Funding strengthens NAMI and Kohl’s partnership
and will create more mental health support groups, outreach
programs and resources for BIPOC communities
Kohl’s (NYSE: KSS) announced today a $6 million donation to the
National Alliance on Mental Illness (NAMI) to help expand mental
health support groups, programming and resources for individuals
across the country, with a focus on reaching BIPOC communities.
This most recent donation builds on Kohl’s support of NAMI, which
is one of the retailer’s national philanthropic partners, and
reaffirms both organizations’ commitment to improving overall
family health and wellness.
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“We are proud to continue our partnership with NAMI and support
the incredible work they are doing to provide crucial mental health
resources to communities nationwide,” said Christie Raymond, Kohl’s
chief marketing officer. “Family health and wellness is the
cornerstone of Kohl’s philanthropic work, and increasing mental
health awareness and support is a big focus for our organization.
The need for mental health services is greater than ever, and we
are honored to play a role in helping NAMI further expand their
programming and make it more accessible for all.”
“Every year, millions of Americans are impacted by mental health
conditions but often face tremendous barriers to get the help they
or a loved one need,” said Daniel H. Gillison Jr., NAMI chief
executive officer. “Through our partnership with Kohl’s, we can
better meet individuals and families of all backgrounds wherever
they are on their mental health journeys and provide them with
accessible support. We are grateful to be partnering with Kohl’s
and appreciate their continued investment in NAMI’s work.”
Through prior funding from Kohl’s, NAMI was able to start more
than 120 new support groups across 49 states, serving thousands of
individuals with mental health conditions and their families.
Seventeen state and local affiliate offices also implemented new
support groups specifically intended to serve diverse communities.
So far in 2023, NAMI has served more than 80,000 participants in
support groups. Additionally, by providing mini grants and online
tools and resources, NAMI is able to apply Kohl’s funding in ways
that best suit the unique needs of each community. Over the next
three years, NAMI will continue to broaden its reach by:
- Adding new support groups with a focus on serving diverse
communities
- Training leaders for support groups and outreach programs
- Creating educational campaigns aimed at building awareness for
NAMI resources and helping people understand that they are not
alone as they or a loved one experience mental health
conditions
- Building partnerships with other nonprofits such as the African
American Male Wellness Agency, Association of Black Women
Physicians and Lambda Sigma Upsilon Fraternity, which will enable
NAMI to better reach diverse communities and help address the gap
in mental health care for BIPOC individuals and families
Since 2021, Kohl’s has committed $8 million to NAMI for
nationwide programming focused on developing more support groups
for diverse communities and strengthening their cross-cultural
engagement and initiatives. NAMI is also creating programming for
specific groups, including the Alaskan Native/American Indian,
Black, Filipino, Hispanic and Latino, and South Asian communities
so they can share conversations in person and help decrease stigma
around mental health conditions.
Kohl’s is also a member of NAMI’s StigmaFree Company initiative,
which helps companies develop a culture of openness, acceptance and
understanding about employees’ overall health and well-being. In
addition to sharing online resources and holding Q&A sessions
for Kohl’s associates, NAMI has also helped create a video series
for Kohl’s leaders focused on encouraging conversations about
mental health in the workplace.
Increasing Access to Mental Health Resources
Earlier this month, Kohl’s also launched a microsite at
kohls.com/cares in collaboration with its three national partners -
NAMI, Boys & Girls Clubs of America (BGCA) and Alliance for a
Healthier Generation - to help make health and wellness resources
from each nonprofit accessible to more individuals and
families.
Continued Investment in Mental Wellness
Mental health resources and education are important aspects of
Kohl’s broader philanthropic efforts to help improve family health
and wellness nationwide. Kohl’s most recent funding support for
mental wellness has included:
- A $10 million donation to Boys & Girls Clubs of America in
support of the development and delivery of trauma-informed training
to their staff.
- A donation of $5 million to the Alliance for a Healthier
Generation for the expansion of the Kohl’s Healthy at Home
hub.
- In the company’s hometown of Milwaukee, Wis., Kohl’s has
donated more than $200,000 to NAMI Southeast Wisconsin since
2022.
- A $3 million donation to Children’s Wisconsin earlier this year
that will support the opening of three additional mental health
walk-in clinic locations in Wisconsin. This donation builds on
Kohl’s long-standing partnership with Children’s Wisconsin, which
includes a $5 million donation in 2019 to expand school-based
mental health services and introduce mental health screening
tools.
Funding for NAMI’s national partnership grant is made possible
through the Kohl’s Cares® merchandise program, which has raised
more than $415 million to fund community initiatives nationwide.
Since its inception more than 20 years ago, 100% of the net profit
from the sale of Kohl’s Cares books and plush toys has been given
to nonprofits that support the health and wellness of families. To
learn more, please visit Corporate.Kohls.com.
If you’re experiencing an immediate crisis, call or text 9-8-8
or use the chat feature at 988lifeline.org. The 988 Suicide &
Crisis Lifeline offers 24/7, free and confidential support for
individuals and families in distress.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. Words such as “believes,” “anticipates,” “plans,” “may,”
“intends,” “will,” “should,” “expects" and similar expressions are
intended to identify forward-looking statements. Forward-looking
statements are based on management’s then current views and
assumptions and, as a result, are subject to certain risks and
uncertainties, which could cause the Company’s actual results to
differ materially from those projected. These risks and
uncertainties include, but are not limited to, risks described more
fully in Item 1A in the Company’s Annual Report on Form 10-K, which
are expressly incorporated herein by reference, and other factors
as may periodically be described in the Company’s filings with the
SEC. Forward-looking statements relate to the date initially made,
and Kohl’s undertakes no obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
private brands at incredible savings for families nationwide.
Kohl’s is committed to progress in its diversity, equity and
inclusion strategy, and the company's environmental, social and
corporate governance (ESG) stewardship. For a list of store
locations or to shop online, visit Kohls.com. For more information
about Kohl’s impact in the community or how to join our winning
team, visit Corporate.Kohls.com.
About NAMI
The National Alliance on Mental Illness is the nation’s largest
grassroots mental health organization dedicated to improving the
lives of individuals and families affected by mental illness. Join
the conversation at NAMI.org, on Facebook, Instagram, Twitter,
TikTok, LinkedIn, or YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20230815196975/en/
Media Contact: Kohl’s: Jackie Judkins,
jacquelyn.judkins@kohls.com NAMI: Richele Keas, rkeas@nami.org
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