. Loop Media
is the leading company in the U.S. licensed to stream music videos
to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers
in DOOH locations including bars/restaurants, office buildings,
retail businesses, college campuses, airports and on free
ad-supported TV platforms and at local gas stations on GSTV
terminals in the United States.
Loop is fueled by one of the largest and most important short
form entertainment libraries that includes music videos, movie
trailers, branded content and live performances. Loop Media’s
non-music channels cover a multitude of genres and moods and
include sports highlights, lifestyle and travel videos, viral
videos and more. Loop Media’s streaming services generate revenue
from advertising, sponsorships, integrated marketing, branded
content, and from subscriptions.
To learn more about Loop Media products and applications, please
visit us online at Loop.tv
Follow us on social:
Instagram: @loopforbusiness X (Twitter): @loopforbusiness
LinkedIn: https://www.linkedin.com/company/loopforbusiness
Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, including, but not limited to, Loop Media’s ability to
compete in the highly competitive markets in which it operates,
statements regarding Loop Media’s ability to develop talent and
attract future talent, the success of strategic actions Loop Media
is taking, and the impact of strategic transactions.
Forward-looking statements give our current expectations, opinion,
belief or forecasts of future events and performance. A statement
identified by the use of forward-looking words including "will,"
"may," "expects," "projects," "anticipates," "plans," "believes,"
"estimate," "should," and certain of the other foregoing statements
may be deemed forward-looking statements. Although Loop Media
believes that the expectations reflected in such forward-looking
statements are reasonable, these statements involve risks and
uncertainties that may cause actual future activities and results
to be materially different from those suggested or described in
this news release. Investors are cautioned that any forward-looking
statements are not guarantees of future performance and actual
results or developments may differ materially from those projected.
The forward-looking statements in this press release are made as of
the date hereof. Loop Media takes no obligation to update or
correct its own forward-looking statements, except as required by
law, or those prepared by third parties that are not paid for by
Loop Media. Loop Media’s SEC filings are available at
www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20230808207578/en/
Loop Media Press Contact Jon Lindsay Phillips
loop@PhillComm.Global
Loop Media Investor Contact Jim Cerna, Head of Capital Markets |
Loop Media ir@loop.tv
Loop Media (AMEX:LPTV)
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